Goldilocks Was Right

Newsweek Magazine Needless to say, we are very proud of the June 17th edition! June 17, 2002 Newsweek    TipSheet GOLDILOCKS WAS RIGHT Sooner or later, we all have to buy a new mattress. The choices are confusing: pillow top or cushion firm, springs or foam? Being a discriminating shopper means climbing into the sack in

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Dave's Word

“Treat Our Customers The Same Way You Want To Be Treated” Sage sleep advice from FloBeds founder, Dave Turner, who also happens to be the Mayor of our fair city of Fort Bragg, California… Really, he’s our founder and our Mayor!  We had to give him his own “column”. Life is too short for a

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Testing a 50K Mattress

Testing a $50,000 Mattress By JOYCE WADLER Savoir Beds, a 105-year-old luxury British company, opened its first store in New York last weekend. A cynic might wonder if the No. 1, the $50,000 mattress they were touting, was a marketing ploy, a question we put to Roger Ericson, the company’s London-based creative director. “No, no,

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Dewey Builds a Bed

Installation of Your FloBed Latex Mattress Ever wonder how they get that big latex mattress, even the vZone 12 inch 100% natural Talalay latex, in those little boxes? Or what happens once your bed arrives at your house?Watch this – Dewey made a video that takes the mystery out of the process by showing how

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