Category: About FloBeds

14 Nov

Eat, Sleep & Breathe Your Dreams

Eat, Sleep and Breathe Your Dreams…

because, well, otherwise, what’s the point?

This Thanksgiving all of us at FloBeds wish you success and joy as you pursue your dreams.  We feel lucky to have been given the privilege of your trust to make your mattress “just right”.
Let’s all take a moment for thanks; for all we have, and all we can be.  We reach out to those who have lost so much this year in storm, fire and war.
So, as the days get shorter, take stock.  Look back at all you have accomplished and look forward to all you want to achieve.
Remember… Your Dreams May Vary.

FloBeds Team

04 Oct

Trick or Treat | FloBeds

Don’t let buying a new mattress be like going Trick or Treat!

20 years ago we introduced the FloBeds Layered Talalay Latex Mattress.  Back then we spent a lot of time explaining the benefits of latex foam rubber in a mattress.  The superior qualities of Talalay Latex made it pretty easy:  comfortable, natural, healthy and durable. Demonstrating the advantages of sleeping on a buoyant, breathable and baby-safe Talalay mattress was not difficult.  In 1997, convincing someone they should consider ordering a mattress on line was a different story.
We knew we had to make it risk free, so we designed our mattress to be the first personally crafted latex mattress.  Need if firmer or softer, just take out a layer and replace it with the firmness you need.  And if you can’t get it right.. get your money back!  Unheard of in those days.
Over the last 3 years, a 100 new mattress companies have realized that customers like to order from the convenience of their home.  Enter the hucksters and snake-oil sales types, which leaves you asking:
Trick or Treat?
At FloBeds we guarantee no tricks, all treats and sweet dreams.  How can you tell?  Look around the web… our customers love us.  Check out the website.  Email or call us!  We take care of our customers… we always have and always will.Family Business
After you realize we are a family business that has a 20 year online record of excellent service offering the best mattresses in the world, Talalay Latex, you know have found the bed of your dreams.

26 Jul

Built on the Mendocino Coast… shipped worldwide

How did FloBeds begin to make natural latex mattresses in Northern California?

And for best foundation in a supporting role… the FloBed slatted foundations (Euro, Fir and Pine). Build like a house, our foundations rely on positive wood on wood support (solid FSC certified ponderosa pine). We use twice as much wood in our foundations… but as they say: “It starts with a good foundation.”
We try and keep it simple, source out only the best materials.
Natural Talalay Latex
Organic Cotton
Organic Wool
FSC Certified Ponderosa Pine

How we do it:

We build it for you.

Ship the product direct to you.

Then, simply stand behind our product and back it up with real service.

No middlemen!

Dave tells the story below:

19 May

FloBeds Congratulates our Adopt-a-Fifth-Graders

2 Future College Students

FloBeds Congratulates our Adopt-a-Fifth-Graders

All of us at the FloBeds Latex Mattress Company are so excited to send this two awesome fifth grade students on their way to college. The Mendocino College Foundation has an Adopt-a-Fifth-Grader program:  Companies (or individuals) can donate $700 to the foundation for a deserving fifth grader selected by the school.  The Foundation guarantees that student will receive $1,000 at graduation towards tuition and books at Mendocino Community College or $500 at another college.  This year Fort Bragg Rotary did a match of $200 for every $500 given, enabling FloBeds to turn $1,000 into $2,000 for two fifth graders.  Last year there were three students in the program here on the Mendocino Coast.  This year, with Rotary’s help and motivation, we have thirty fifth graders thinking about college!

Built in Fort Bragg... shipped worldwide!
Built in Fort Bragg… shipped worldwide!

This is such a powerful program.  Student who have shown themselves to be hardworking, diligent and good citizens are selected by their teachers.  At an early age they are gifted with a scholarship to go to college.  The next 7 years they will have college on their minds.  And it will spread to their friends… that’s just the way of it.

14 Mar

Not losing sight… | FloBeds

FloBeds The Orignal Personally Engineered Mattress

DaveDeskWordNot losing sight…

Back in the 1996 we had a crazy dream: allow customers to design a quality mattress online that would meet their sleeping needs… not just a good compromise, but a mattress each sleeper could choose the right mattress configuration for their body.  Five years later Temma Ehrenfeld, of Newsweek, coined “Goldilocks Was Right” newsweek-189after purchasing a FloBed and then writing about it…
and we’ve been helping folks make their bed “Just Right” ever since.
The one thing we have never lost sight of is treating our customers like we would want to be treated. That adds up to: 1) making our mattresses out of the best materials we can find — Talalay latex of just the right firmness combinations cut precisely to fit together in a single unit of individualized comfort and 2) unparalleled customer service.
…More –>FloBeds Blog

17 Feb

Visiting NYC | FloBeds

Visiting The Big Apple

Anne and I are visiting New York City and our daughter, Bryna, to witness her professional playwriting debut.  The Lincoln Center LCT3 Theater is producing  her comedy: Bull in a China Shop (LCT3 produces shows by new playwrights, directors and designers).
Needless to say, we are proud parents and are having a blast.  The play is still in previews and it is amazing to watch the actors, director and playwright fine tune the production up until the March 1st opening.  Last night the cast and show were surprised and thrilled to find  Gloria Steinem and Christine Ann Lahti in the audience.

Gloria Steinam and
Gloria Steinam and Christine Ann Lehti visit after show.  (They loved it, btw:)

I’m supposed to be working on the new website from our apartment in the Upper West Side… but this is just too much fun.  (Dewey, I promise to get to it.)  I am excited to showcase the easier to navigate site (especially on mobile) and can’t wait to get customer feedback on our latex mattresses .
We arrived the night before the February snow… we knew it might come, but 10 inches?  Come on!

Anne walking back from the Metropolitan Museum

It’s pretty much gone now, but us Californians still get shocked walking out in to a 30 degree (feels like 20) morning.

25 Jan

2017 and We’re Just Getting Started!

Natural Talalay Latex Pillows

2017 is here and January almost done.

Wow! We’ve been working on a new

1skiwebsite to make it easier for enjoying on mobile devices. Please let us know how you like it. (Or don’t:(

One of the goals of this year is to have a more in depth engagement with our customers after the sweet dreams have begun. We have implemented a 3rd party review system to reach out and provide opportunities for feedback, both on our website and company as well as product reviews.

02 Jan

Otsuchi

Otsuchi

These are gifts the Turner family has received from our friends in Otsuchi. Sadly, many of these friends perished in the Tsunami.

Today, April 1, 2011 is First Friday in Fort Bragg. Merchants have put up Otsuchi Displays and are donating a percentage of sales to the Otsuchi Recovery Fund. As of yesterday, we had raised over $50,000.

FloBeds is donating 20% of First Friday Sales (today)
and 10% of our sales from April 2nd to April 10th.

ChoCho-sans (Mayors)

Mayor Yamazaki and I plant Redwoods that were a gift from Fort Bragg to Otsuchi.

Otsuchi Kids Help

Otsuchi School Children help Anne and I plant more trees.

Otsuchi Town

View of Otsuchi from old Samurai Castle in 2005

after

Otsuchi Temple

otsuchi town

Otsuchi City Hall

City Hall destroyed

goodbye in 2005

Saying good bye outside City Hall in 2005

Mayors sign sister city agreement

Mayor Yamazaki and Mayor Turner sign Sister City Agreement October 18, 2005

Sister Cities Otsuchi Fort Bragg

31 Dec

Bed in a box vs Bed in Boxes?

Buying a Mattress Online Was Easy
Now, About the Return

Web-based mattress retailers vow they’ll take the product back if it flunks a comfy-sleep test. And they do, but it’s not simple.

Your Money By RON LIEBER SEPT. 16, 2016 Here is your mattress shopping bill of rights, 2016 edition:

  • You are entitled to a multiple-night sleep test in your home.
  • Returns should be free.
  • Getting rid of the mattress should not require turning back flips and begging.

In recent years, a number of new companies, including Casper, Helix, Leesa, Saatva and Tuft & Needle, have declared that they will abide by these rules. This is great news, assuming they actually follow through. So this summer, I put the five companies to the test by ordering a mattress from each one, then returning them all, just to see how painful the process would be.

Why bother? Let’s begin with something that should have been obvious to mattress retailers decades ago but apparently was not: Buying bedding in a showroom is absurd. Most of us spend a quarter to a third of our lives on mattresses, and they are essential to our physical and mental health. So testing plastic-covered beds while fully clothed, under the florescent lights of a store with a commissioned salesclerk hovering over us, makes no sense whatsoever.

When I made a similar declaration (and conducted a similar test) in The Wall Street Journal in 2004, the process was painful and expensive. I paid several hundred dollars in return and “disposal” fees and spent a lot of time waiting.

Things are better now. All five of the companies I tested charged me nothing for the return. Only Saatva charges any shipping or delivery fee, and its $99 covered three guys showing up at my apartment with a plastic-wrapped mattress and carefully carrying it inside. The other four companies compress their mattresses and cram them into boxes for shipping, though Casper offers free courier delivery of the box in my neighborhood.

I offer no recommendations on comfort. Mattresses are like shoes or bras or chairs in that different people with different bodies will have different needs.

As for the hassle of returning an unwanted mattress, none of the companies flunked the test. Leesa normally requires customers to keep a mattress for at least 30 days before returning it, but it waived that rule when I sent an email questioning the logic of that policy when I knew I didn’t want it anymore.

some of these packaging jobs !#$@
The Times’s Your Money columnist, Ron Lieber, opening the Leesa mattress outside his apartment in Brooklyn. Credit Cole Wilson for The New York Times Saatva sent a crew to pick up its mattress, so there was no trouble there. (And it should have been hassle-free given that it snootily markets its product as a “luxury purchase, unlike other online mattress sellers who stuff their beds in a box and leave it for you to handle.”)

Still, many things happened during the return process that I never could have predicted. It’s not practical for individual consumers to re-compress their beds, shove them in the original boxes and hand them back over to UPS or FedEx, though one early Tuft & Needle customer did manage to box up his mattress for return and stick the company with a $300 shipping bill.

So the surprises began when Casper, Helix and Leesa dispatched the 1-800-Got-Junk truck to fetch my never-been-slept-on bedding. Under normal circumstances, the companies try to find a way to get returned mattresses to a needy person. Helix claims to have 3,000 donation partners in its database.

Like most online sellers, Tuft & Needle compresses the mattresses for shipping. Credit Cole Wilson for The New York Times
Like most online sellers, Tuft & Needle compresses the mattresses for shipping. Credit Cole Wilson for The New York TimesBut when it came to my mattresses, the local Salvation Army truck was booked until October, according to the customer service representatives at Tuft & Needle and Helix who tried to help me before calling in the junk haulers. Bedbug-fearing nonprofit groups and strict New York City regulations pose special challenges for the companies in my area, it turns out.

Evan Cohen, the general manager of the 1-800-Got-Junk franchise that covers Brooklyn, Queens, the Bronx and Staten Island, says that it manages to completely recycle 30 to 40 percent of the mattresses. The other mattresses go to transfer stations, where some parts of them may be recycled before the rest of the material ends up in a landfill.

The potential environmental cost of returns is bad enough. But the companies must also pay 1-800-Got-Junk to haul the mattresses away. Mr. Cohen said that he would charge an individual $118 to haul away an old mattress. Mattress companies that hire the company to handle returned mattresses get a bulk discount.

Saatva guarantees that a local delivery company will bring your mattress. Ours came wrapped in plastic. Credit Cole Wilson for The New York Times
Saatva guarantees that a local delivery company will bring your mattress. Ours came wrapped in plastic. Credit Cole Wilson for The New York Times Still, those costs are high enough on mattresses that ranged from about $550 to about $950 for my full-size models to have the potential to cause serious problems for the companies. David Wolfe, chief executive of Leesa, said he was all for the unalienable right to an in-home trial. “But it’s not going to be helpful for the industry if people start to order multiple mattresses,” he said.

He urged consumers to thoroughly research any mattress purchase before starting an in-home trial. And you can’t blame the guy for not wanting to end up like Zappos, where people frequently order piles of shoes with the intention of keeping just one or two pairs.

All of the companies claim return rates below 10 percent. 1-800-Got-Junk reports having taken in about 9,000 mattresses this year on behalf of the various direct-selling mattress retailers it works with.

tool for opening package
Casper provided a tool to open its mattress. Credit Cole Wilson for The New York Times Tuft & Needle provided the most unusual return experience I’ve ever had as a consumer. Its website promises that “we” will work together to donate a returned mattress. “It’s that easy,” the site reads.

In reality, the company could not find a charity partner near me. So it posed a challenge of sorts. I could find a worthy organization on my own and send Tuft & Needle an ad hoc receipt of sorts, with a signature from the recipient. Failing that, I could give the mattress to a friend or family member in need and provide similar proof. If that didn’t work, I could post a note on Craigslist or Free cycle offering to give the mattress away. And if that wasn’t possible, the junk truck was an option.

Given that the other companies had already told me how hard it was to give a mattress away in New York City, I wasn’t optimistic. But I posted a note on my personal Facebook page, and a friend I’d made years ago and hadn’t seen since popped up to tell me about a sex-trafficking victim her organization was helping. The client had just moved to a new apartment with her family and was sleeping on the floor. Could I help her? And sorry but no, the organization had no moving truck or anything like that.

hex box
Helix claims to have 3,000 donation partners in its database. Credit Cole Wilson for The New York Times Which was how I found myself behind the wheel of a rental van a few nights later with a case manager from Sanctuary for Families, driving to a neighborhood in Queens that the organization asked me not to identify. We hauled the mattress up a narrow flight of stairs and dropped it off for the grateful recipient. “I will be able to sleep happy for once,” she said.

That was a heartwarming and unexpected ending to what was supposed to be a virtual shopping experience, but I need not have left my own apartment. Daehee Park, a co-founder of Tuft & Needle, said that if I had spoken up about the van rental bill and the time-consuming nature of the potential donation, the company might have hired a errand runner from Task rabbit to handle it. “We try to do what we can,” he said.

Like Mr. Wolfe at Leesa, however, he does worry about people abusing their in-home testing privileges (though he declined The New York Times’s offer to pay in full after all, as did the other companies). He and his competitors deserve enormous credit for trying to make free, in-home trials the price of admission for participating in the mattress industry, and all of us should demand the same deal from brick-and-mortar retailers.

So now that the mattress start-ups have proved that they’re serious about real-world sleep tests, please don’t take undue advantage of them. “You can never prevent people from gaming a system,” Mr. Park said.

Ron Lieber

A version of this article appears in print on September 17, 2016, on page B1 of the New York edition with the headline: A Mattress That’s Just Right.

Often imitated, never duplicated–
Buying a mattress online, getting it just right. Look at all the companies Ron Lieber of the New York Times has found that have tried to copy the FloBeds model. Of course Flobeds are 100% Talalay Latex… and do cost a bit more. You get what you pay for? (Oh… and of the 4% we can’t get just right… the return is very straight forward:) But then again, we’ve been shipping Dreams in a Box for 20 years!

22 Dec

Often imitated, never duplicated | FloBeds

Pt Cabrillo Lighthouse by Bruce Lewis

We began by offering a unique product, with stellar customer service.

We still offer a unique product.  Some have began to offer mattresses that appear similar, but as they say:  “often imitated, never duplicated”.  Our product, service and guarantees remain unmatched.

Back in the 90s, we were shipping common carrier. We worked hard to make it possible to ship our latex mattress and quality foundation in ta people friendly manor.  By 1999 every FloBed could be shipped via UPS in manageable cartons.  Don’t expect FloBeds to fit 100% real natural latex foam rubber into one box like you see on over 100 brand new mattress company web sites,  all who offer variations of inexpensive polyurethane foam.

And we never lost sight of the importance of having the right support for each person. We knew that people of different age, weight, height and sleeping positions deserve a mattress that is built for them.
It is fun to see all the mattress companies popping up on the Internet, making “bed-in-a-box” ubiquitous. But as they say:  “Often imitated, never duplicated.”

The “Boxing” is just one part… Many of these ghostly wanna-be’s promote “one firmness fits all”. Crazy, but at last count there were over 100 of these companies… usually offering a excellent marketing with incredible descriptions of inexpensive polyurethane foam. Glad you found us in the increasing noisy Internet mattress market. We know we have to make each side right. We believe you deserve a mattress made with 100% real natural latex foam rubber, from the rubber tree. Top-to-Bottom and Side-to-Side every FloBed uses natural Talalay latex to support your body the way it wants.

And of course you deserve a company famous for its unparalleled customer service. Maybe age does matter.

In beds since 1971, on the web since 1996.

The original
The original bed in box… but way different!
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