Category: <span>About FloBeds</span>

05 Feb

A Guide to the Types of Foam Mattresses

A Guide to the Types of Foam Mattresses

There are many types of foam mattresses on the market today, and knowing which one is right for you can be difficult. So how do you pick one? There are different types of memory foam mattresses, and the material they’re made from can help you choose wisely. In this guide, we’ll help you learn the differences between many popular kinds and discover which choice is the right one for you.


We’ll discuss types of foam, including polyurethane, polyurethane memory foam, latex, and others to guide you in your buying decision. Since you spend a third of your life in bed, having the right mattress is crucial to waking up refreshed and ready. FloBeds understands this and uses only the very best all-natural sustainable latex foam for mattresses. It’s time you got the sleep you deserve.

What Are the Types of Foam Mattresses On the Market?

When discussing the types of foam mattresses, it’s beneficial to have a basic understanding of the materials used in the making of each. Since each of these foams has different qualities, it’s important to know your own requirements, i.e. hard or soft, bouncy or rigid, etc. Here is a breakdown of the different types of foam mattress material used in their construction.

Latex Foams

Made from the sap of mature rubber trees, this all-natural foam is eco-friendly and leaves a smaller footprint for the environment than other types. It is manufactured in two ways: Dunlop and Talalay.

  • The Dunlop process whips a mixture of sap, sulphur and a catalyst, then pours it into a mold with heated rods. After sealing and vulcanizing in a special oven, it is washed and dried. A Dunlop latex foam is denser with less bounce. Some manufacturers may use a cheaper product to offer a latex mattress at a low price.
  • The Talalay Latex process features natural, biodegradable ingredients that come from a number of renewable resources and water-based raw materials like natural latex (milk from the rubber tree), air and water.
  • Talalay Process Steps:
    • Liquid rubber whipped into a foam and poured into a mold.
    • When closed the mold has rods that go through the foamed rubber.
    • A vacuum is placed on the mold which removes air bubbles and distributes the liquid rubber evenly through the mold.
    • CO2 is run through the rods, freezing the foamed rubber and locking in the consistency.
    • Heat is sent through the rods providing even temperature and yielding a consistent latex core without air pockets or uneven firmnesses.

This process takes about 9 times as long to produce a piece of latex, as the Dunlop process. The extra time is worth every penny.

Polyurethane (Polyfoam) Foams

Widely used, polyurethane foam is made from urethane in place of natural tree sap. Urethane is a polymer used in many substances, such as paints and plastics. A polyurethane foam mattress is inexpensive but short-lived. It will tend to sag according to body weight and can off-gas, emitting a foul odor of chemicals.

Memory Foams

You may ask, “What is a memory foam mattress?” Simply, it is a modified polyurethane foam mattress with increased density that reacts to pressure and heat. It is able to soften when either of these is applied. As you lie on a memory foam mattress, the parts of your body in contact with it will give off heat and pressure, and the memory foam will adjust accordingly. When you get up in the morning, it reverts back to its original shape. There are generally seven types of memory foam:

  • Standard or Traditional: Standard memory foam mattresses were the first kind produced. They cradle your body regardless of your sleeping position. The drawback is that they can feel hot to the sleeper, reducing the benefit of its contoured support.
  • Open Cell: Softer and springier, the open cell memory foam is made with weaker, more open foam cells, which leads to a softer sleeping surface with less overheating. This type returns to its original shape quicker than the standard memory foam.
  • Gel: In the gel memory foam process, gel beads are spread throughout the foam structure. These gel beads absorb your body heat along with creating an open cell foam. This leads to the coolest of the memory foams, but with less support than the original standard type.
  • Copper-Infused: Some manufacturers infuse copper into their foam material. Companies selling these claim anti-inflammatory properties along with being hypoallergenic.
  • Reflex: This is a high-density polyfoam using bubbles that snap back unlike the slower memory foams. It conforms to body curves and helps with joint pain while being resistant to dust mites. It is relatively inexpensive to manufacture and purchase.
  • Evlon: Very dense and firm, Evlon is often used in furniture, such as couches. It is a quick response memory foam that can handle abuse, but it’s too dense for many when used in mattresses. Because of its density, Evlon is heavy and hard to move around.
  • Hybrid Bed: When looking at a memory foam and spring hybrid mattress, you have to decide what level of contour vs. density you prefer. With a combination of coils and memory foam, hybrid beds have a high body-conforming feel, yet retain firmness unlike other memory foam mattresses.

The Shaping of Foam

Some manufacturers invent their own “proprietary” types of memory foam mattresses. They may claim their mattresses are similar to memory foam or have other properties associated with it, and most fall within two types:

  • Convoluted: This will resemble an egg crate. These types of foam mattresses will cool the body and distribute weight evenly. Pressure points can be addressed with the convoluted mattress toppers.
  • Air Channeling: The structure of foams allows for the layering of one on another to be utilized in manufacturing a mattress. Small air channels within and between layers of foam allow for the heat from the body to be released through these channels to keep you cool.

Things to Consider Before Buying

So what should you take into consideration before buying one of the types of foam mattresses we’ve discussed?


No matter how good that mattress felt in the showroom, it will eventually break down. The question is, “How soon?” Generally, you get what you pay for, but there are bargains to be found. Latex will perform the best, especially with heavier people; then, the better memory foams and hybrids. At FloBeds, our beds are all-natural and warrantied for 20 years, but yours will probably last longer. As life happens, your needs may change. If you need a firmer or softer layer, FloBeds has a program allowing your mattress to change with your needs — with up to 4 replacement layers, at an extreme discount.

Heat Dissipation

Remember, memory foams contour your body and often create a cradle of warmth that some people find intolerable. At FloBeds, our unique natural latex allows for seven times the breathability of other types of latex or foam. Keeping cool is never a concern with our green natural latex mattresses covered with a layer of organic cotton and wool.


Remember, you get what you pay for with different types of foam mattresses, so watch out for many of the memory foams out there and do your homework. At FloBeds, our Talalay latex mattresses are warrantied for 20 years. We want you to love your mattress so much, we will sell you replacement layers at a fraction of the cost to meet your body’s ever changing needs. With FloBeds, you get the mattress you deserve.

Motion Isolation

You want good quality sleep, and being interrupted during the night by a bouncing mattress is not good quality sleep. FloBeds offers you fully personalized mattresses with the right firmness and support right down to the base. Your side of the bed will be specially customized to you, so no more bounceback on your side when he gets up for that midnight snack.


You want to know your mattress passed all necessary tests, right? Well, the FloBeds Talalay mattresses pass the “BABY SAFE” certification by Oeko-Tex. Hypoallergenic and three times more resistant to mites, bacteria, mold and mildew — our natural latex mattresses have the papers to prove it! The other guys don’t.


Again, you get what you pay for, and if you want to go out and replace your mattress every few years, that’s your choice. But a FloBeds mattress carries a 20-year warranty. Beat that! We stand behind what we sell so you can buy a mattress made to last a generation.


Some furniture stores only deliver on weekdays or within a certain set of hours. Forget that hassle with FloBeds. You’ll receive four boxes right on your doorstep from UPS. Five if you purchase our solid wood foundation. It’ll take just ten days from order to opening the boxes — less for West Coast or Midwest locations.

Natural Latex from FloBeds — the Smart Choice

We’ve discussed the types of foam mattresses you can buy and what you want to look for when purchasing. So, what is the best choice? The smart choice? The only choice? The answer to all three is sustainable Natural Latex. Not all latexes are born the same. FloBeds uses only Talalay Latex because the little extra time and attention in producing it leads to the best quality breathable mattresses money can buy.

And since our mattresses are rated Baby Safe by Oeko-Tex, you can rest assured you’re getting the best hypoallergenic latex mattress that’s breathable and tailored to your specific needs. There are many types of foam mattresses on the market, but once you’ve tried ours, we think you’ll agree that we’re the only one you want your family sleeping on. Check out what a FloBeds latex mattress is all about and, once you do, we think you’ll agree there was no other choice after all. Remember, we also offer a 100-day Money-Back Satisfaction Guarantee. Now the choice is up to you.

09 Apr

From Pillows And Quilts To Face Masks

Quilter Anne in one of her Face Masks

On Wednesday, April 8th, Anne and Rosa sewed 100 face masks for the community. Former Mayor Dave delivered them to City Hall and Farmers Market. “We’re all in this together, and if FloBeds can help fight the Corona Virus by giving away face masks… we are just paying it forward” says FloBeds president Dave Turner.

We asked Rosa if she could come in and extra day to help make masks. She didn’t hesitate. And boy, can she sew!

Rosa sews to flatten the curve

Last month Quilter and FloBeds Vice President Anne Turner was making face masks for nurse friends who wanted to be able to use them over their N 95 Masks to stretch the use of the hard-to-get Personal Protection Equipment. And family, near and far, starting asking.

Quilt Wall with Face Mask orders
Anne’s quilt wall turned into completed face mask order organizer.
Anne and Heart With Wings.

Then the Center for Disease Control (CDC) suggested people use cloth face masks when going into situations where they might not be able to socially distance, like buying groceries, going to pharmacy, etc. Anne called in Rosa. We’ve been providing to the local community free of charge. This month we started sending one or two out with every FloBeds mattress or accessory order via UPS. You can order Cloth Face Masks here.

Rosa, our champion!
Cloth Face Masks
11 Feb

How FloBeds Is Different from Other Online Mattress Companies

In business for 50 Years, offering peronaized mattresses via the web since 1995.

The way that we purchase mattresses now is quite different from how we used to even five or ten years ago. While there are still options to visit showroom floors and test out mattresses before finding the right one, today, more people are turning to online retailers to order. Currently, there are about 175 bed-in-a-box companies that make up the $16.5 billion mattress industry. While these competing brands have their strengths and weaknesses, it’s crucial that you do your research before buying. Unfortunately, because there are so many online mattress companies, some mattresses may offer some of the same benefits despite being marketed differently.

Don’t get us wrong — there are companies that conduct research and development to create their own mattresses, including brands like Purple and Brentwood Home. There are also companies like Tuft & Needle that have proprietary formulas set in place for their foam. However, while brands like these offer unique mattresses, you could risk spending more money on a similar-quality mattress from one brand than another if you don’t do your homework. A recent CNBC article highlights much of the confusion this has caused. However, the article fails to recognize that FloBeds has been shipping premium customizable mattress options since 1997 — and we have many clear advantages over bed-in-a-box brands.

What Makes FloBeds Adjustable Firmness Mattresses Different?

While we do share some similarities with competitors in how we sell our mattresses, FloBeds specializes in creating remarkable Talalay latex mattresses that can be personalized to each individual’s needs. Made from 100% natural materials that exclude Dunlop latex and polyurethane foam, each customizable mattress features comfortable Talalay latex layers that can help you relax and enjoy a fantastic night of rest. Our custom latex mattress is offered in five separate firmness options, from Soft to SuperFirm, and you can even adjust the left and right side firmness separately. We also carry our specialty vZone adjustable firmness mattresses that offer one-of-a-kind adjustable pressure-relief zones to target pressure points and give additional lumbar support.

Additionally, what really sets FloBeds apart from other mattress companies is our commitment to keeping our customers comfortable for years to come with our Goldilocks Guarantee. While our Talalay latex mattresses are made to last for 20 years, we understand that there can be changes in comfort, especially over such a long time. The Goldilocks Guarantee lets us send new firmness layers (cores) or hip and lumbar support zones at a low price to further adjust your mattress whenever you choose. And, if our custom latex mattress isn’t for you, that’s okay! We offer a no-questions-asked money-back guarantee for the first 100 days after your purchase.

If you’re looking for the best latex mattress, you won’t find any other like a FloBeds mattress. Browse our selection of top-quality latex mattresses today!

30 Mar

Designing a Custom Latex Mattress for a Basketball Player

How big should a basketball player's bed be?

Between king size and California king size mattresses, the biggest retail beds on the market can comfortably fit a majority of average-sized individuals. But, when it comes to taller people, even the most customizable mattress available at the store may not be enough.

We at FloBeds decided to put ourselves to the test and constructed a one-of-a-kind customizable mattress for a basketball player. Standing at 6’9″, our player-customer needed something that could offer optimal firmness with dimensions that met his own. Fortunately, we found the perfect solution — a Deluxe 9’x8′ Super-Super-King natural latex mattress.

9 ft big bed and foundation fit in 13 cartons.

A Big Custom Latex Mattress for a Big Guy

This customizable mattress was created with three firmness levels — Firm over Extra-Firm over SuperFirm. These settings were ideal for our talented, athletic customer who preferred a more sturdy feel. However, because comfort preferences tend to change over the course of our lifetime, he is able to change the mattress firmness at any time over the next 20 years, which is a perk available for any mattress we sell to our customers. Because the bed was so large, we had to ship it via UPS in 13 separate cartons, along with one of our strong and durable fir slat foundations.

A big strong foundation
asketball King vs Regular King

Regardless of your height, you can buy one of many talalay latex mattresses for sale in our store that meet your desired specifications. With options that allow you to continuously adjust the natural latex mattress or receive a full refund within 100 days of your purchase if you’re not satisfied, you can be confident when shopping for your next mattress at FloBeds. If our custom latex mattress is good enough for a professional athlete, we think you’ll love yours too!

Need something special?
email us:
or call Flobeds at: 1(800)FloBeds / 356-2337

Find more information at our Directory.

17 Dec

Dave Turner Day

City honors Councilmember/Mayor Dave Turner (FloBeds President)

Dave celebrates with former City Manager Linda Ruffing and City Attorney Sam Zutler

Dave Turner Day in Fort Bragg


My dad, my boss, and for the past 16 years, the Mayor, or city council member of our small coastal town, Fort Bragg CA just hung up his suit and tie and retired from his service to our community. Sure, he’ll still have his hands in many projects, such as the Noyo Center for Marine Science, he’s the president of Fort Bragg Rotary, but for the most part, he’ll just be my dad and my boss again.
Sharing my dad with our city has had its ups and downs, but I wouldn’t change a thing.  For 16 years, I’ve watched as he shaped dreams into reality,  stood up for people with no voice, stood up to people with loud voices, and always kept his voice, the voice of reason, truth, and the voice in his heart of hearts that he knew was right.


My dad is not your average business owner, he’s not your average mattress maker, in fact he’s not your average anything, because everything he does, he does 110%.  If you take a look at our customer reviews, even our policies, such as the goldilocks guarantee, you’ll see my dad shining thru, he cares about . . . people, he wants to “do what’s right” for the customer, for the homeless, for fellow members of our community.  And you can bet, thats how he’ll be remembered in our city, and the mattress industry alike.
Our biggest competitor in the bed business saw me at a trade show once, and old guy who had known my dad for years, he introduced himself, I was taken back, “He said, tell your father I said hello, and make sure you listen to him, he’s always wearing the white hat.” I could really go on and on, but perhaps I can sum it up with this.  On December 10th, my fathers last council meeting and 67th birthday, the city proclaimed it “Dave Turner Day”! Who gets something like that?
Dad invented the “Original Personalized Latex Mattress” 22 years ago, lead FloBeds to become the leader in Talalay latex mattresses online and off-line and taught the FloBeds team to provide the best customer service in the industry, for the last 16 years he has also lead the City of Fort Bragg to be the greatest little city in the world.


City Clerk June Lemos put together a slide show for dad’s last meeting.

Dave Turner Day

Monday night, December 10th was both my last Fort Bragg City Council Meeting (afer 16 years) and my 67th birthday. I was stunned when I enterered Town Hall to see the entire City Council, City Staff and much of the audience wearing "Dave Turner Day" t-shirts with my mug on the front. Mayor Lindy Peters read a proclamation making it Dave Turrner Day and City Clerk June Lemos played this video. (Best day ever:)

Posted by Dave Turner – Fort Bragg City Council on Wednesday, December 12, 2018

Here is what the local newspaper wrote:

New council members were seated and outgoing members were recognized during the Dec. 10 City Council meeting at Town Hall…
…Dave Turner was recognized by Congressman Jared Huffman … Turner received a congressional records statement – something that is entered into the congressional record – honoring his years of service.
Lindy Peters, in one of his last acts as mayor, read a proclamation declaring Dec. 10 Dave Turner Day. Many at the meeting wore shirts with Turner’s face on them that said “Dave Turner Day.” The proclamation cited Turner’s work on the mill site, the Coastal Trail, the successful Georgia Pacific/Office Max litigation, the Noyo Center for Marine Science, the Downtown Streetscape Project and more.
Fittingly, Dec. 10 is Turner’s birthday.
Turner was first elected to the council in 2002, then re-elected in 2006, 2010 and 2014. Dave served as mayor from 2004 to 2006 and from 2010 to 2016. He served on the city’s Finance and Administration and Public Works and Facilities committees as well as several ad hoc committees. He also served as the city’s representative to the Fort Bragg Fire Protection Authority and Mendocino Solid Waste Management Authority.
“I would like to thank the citizens of Fort Bragg for the honor of representing them these last 16 years. I love Fort Bragg,” said Turner at the meeting. “As I said in 2002, Fort Bragg will not dry up and blow away. We are a community of ornery, independent, caring, resourceful people. Anne and I moved back to Fort Bragg with Katie, Dewey, Packie and Bryna because we saw this as the best place in the world to raise a family. We have all seen obstacles along the way and our town has risen to meet them.”
city council and dave

03 Jul

Furniture Today Honors Latex Mattress Pioneer

Internet pioneer

 Talalay latex powers Internet retail pioneer

Road Trip
FORT BRAGG, Calif. — stands out in mattress cyberspace with a service-oriented, customized approach to better sleep, one that is powered by Talalay latex. The company, with roots that go back to the glory days of the waterbed industry, was a pioneer in the online bedding arena, which it entered before the turn of the century.
Yes, you read that correctly.
Bedding innovator Dave Turner turned to the World Wide Web way back in 1995, when he put a pressure-relief waterbed mattress online, hoping to draw the interest of hospitals and health care facilities.
“When the Internet came out, I decided to put this hospital bed online so I wouldn’t have to travel,” Turner recalled.  Hospitals weren’t interested, but Turner heard from a far more important group: Consumers. “Boy, the rest of the world came to the site,” he said. “Soon we were shipping our components around the world.”
A few years later, tired of dealing with truck lines that couldn’t provide quality home delivery of his beds, Turner designed a foundation system that could be shipped via UPS. With that product, the company could ship a complete bed via UPS in “four manageable boxes,” Turner said.
Yes, the company was a pioneer in the boxed bed category, too.
Turner, who entered the waterbed business in 1971 as a summer job, found his career instead.  “Here I am still in the bedding business, much to the chagrin of my Dad,” Turner said in an interview with Furniture Today. “He wanted me to be a lawyer like him.” But the challenges of running a retail business won out over a legal career.
Turners and Fishers at Talalay GlobalTurner stumbled onto Talalay latex at a trade show, visiting the company then known as Latex International, now known as Talalay Global. He quickly became a passionate supporter of that bedding material, which the company’s website ( describes as “the premier material in bedding.”
Talalay latex “delivers a unique buoyant but conforming quality that relaxes muscles and relieves tension, lifting away the pressures of the day while you sleep,” the retailer says. FloBeds, which began selling Talalay latex online in 1997, now offers only that material to its customers, fashioning it into its FloBed, available in a variety of feels. It has been selling Talalay latex exclusively since 2005 and offers products in both natural and blended versions. The company says it offers a wide range of Talalay latex mattresses, starting with some with super-soft convoluted foam toppers, and providing five core options.

FloBeds’ unique VZone layer features six zones that can be configured in any way the consumer wants, using firm, extra- firm, medium or soft latex panels that are interchangeable. As part of its commitment to customer service, the company will offer any latex zone panel for no charge in the first 100 days, giving consumers the chance to dial in a different feel.
FloBeds Internet Pioneer
FloBeds touts its Goldilocks Guarantee, giving consumers a chance to change the firmness anytime for the 20-year life of the mattress. “Life happens,” the company says. “Change is inevitable. Make sure your mattress can change with you.”
A commitment to help customers find the bed that is best for them continues to drive the company, says Dewey Turner, Dave’s son, who is general manager. “We really stress service,” Dewey Turner said. “We want to make sure their bed is right for them. That’s our No. 1 goal. Being online is like living in a small town. If someone has a problem, everyone hears about it. We don’t want our customers to have any problems with our beds.”
Dave Turner says FloBeds looks at its customers like family. “Once you buy a FloBed you are part of our family,” he said. “Our designs insure your FloBed will be Just Right. If you need to change the firmness of your bed to make it right, today or years from now, just give us a call. You’re likely to get one of the Turner family. And because you are our extended family, we get right to what we need to make your mattress just right, everyday and every year.”
FloBeds has a showroom at its Fort Bragg headquarters but sees most of its customers in cyberspace. When you’ve been selling online for more than two decades, that adds up to a long list of satisfied customers, the company says.
link to actual article

14 Feb

Your Dreams May Vary

“My newest play, Bull in a China Shop, is a queer history play inspired by the real-life letters between Mary Woolley and Jeannette Marks spanning from 1899 to 1937. I wrote the majority of it in the twenty-four hours immediately following the dissolution of a five-year relationship. I sat down with a friend and swore that I would never write again—and then I suddenly wrote this play about growing older, idealism, identity, ambition, yearning, love, revolution, reform, shifting politics, and time passing so quickly we hardly notice we’re not the people we used to be.” Bryna Turner

Bryna Turner grew up in Fort Bragg watching her dad, mom, and three siblings follow their various, varied, surprising dreams. She followed hers down equally divergent paths to find success as the twenty-seven-year-old author of a lauded New York play, Bull In A China Shop, heading for Chicago in May, and playing in Mendocino this summer. Lincoln Center of the Arts awarded the coveted Emerging Artists Award for 2018 to Bryna, one of only eleven artists in the country to earn the honor.

When my dad was growing up, he thought he wanted to be a lawyer like his father. And yet, he was always thinking up and executing business plans. He ran a paper route so well he quickly began subcontracting neighborhood kids to work for him. He started a backyard circus that cost a nickel for entrance, and then ran the grill himself, making a killing selling hotdogs. He was a young inventor too—he made a small device to electrocute his brothers who had their own weapons of choice—Andy’s throwing knives and Scott’s blow dart. By the time he was studying political science at Stanford University, he had no plans to go into business. But when he walked into a summer job at a waterbed store only to have the owner call him from Mexico offering to sell him the business at cost, Dave Turner knew he had to seize the opportunity.

The Latex Mattress Invention

Almost forty years later, my dad has taken the business through many iterations. It has transitioned from a waterbed store, to a wholesale mattress delivery operation, to what it is today: a business making high-end customizable latex mattresses. But no transition was as dramatic as the decision to move from the Bay Area to Fort Bragg, California. As the youngest of Dave and Anne Turner’s four children, I’ve often wondered: why in the world did they do it?

“We wanted to raise our children in a community,” Dave says. “Katie and Dewey were about to enter middle school, and we didn’t want them going to schools with metal detectors,” Anne says. The truth is: my dad was born in Fort Bragg, CA and he wanted his kids to have access to the same kind of small town childhood he enjoyed. And once back in Fort Bragg, my dad returned to one of his own childhood hobbies: inventing. Within a few years, he’d developed a patent for a hospital bed. Eager to get the idea out into the world, but reluctant to leave his family for long periods of time peddling the product on the road, he turned to a brand new technology in 1995: the internet.
“I thought I’d be able to get the attention of hospitals online, but instead, I got people from all over the world looking for a good mattress”—and so my dad got to work developing a mattressperfect for individuals. Today, the Flobed is one of the most customizable mattresses on the market. And it’s all made here in Fort Bragg, California, making it one of the only local manufacturers left on the coast.
My dad’s business ethos is surprisingly simple: “everyone is built differently; your mattress should be too.” But his attention to difference, his insistence on listening to what each person needs and not trying to solve individual problems with a one-size-fits-all solution—that’s the key to his and my mother’s parenting too. Or, at least, it’s the only answer I can come with to explain how different each of us four kids have turned out to be.
Take my sister, Katie Turner-Carr, for example. Like our father, her entrepreneur spirit started young—with lemonade stands, and a keen sense of business. But it was our mother’s footsteps she thought she’d follow in.
Anne Turner graduated with a degree in fine art from Saint Mary’s College of Notre Dame. Her life plan was simple: “I was going to be a painter who lived alone. And drank a lot.” Instead, shortly out of college, she met my father. She already had a boyfriend; he asked to be her friend. Three weeks later, he proposed. “I just have to break up with my boyfriend,” she said. Thirty-eight years of marriage and four kids later, my mom has cycled through a few art forms. She worked with acrylic paints—until she had my brother, Dewey, who bit through the paint tubes. So she switched to weaving—until she had my brother, Patrick, who took a scissors to her loom. She had taken her first quilting class while pregnant with me, and so when we moved to Fort Bragg, California, she was thrilled to find the local quilting group. Now she’s been a quilter for twenty-seven. She was the featured artist at the local quilt show in 2013, and has taken home dozens of ribbons through the years. People’s Choice is her favorite category.
My sister is also an artist. She studied studio art at UC Santa Cruz, focusing on painting. Her paintings are large and abstract, filled with beautiful colors and geometric shapes. After college, Katie got a job at Santa Cruz Sock Shop and Shoe Company, where she quickly became one of the star employees. By twenty-five, she had already managed two sock stores, and had idea for her future: she would open her own sock store back in FortKatie Turner-Carr with Marshall and kidsBragg, California. My father was skeptical. Would a community as small as ours sustain such a business? He imagined the majority of her business would be tourists. She imagined the opposite: locals. “Everyone needs socks,” she said. Why Fort Bragg? Her reasoning wasn’t too different from my parents, back in 1992—she wanted start both her business and her family in a community. So in 2006, my sister returned home to start the next chapter of her life. Her first store was twelve by fourteen feet carved out of the front of the Flobeds building on Redwood Avenue. Because the store was so off the beaten path, all of her customers were locals—and the business flourished. By 2008, she was able to move to Laurel Street, right n the middle of downtown, where she remains today. And by 2009, she and her husband, Marshall Carr, had started their family.
And her art? My mom thinks Katie has merged the two passions: “It’s a study in color, just walking into that store.” Plus, she’s busy working on two other masterpieces at the moment: her daughters, Rowan and Zoey, ages 8 and 6.
Our brother Dewey Turner never expected to be running the family business—partly because working for our father isn’t easy. For reference, I was only employed at Flobeds for a month before I was fired for insubordination. Our brother Packie lasted only one summer. And Katie was never foolish enough to take the job. Dewey, however, worked his way up from shipping, to sales, to general manager. If you have a question about the daily operation of Flobeds, you will be directed to Dewey. He knows every moving piece in the complicated business, and keeps things running smoothly. But before he was our father’s right hand and a family man in his own right—he and his wife Jamie have two wonderful daughters who he is quick to describe as the light of his life—Dewey at the ball he was a rebellious high school basketball star who couldn’t wait to get out of town.
Dewey’s passion for basketball was so extreme, and his three point average so high, that he was once targeted for a nasty technical foul that scratched his cornea. He left the court bleeding from the eye, and my mother drove him to the eye doctor. He only had one question for the doctor: “Can I finish the game?” And he did—wearing an eye patch. His passion for the game is contagious—as an assistant coach to the varsity team, he keeps the players enthusiastic about what they’rePackie and Dewey doing. But the first fire he lit was closer to home: our brother, Packie.
Packie recalls getting obsessed with basketball right whenPackie played night and day Dewey made the Varsity team. At the age of nine, he started studying Dewey’s games. He practiced dribbling one hundred times with each hand, daily. He and Dewey convinced my dad to lay down cement in part of the backyard, making a half court for them to practice. Packie was outside nearly every day, practicing his three point shot. By high school, he was a two-time league MVP. He went to college on an athletic scholarship, and was on a team all four years.
So, we were all surprised when, after college, he announced he wanted to join the bed business. He had developed a mattress topper in one of his business classes, and he had a business model that looked pretty good. He knew the industry, and knew he could use a few of my father’s suppliers. He and his wife, Bianca, moved back to Fort Bragg to start their company, Bed Bandits. But to support them while the business was starting, Packie also continued his constant side business: training kids in basketball.
It was this side business that eventually changed Packie’s life. One of the kids he trained in the Bay Area went away to a basketball camp—and his skills blew away the other trainers. The next thing Packie knew, he was being headhunted by the camp. But he wouldn’t be won so easily: “They wanted me to sign a non-disclosure, non-compete contract, and I said, look: you didn’t invent the game of basketball. I won’t sign that.” Meanwhile, he continued trying to make his mattress topper business take off. That is, until he got the next call: to help train Steph Curry.
Packie and Bianca with Steph and Festus Now, Packie is a full-time professional basketball skills trainer. His clients range from five year-olds to NBA starters. He just opened up his own gym in the bay area, where he and his wife live now, and he sometimes travels with a few of his top clients. He’s had to leave the mattress business to the professionals—Flobeds absorbed the topper business.
As for me, I might seem like the family outlier. I’m the only one of the four kids who hasn’t yet moved home and attempted to run a business. In fact, after practically growing up inside the family business, I was very determined never to go into business for myself. So, I studied the exact opposite: theatre. There’s nothing less profitable in the world than theatre, which almost always runs at a loss. And, because of how time-consuming it is, you’re almost always losing money while you’re doing it. Plus, it’s horribly temporary. You’re basically making a product that costs more than most people are willing to spend, only reaches a very limited group of people, and then disappears. It’s the world’s worst business plan—and one of the world’s oldest art forms.
I didn’t think I’d become a playwright. I thought maybe I’d be an actor. Then I realized that was a lifetime of waiting for someone else to say yes to you. So, I thought maybe I’d be a director. Then I realized I wasn’t very interested in where everyone was standing. I even tried my hand at sound design, listening to the same two seconds of material hundreds of times before I finally gave in to the inevitable: I’m a writer. I’ve always been writing, privately, while acting publicly. Finally, I put the two together and discovered—I was horrible at it. Not good at all. But I really wanted to learn.
After graduating from college, I moved to New York City, where I lived in strangers’ homes as a dog-sitter for two months before I found my own apartment and job. I wrote on my lunch breaks, and between phone calls at work. I wrote sort of desperately those first few months. Eventually I applied to graduate school, and started at Rutgers University in New Jersey—which I commuted to from Brooklyn, spending two hours on the train each way three days a week. I kept my part-time job in the city, and took on another part-time job as a TA.
When I graduated from Rutgers, I had hoped to be in a significantly better place than I had been when I enrolled. Instead, I was literally in the same place: same studio apartment, same underemployment. And then, within that same month, I got a row of rejection letters from various institutions I had applied to, and went through a horribly messy breakup. I sat down with a friend and swore that I would never write again, “At least no more comedies. And I’m never going to write about love again.” My friend nodded. Then he asked me to remind him of that one story I was so obsessed with. By the end of the day, I had the first draft of Bull in a China Shop.
Six months later, I was walking down the street with another friend when I got a phone call. It was the artistic director of LCT3, the emerging artist wing of Lincoln Center. He said, “I want to produce your play, what do you think about that?” I said, “I think you’re crazy.” After the play’s success, my mother called me, laughing. “You’re a business now,” she said.
For years, my dad has been signing off his Flobeds emails with a joke advisory statement about his product: “your dreams may vary.” But it’s come to mean a lot more than that to us. Your dreams may vary—not only from each other’s but also over time. “Sometimes the dream changes,” my mother says looking back over the last nearly forty years she’s spent with my father, looking at the life they’ve managed to build together by adapting, changing. Where you are, what you’re doing, what the goals are—it can all change. At Flobeds, they have a warrantee called the Goldilocks Guarantee: “Life happens; people change. Your mattress can change with you.” Paying attention, making the right changes for yourself, your family, and your future—that’s what we’re all about in business and in life.
It’s the adaptability instinct that my dad brought to city council when he joined in 2002, right as the local lumber mill, the city’s largest employer, was shutting its doors. He ran with the slogan: “Focus on the Future,” and was already imagining a time whenMayor Dave Turner at completed Trestlethe trestle over Pudding Creek would be useable again, when the coast along the mill site would be cleaned and opened for public use, and when we might even have our own local marine science center. After 15 years on council, those dreams have all become realities. Each time I come home, I walk the newly opened South Coast trail, remembering how difficult the process was, how far-fetched it seemed at times. And as the path turns and leads to the Noyo Center, my dad always speeds up, taking me to the container that houses the blue whale bones, excitedly talking about the day they’ll be displayed for all to see. All these years later, and he’s still chasing the whale on the horizon—just like all of us.
But remember: your dreams may vary.

Anne's Tree of Life
Anne Turner’s “Tree of Life” Quilt

15 Nov

Engineered Natural Latex Comfort vZone Deluxe Latex Mattress | FloBeds

Natural Deluxe Mattress

Engineered for Sleep, Designed for Comfort. FloBeds All natural Latex mattress.

I am so proud to show you the video Dewey (star) and Paul (camera) put together to showcase our unique latex mattress.  Enjoy!

Text of Video
Custom Engineered Talalay Comfort
Custom Engineered Talalay
vZone Deluxe Latex Mattress

Morning at the Pacific Ocean
As the sun breaks through the redwoods, a world begins to wake up.
In Fort Bragg, 120 miles north of San Francisco is an extraordinary California Mattress Company, home of Custom Engineered Talalay Comfort.

Here at FloBeds every mattress we make and ship worldwide is 100% Talalay, Earth’s most perfect sleep material. Buoyant Talalay has a breathable cell structure no foam can match.

In every FloBed the Talalay inside is surrounded with luxurious 4-way stretch double knit cotton quilted to wool. Inside the cover we first have our convoluted Talalay which provides immediate pressure relief and keeps your blood circulating through your skin.  Under the full-width convoluted topper are layers of 3” Talalay, engineered for the comfort and support of each sleeper.

Your FloBed is custom engineered Talalay Comfort made to your body’s sleep demographics.Over here we have a Talalay vZone Latex Mattress.  Depending on your sleeping needs, your FloBed can be made Deluxe or vZone on both sides, or half Deluxe and half vZone.

Side sleepers often have pressure point pain in their Shoulders or Hips… or sometimes their spine aches from bridging those two points.  The vZone addresses each zone to provide both targeted pressure relief and spinal alignment.

The unique FloBeds vZone allows  you to change any zone as your body requires.  If your hip is sinking into the mattress too far, simply exchange the Hip and firmer Foot zone, which are sized to be interchangeable. When you change the position of your hip, you adjust your spinal alignment.  If your body needs a firmness that is not built in to your vZone, we will send you the Zone you need no charge for the first 100 days.  No charge.  Nothing to send back.

FloBeds adjustability does not end there.  With our Goldilocks Guarantee, for the 20 year life of your latex mattress, you can order zones or complete full length latex cores at a fraction of the cost Years 1-5 a zone is only $25, and up to 2  full length cores for just $75 each.

Custom Engineered Talalay Comfort.  JUST RIGHT today, JUST RIGHT in 20 years. The Goldilocks Guarantee.

Hi, I’m Dave Turner, President of FloBeds.  Thanks for watching this video.  At FloBeds, we like to say:  If you listen to your body, we will listen to you, and together we will get your mattress JUST RIGHT.

27 Jul

Somma Style Controlled Cylinder Flotation

FloBeds Original Somma Waterbed

Dating back to 1971, FloBeds’ original vision was to create premium-quality waterbeds. Our Somma waterbed was intended to provide customers with a comfortable night of rest while alleviating pressure points. While our positive control flotation bed did exactly that, we began to see the potential of using Talalay latex as the primary material for our mattresses. Eventually, we decided to discontinue our waterbeds and make the switch to Talalay latex, and it paid off! Now, you can build your own one-of-a-kind latex mattress that offers more comfort than you would have experienced from our Somma flotation mattress. However, if you would like to dive into some history and gain insight into how we designed our positive control cylinder flotation bed, read on to learn more!

Go ahead... make my bed!

How We Designed Our Last FloBeds Flotation Bed System

Positve Control

The original Somma flotation mattress was a drop-top design with 3 inches of foam in the top. However, when Land and Sky purchased the Somma trade name, they modified the design. Then, a few years later, Halcyon purchased the flotation business from Land and Sky, and the Somma design was, once again, further removed from its original composition.

We realized that our customers wanted a bed that felt as good as the original Somma waterbed. That’s when we decided to make our Somma style positive control cylinder flotation bed. We felt this design would give the best Somma-like comfort, and because we used 100% latex foam rubber, it would also outlast the original Somma flotation mattress.


FloBeds Somma Style Flotation Bed
FloBeds Somma Style Flotation Bed

Positive Control Cylinder Flotation Bed Features

  • Adjustable his/her cylinder firmness
  • Belgium Damask cover quilted to Northern Californa Shasta Wool
  • 2″ convoluted latex (2-1/2″ memory foam used in the Memory Somma)
  • 2″ zoned latex (for lumbar support and shoulder relief)
  • Dual contour safety liners to protect the mattress and contain water in case of a spill

Why Customers Chose the FloBeds Flotation Mattress

FloBeds’ flotation bed effortlessly cradled and caressed every curve of the body to mimic the effects of floating on water. These mattresses eliminated sleep-disruptive pressure points to allow the body to rest naturally in deep, soothing comfort.

dead bed A conventional mattress creates pressure points on areas with the greatest weight concentration.
space FloBeds flotation mattresses, on the other hand, conformed to the body’s exact shape, providing total support and while reducing uncomfortable pressure points.

Order a Comfy Talalay Latex Mattress from FloBeds

Once we started producing Talalay latex mattresses, we knew that we made the right move. Don’t get us wrong — our flotation beds were comfortable and enjoyable to many customers. However, we’ve seen greater benefits of resting on a Talalay latex mattress compared to sleeping on a Somma waterbed. These include:

  • Customization capabilities (being able to add cores to adjust comfort)
  • 100% natural materials
  • No springs
  • Easier setup compared to flotation mattresses

If you’re ready to experience a wonderful night of sleep on a mattress that is personalized to your needs, browse our store and start building the perfect all-natural Talalay latex mattress for you today!

26 Jul

Built on the Mendocino Coast… shipped worldwide

How did FloBeds begin to make natural latex mattresses in Northern California?

And for best foundation in a supporting role… the FloBed slatted foundations (Euro, Fir and Pine). Build like a house, our foundations rely on positive wood on wood support (solid FSC certified ponderosa pine). We use twice as much wood in our foundations… but as they say: “It starts with a good foundation.”
We try and keep it simple, source out only the best materials.
Natural Talalay Latex
Organic Cotton
Organic Wool
FSC Certified Ponderosa Pine

How we do it:

We build it for you.

Ship the product direct to you.

Then, simply stand behind our product and back it up with real service.

No middlemen!

Dave tells the story below:

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