Category: Latex Mattress

04 Oct

Trick or Treat | FloBeds

Don’t let buying a new mattress be like going Trick or Treat!

20 years ago we introduced the FloBeds Layered Talalay Latex Mattress.  Back then we spent a lot of time explaining the benefits of latex foam rubber in a mattress.  The superior qualities of Talalay Latex made it pretty easy:  comfortable, natural, healthy and durable. Demonstrating the advantages of sleeping on a buoyant, breathable and baby-safe Talalay mattress was not difficult.  In 1997, convincing someone they should consider ordering a mattress on line was a different story.
We knew we had to make it risk free, so we designed our mattress to be the first personally crafted latex mattress.  Need if firmer or softer, just take out a layer and replace it with the firmness you need.  And if you can’t get it right.. get your money back!  Unheard of in those days.
Over the last 3 years, a 100 new mattress companies have realized that customers like to order from the convenience of their home.  Enter the hucksters and snake-oil sales types, which leaves you asking:
Trick or Treat?
At FloBeds we guarantee no tricks, all treats and sweet dreams.  How can you tell?  Look around the web… our customers love us.  Check out the website.  Email or call us!  We take care of our customers… we always have and always will.Family Business
After you realize we are a family business that has a 20 year online record of excellent service offering the best mattresses in the world, Talalay Latex, you know have found the bed of your dreams.

01 Sep

Talalay team builds awareness – Furniture Today

Turners and Fishers at Talalay Global

Talalay team builds ‘awareness’

Dave, left, and Dewey Turner, both of FloBeds.com, join Dave and Kim Fisher, both of Talalay Global, in the company showroom.

SHELTON, Conn. — Long before online mattress retailing was a trend, FloBeds.com was spreading the gospel of Talalay latex.The Fort Bragg, Calif.-based producer and retailer began selling Talalay latex beds online back in 1997 and has been selling that design exclusively since 2005.
“Consumers like the durability and comfort of Talalay latex,” said Dewey Turner, the company’s general manager. “There is nothing else like it in the industry.”Talalay Global, North America’s only producer of Talalay latex, based here, agrees with that assessment. The producer is also doing its part to spread the word about Talalay latex, created in a multi-step, high-tech process that officials say produces a highly durable, resilient and comfortable sleeping surface.
The company says its new marketing campaign, based around the theme that Talalay latex is “Earth’s Most Perfect Sleep Material,” is connecting in the marketplace.
“We are creating awareness around the world for Talalay latex,” said Kim Fisher, the company’s president.
A suite of materials for the marketing campaign was a big hit at the recent Las Vegas Market, “flying off the shelves,” Fisher said. The message that Talalay latex is “the premier material in bedding” is one that growing numbers of bedding professionals are embracing, officials said.
“Our new tag line, ‘Earth’s Most Perfect Sleep Material,’ is resonating in the market,” said Jim Huffstetler, recently named vice president of marketing. “It’s an honest message.”
More than half of the Top 15 U.S. bedding producers have Talalay latex offerings, officials said.
That sleep surface is gaining share in a tough bedding market, one that some say is down so far this year, they added.
“The disruption in the market is good for us,” said Fisher, one of the few women to head a major manufacturing operation in the bedding industry. “We are a superior sleep product, and we are seeing growth at a time when others say that flat is the new up.”
Fisher said that Talalay Global is winning with its lifestyle story, one that stresses the natural, buoyant and breathable qualities of the product.

The team at FloBeds.com is sold on the benefits of Talalay latex. The company has been a customer of Talalay Global for two decades.
“They have always delivered for us,” said Dave Turner, president of FloBeds.com. “They have a good rapport with our company, and their quality has been consistent. They are a tremendous resource for us.”
“As long as I’m here, I can promise our customers that our product will be the best in the world,” Fisher said. “That’s my personal commitment.”

view actual Todays World article

06 Aug

Battle Of the Bulge. . . Pillowtops

Pillowtop Mattresses

Today you can’t go into a bedding department without seeing the new extra thickmattresses.  Just like french fries, beds are being “super sized”.   But what does this mean?

Battle of the Bulge - Pillowtops

Are Thicker Beds Better?

Have the leading brand name mattresses companies invented a new way to build a bed?  In a word, no. They are working hard to provide more of the same:  bigger beds that require different sheets, sometimes even different headboards.  Yet still they are using the same spring construction, with more layers polyurethane foam.  Sometimes they add a layer of latex.  But in order to keep profits up, you will usually find lots of poly-foam going by the name super-soft foam, upholstery layer, extra plush pillowtop or ….. And at first blush, it looks like a million bucks.  But it doesn’t last. And the actual sleep and support is pretty much the same as your old innerspring/poly-foam bed before it started packing down and having body-impressions where you lay.Our beds don’t have pillowtops.  Just 100% organic cotton euro stretch-knit quilted to 1″ wool. Our mattress cover has a 360 degree zipper, allowing you to unzip the top and see the actual components of your mattress.  Nothing hidden.  All quality goods.  And we recommend hanging your cover-top in the sun a couple of times a year.  Sunning will freshen and sanitize your mattress cover, as well as helping to eliminate dust mites.

Polyurethane Foam

Polyurethane foam, or poly-foam, is a petroleum product designed to imitate latex derived from the rubber tree (foam rubber).  It weighs about one fourth the weight of latex, and lasts about one fourth as long (3-5 years instead of 20 years for Talatech Latex).  The auto industry loves it.  Cars get more mileage, and they /don’t need it to last more than 5 years without loosing its shape.
Poly-foam is like a sponge.  Because of its open cell structure, every time you move on your bed you are sucking into  the bed  dust, moisture, old skin, pollens and whatever is in the air.  Wool and latex don’t do this.

Dust Mites

There is nothing more frustrating than having a good night’s sleep ruined by the sneezing, coughing, and wheezing caused by bedroom allergies. Chances are you have thought about replacing that expensive down comforter or throwing out those pillows.   According to the latest research, the house dust mite has been found to be one of the most common causes of asthma and allergies in the bedroom.

What are dust mites?dust mite
Dust mites are microscopic creatures that live by the millions in your bed. Normal beds provide them with the warmth, humidity and food they need for ideal growth and reproduction. It is the allergens produced by the mites, in the form of waste particles, to which allergic people react. It is these particles, when inhaled, that have been shown to induce allergic reactions, aggravate asthma and can exacerbate the symptoms of child eczema.

Wool doesn’t provide dust mites a place to live.  Its dry, porous nature prevents dust-mites and other allergens from settling in. Latex is naturally resistant to dust mites. Mites don’t like rubber. In addition, latex does not provide a hospitable home for mites.

On the other hand, dust mites like polyurethane foam.  They like it a lot.  It has an open-cell honeycomb structure that provides a perfect apartment complex for mites to live in.  Every time you move on top of polyurethane foam, you compress this sponge like material, as it expands to its original shape, it sucks in dust, old skin, moisture or whatever.  It’s like a little dust mite city with automatic food delivery.  Most companies use polyurethane foam in their mattresses, especially in pillowtops.

The FloCare Clean Mattress

We don’t use any poly-foam for added plushness in our better beds.   Instead, we use wool.  Naturally better.  Our covers are not as “fluffy” as the “high-profile” mattresses sold in many stores, just better.   Our covers unzip, so you can easily hang your mattress-top in the sun.  We suggest sunning your mattress-top a couple of times a year.  Sunning will kill dust mites. Latex is dust mite resistant.  If you suffer from servere allergies, with the top off, you can vacuum  your mattress components to remove allergens.  That, combined with your sunned mattress top will provide you with the cleanest and most comfortable mattress possible.

Real Components Providing a Real Sleep Environment

A good bed has 3 main parts
1) Top Cover
Cover should be durable, breathable and of quality fibers. Our cover is made of 100% Organic Cotton Euro Knit quilted to 1″ Organic Wool. Wool is a natural bedding wonder. It breathes well. On a hot night it will wick away a third its weight in moisture. Dust mites don’t like it. It springs back to its natural spring shape. The cover should not interfere with the pressure relief and core support of the components beneath.
2) Pressure Relief–
Under the cover comes the 100% Latex FloCare Comfort Pad made up of a 2″ convoluted latex pad.  This spans the whole bed and contours to your body, eliminating pressure points. The one piece topper also makes it so you will not feel the individual cores below.
3) Support Cores
The main part of a bed is the core…the component that actually does all the heavy lifting.
In our Latex mattress we use 100% Latex cores designed to support the person sleeping above. Since most couples have different weights and different spinal support needs, the FloCare Latex Mattress customizes each half of the bed to the proper firmness.   In addition to our 100 Day Money Back Guarantee we offer a Goldilocks Firmness Guarantee.  We will send you a softer or firmer core if you need it.
And that’s it.  You don’t need a pillow-top.  You don’t need another 5″ of mattress.  Its just fluff.

 

29 Jul

Englander Mattress compared with FloBeds Latex Mattress

Englander Mattress compared with
FloBeds Latex Mattress

(note: every FloBed is a Talalay Latex Mattress:)Quoted from a site with Englander Latex Mattresses:
(our comments in Blue-Green)
Latex Mattress
Our latex inner unit is the same one that is used in all of Englander’s latex mattresses sold in the Pacific Northwest. It is 100% pure latex. The ticking is a 60% cotton blend to allow for breathability. The ticking is quilted to polyester fiber and a thin layer of polyurethane foam to provide a deep pattern.
This polyurethane foam acts to stop air flow and maintain heat.  Poly-foam looks
like a million bucks when quilted, but doesn’t last or breath….and harbors dust mites.

We also put a layer of fiber pad over the latex unit so that the mattress retains a nice “crowned” look. This prevents the bed from looking blocky when made up with sheets, blankets and comforter. However;some other makers use a latex / synthetic blend. We feel that 100% pure natural latex is superior to blends of synthetic latex. Natural latex is more resilient than blends, thus, it will bounce back to its original shape for many years of sleeping comfort.
All FloBeds FloCare latex mattresses are made made with Talalay Latex.
Latex International’s flagship product, Talatech Latex, is a blend of 30% natural rubber and 70% synthetic rubber. Our 100% Natual Latex System is now also made by Latex International with the Talalay process. FloBeds Natural Latex is produced using no fillers or shortcuts. It is made from 100% Latex Rubber from the Rubber Tree.Then it is poured into the latex mold..  A vacuum is applied to the mold to remove air pockets.Flash freezing insures consistency and will allow the Talatech Latexto be made in variations of softness and  firmness unequaled by any other latex manufacturer in the world.(From 4ild to 70 ild…our beds range from 20ild to 40ild)Then it’s heated and cured which gives the latex a lifetime of support and durability.A five stage washer removes any residue.  It takes 3 to 4 hours to make a latex mattress core.

The Latex core is made with pincore construction which helps keeps the mattress cool in the summer and warm in the winter.
The density of our latex foam is an impressive 3.4 lbs./cu.ft. There are 3 important reasons for this heavy density. They are:
1. Long life. We expect this bed to have a 15-20 year service life. The more material, the greater the life.
2. Exceptional comfort and support. Foam that is less dense must be made stiffer to prevent full compression, or a feeling of sinking deeply into the surface. Stiffer, low density foam is less comfortable and breaks down quickly.
3. Our Englander Latex Mattress is designed to be a premium, t-op of the line
mattress. When we designed this bed, the goal was to make the best, not achieve a certain price. We have achieved our goal.  Latex foam unlike polyurethane foam, is poured into a mold that is the product endshape and simply dries. Polyurethane foam is poured onto a large -table and then rises to form a “bun” that is then cut into several finished foam products.
Natural latex foam compresses differently than poly foam. Latex compresses
throughout its entire structure as weight is applied. This equally distributes the
mechanical burden of compression and creates a soft surface with underlying
support. Most poly foam compresses from the surface, with interior compression
occurring only under extreme load. This means that the surface foam does most of
the work and is subject to wear. The bottom line in foam is that the greater the
density, the longer the foam will last. Natural latex can be made very dense and, sinceit compresses through its full length, is still very comfortable.
I mentioned that our latex mattress has a density of 3.4 lbs./cu.ft. To determine this
we actually measured and weighed a foam piece to calculate density. Since our
Englander Latex Mattress features pincore construction (the latex unit is pierced with a series of pencil diameter holes to enhance breathability), the actual material density is somewhat greater.
Flobeds Organic Latex Mattresses

14 Mar

Not losing sight… | FloBeds

FloBeds The Orignal Personally Engineered Mattress

DaveDeskWordNot losing sight…

Back in the 1996 we had a crazy dream: allow customers to design a quality mattress online that would meet their sleeping needs… not just a good compromise, but a mattress each sleeper could choose the right mattress configuration for their body.  Five years later Temma Ehrenfeld, of Newsweek, coined “Goldilocks Was Right” newsweek-189after purchasing a FloBed and then writing about it…
and we’ve been helping folks make their bed “Just Right” ever since.
The one thing we have never lost sight of is treating our customers like we would want to be treated. That adds up to: 1) making our mattresses out of the best materials we can find — Talalay latex of just the right firmness combinations cut precisely to fit together in a single unit of individualized comfort and 2) unparalleled customer service.
…More –>FloBeds Blog

22 Dec

Often imitated, never duplicated | FloBeds

Pt Cabrillo Lighthouse by Bruce Lewis

We began by offering a unique product, with stellar customer service.

We still offer a unique product.  Some have began to offer mattresses that appear similar, but as they say:  “often imitated, never duplicated”.  Our product, service and guarantees remain unmatched.

Back in the 90s, we were shipping common carrier. We worked hard to make it possible to ship our latex mattress and quality foundation in ta people friendly manor.  By 1999 every FloBed could be shipped via UPS in manageable cartons.  Don’t expect FloBeds to fit 100% real natural latex foam rubber into one box like you see on over 100 brand new mattress company web sites,  all who offer variations of inexpensive polyurethane foam.

And we never lost sight of the importance of having the right support for each person. We knew that people of different age, weight, height and sleeping positions deserve a mattress that is built for them.
It is fun to see all the mattress companies popping up on the Internet, making “bed-in-a-box” ubiquitous. But as they say:  “Often imitated, never duplicated.”

The “Boxing” is just one part… Many of these ghostly wanna-be’s promote “one firmness fits all”. Crazy, but at last count there were over 100 of these companies… usually offering a excellent marketing with incredible descriptions of inexpensive polyurethane foam. Glad you found us in the increasing noisy Internet mattress market. We know we have to make each side right. We believe you deserve a mattress made with 100% real natural latex foam rubber, from the rubber tree. Top-to-Bottom and Side-to-Side every FloBed uses natural Talalay latex to support your body the way it wants.

And of course you deserve a company famous for its unparalleled customer service. Maybe age does matter.

In beds since 1971, on the web since 1996.

The original
The original bed in box… but way different!
09 Sep

Dual Adjustable Firmness

A latex mattress with dual adjustable firmness:

The exclusive FloBeds Latex Dual Adjustable Firmness provides each sleeper with their own firmness that can be adjusted to make your side of the mattress JUST RIGHT.
Dual Adjustable Firmness
Our exclusive Dual Adjustable Firmness provides each sleeper with their own firmness that can be adjusted to make your side of the mattress JUST RIGHT. And if you don’t get it Just Right, we offer you a 100 Nite Money Back Guarantee. Couples lose an average of 25 minutes of sleep because of their partner. As we age, we get more sensitive to a restless or tossing and turning partner. FloBeds has been solving this issue for couples for 20 years. Back in 1997 FloBeds developed a bed that each person could adjust the mattress firmness on their side. And FloBeds fixed it with out the problematic issue of leaking air cells. Instead they took the best mattress material in the world, Talalay, and created a layered and adjustble firmness mattress. In 2007 FloBeds took the design to a whole new comfort level with the “Goldilocks Gurantee”. FloBeds General Manager Dewey Turner said it succinctly: “Everyone should have the right to be a Goldilocks, making sure their bed is “Just Right”. FloBeds customers agree, the FloBed is the “Best Bed for Couples”.
Our Goldilocks Guarantee means if your side of your new latex mattress is too soft or too firm, you can order a softer or firmer latex core. And under the Goldilocks Guarantee, you can order up to two additonal firmness cores for up to 5 years for only $75. And then, for the next 15 years, as life happens, you can order additional cores to adjust your FloBed to your life at a prorated price.
For an demonstration of how you can adjust your firmness, check out our Natural Latex Mattress build-bed page.
Make your side of the mattress JUST RIGHT.Under our 2 inch comfort pad of pure convoluted latex each sleeper has two or three layers of talalay latex coresWatch how you can personalize your side of the mattress. in the firmness combination best suited for your body. By bracketing the firmness you think is right for you (for instance we might make your side firm/extra-firm and your partner’s medium/firm) we are able to guarantee you will get the comfort and support your body deserves.
20 Jul

How to Purchase a Bed Online | FloBeds

How to Purchase a Bed Online

Here are the 10 easy steps you take to purchase a FloBed Online:
1. Visit FloBeds.com
2. Choose between the Select, Deluxe, or vZone model… OR
3. Select “Help Me Choose Firmness” to received personalized firmness suggestions
4. Fill out the Mattress and Firmness Selector with your information
5. Once that is complete you can read about the mattress and firmness recommendations
6. If you are happy with the recommended firmness select “Apply Recommended Firmness” and continue
7. Pick a foundation and legs
8. Proceed to checkout
9. Celebrate! It will only be a few days until you are sleeping soundly on your new FloBed.
If you have any questions during this process please give us a call at 800-356-2337. One of our Firmness Advisors would be happy to walk you through this process.

10 Jul

Sweet Dreams Are Yours at The Albion Schoolhouse | FloBeds

Sweet Dreams Are Yours at The Albion Schoolhouse

ASH
Photo Credit: Albion Schoolhouse

Last year we had the pleasure of working with the Albion Schoolhouse. This beautiful vacation rental on the coast of Northern California has multiple FloBeds.

Albion Schoolhouse
Photo Credit: Albion Schoolhouse

“Enjoy fresh air, the comforts of a fine hotel; a stage with live mics; a bounty of totally excellent board games; yoga mats; secret gardens; a big tv screen and a fully stocked kick-ass chef’s kitchen. Constructed in 1924, this grammar school served the town’s schoolchildren and community until 1995 when it was purchased by William Bottrell who spent 20 years lovingly restoring and renovating it.”
If you are looking for a getaway where you can get some peace, quiet and good sleep, look no further! It is always hard to go on vacation and leave the comfort of your FloBed Latex Mattress. A very important part of vacation is having the chance to catch up on your sleep. However, we all know what a gamble it can be when you go to a hotel and have to hope that the mattress is comfortable. Head on over The Albion Schoolhouse and you can rest assured that you will be able to catch some Z’s on a FloBed.

26 Jun

Customer Review Episode 2 | FloBeds

A FloBed Customer Talks about her Latex Mattress

Our last blog post introduced one of our valued customers, Lea Laase. Lea purchased her FloBed over a year ago. In this second episode, she explains the research she went through to find the right type of mattress for her and her husband. In addition, Lea elaborates on the features of the FloBed Mattresses that really sold her. We hope that this customer story can help you in your search for a new mattress. Next week will be the final episode of Lea’s Customer Review Mini Series.

https://youtu.be/cgYLl-DWkfI

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