Often imitated, never duplicated.

Back in the 90s, we were shipping common carrier. We worked hard to make it possible to ship our latex mattress and quality foundation via UPS by 1998. And we never lost sight of the importance of having the right support for each person. We knew that people of different age, weight, height and sleeping positions deserve a mattress that is built for them.

It is fun to see all the mattress companies popping up on the Internet, making “bed-in-a-box” ubiquitous. But as they say: As they say: “Often imitated, never duplicated.”

The “Boxing” is just one part… Many of these ghostly wanna-be’s promote “one firmness fits all”. Crazy, but at last count there were over 60 of these companies… usually offering a couple of inches of latex or memory foam on top of inexpensive polyurethane foam. Glad you found us in the increasing noisy Internet mattress market. We know we have to make each side right. We believe you deserve a mattress made with more than one or two inches of latex (ours, of course, is 100% latex. Top-to-Bottom, Side-to-Side). And of course you deserve a company famous for its unparalleled customer service. Maybe age does matter.
In Beds for 28 years, on the web since 1996

The original
The original bed in box… and qualilty too!