In 1996, Dave Turner had just patented an idea for a hospital bed that he was sure was going to change the way people slept, rested, and healed forever. But he had two problems: the first was that he had just relocated to Fort Bragg, California-a little town in Northern California on the Mendocino Coast, hours away from any urban hub of industry. The second was that he was the stay-at-home dad for four kids-effectively ruling out any long business trips to trade shows. Hungry to gain traction, Dave decided to take a chance on another revolutionary idea: the World Wide Web. He taught himself how to build a website, and then he waited for the calls to come in. And, sure enough, they did. But not for his hospital beds.
“The first call was from a man in Germany. He wanted a waterbed and wondered if I could ship it to him, and I thought, ‘why not?'” So while every other business of the 90’s was trying to think outside the box, Dave began to figure out how he could adapt his business to fit inside the box.
Twenty years later, Dave’s ingenious FloBed Latex Mattress is so unique that UPS published a case study: “Fitting a Bed in a Box.” And the World Wide Web has done the business well: over $2 million yearly in sales come from FloBeds.com. Despite the fact that they are shipped all over the world, every single FloBed remains handcrafted in Fort Bragg, California, where Dave’s “dream team” works to make sure every customer’s mattress is “Just Right.” Specializing in customization, FloBeds come with personalized levels of firmness for each side of the bed. And the “Goldilocks Guarantee” means that your bed will always be just right-if you need to adjust your firmness, just give the dream team a call.
FloBeds uses 100% natural Talalay latex, the best material for conforming to and supporting the human body. Their best-selling mattress is completely natural, using no harmful chemicals-so you can rest easy.
The best bed for dreamers. For thinking outside and inside the box. Dreamt up, drawn up, crafted, shipped and adjusted from Fort Bragg, California-where the redwoods meet the Pacific Ocean (oops, a little Fort Bragg Mayor Dave slipped in).
We all need our sleep: beauty, brains, energy or just for rest and recuperation.
You may have heard of the six sleep admonitions to getting a good night’s sleep:
Keep to a schedule, even on weekends.
Maintain a bedtime pattern.
Get exercise everyday, but not just before bed.
Don’t eat or drink alcohol or caffeine before bedtime.
Keep your bedroom environment conducive to sleep: cool, dark and quiet.
Give your body (spine, lumbar, shoulders and hips) the support it requires with a proper mattress.
If you can take care of items 1 – 5, we can help you get a mattress that, as Goldilocks said, is Just Right.
To design a mattress that gives you spinal alignment as well as relief for your pressure points, just take a momement to tell us about your six sleep demographics:
How old are you?
What is your height?
What is your weight?
Are you male or female?
Do you predominantly sleep on your back, stomach or side?
Do you generally like your mattress softer or firmer.
We make every mattress out of Talalay Latex surrounded by Organic EuroKnit Cotton quilted to Organic Wool. Each side is designed for each sleeper. Life
is too short to compromise on proper support in your mattress. We will build your mattress to your sleep demographics. And every FloBed is adjustable. With our Goldilocks Guarantee you can make it softer or firmer for the 20 year life of the mattress.
Because we manufacture every FloBed latex mattress and ship it directly to you, we can afford to put in the very best materials and provide you with unparalleled customer service. All at a price that is less than you will find in the traditional distribution cycle because you are only paying for the materials and the 10 person company that makes your FloBed. You are not paying for storefronts, wholesale and retail sales force, extra transport and all the usual cost of doing business. And a money back guarantee as well as a Goldilocks Guarantee allowing you to order new firmness cores at a steep discount for 20 years.
Back in the 1996 we had a crazy dream: allow customers to design a quality mattress online that would meet their sleeping needs… not just a good compromise, but a mattress each sleeper could choose the right mattress configuration for their body. Five years later Temma Ehrenfeld, of Newsweek, coined “Goldilocks Was Right” after purchasing a FloBed and then writing about it…
and we’ve been helping folks make their bed “Just Right” ever since.
The one thing we have never lost sight of is treating our customers like we would want to be treated. That adds up to: 1) making our mattresses out of the best materials we can find — Talalay latex of just the right firmness combinations cut precisely to fit together in a single unit of individualized comfort and 2) unparalleled customer service.
Anne and I took are visiting New York City and our daughter, Bryna, to witness her professional playwriting debut. The Lincoln Center LCT3 Theater is producing her comedy: Bull in a China Shop (LCT3 produces shows by new playwrights, directors and designers). http://www.lct.org/shows/bull-china-shop/
Needless to say, we are proud parents and are having a blast. The play is still in previews and it is amazing to watch the actors, director and playwright fine tune the production up until the March 1st opening. Last night the cast and show were surprised and thrilled to find Gloria Steinem and Christine Ann Lahti in the audience.
I’m supposed to be working on the new website from our apartment in the Upper West Side… but this is just too much fun. (Dewey, I promise to get to it.) I am excited to showcase the easier to navigate site (especially on mobile) and can’t wait to get customer feedback on our latex mattresses .
We arrived the night before the February snow… we knew it might come, but 10 inches? Come on!
It’s pretty much gone now, but us Californians still get shocked walking out in to a 30 degree (feels like 20) morning.
2017 is here and January almost done. Wow! We’ve been working on a new
website to make it easier for enjoying on mobile devices. Please let us know how you like it. (Or don’t:(
One of the goals of this year is to have a more in depth engagement with our customers after the sweet dreams have begun. We have implemented a 3rd party review system to reach out and provide opportunities for feedback, both on our website and company as well as product reviews.
Back in the 90s, we were shipping common carrier. We worked hard to make it possible to ship our latex mattress and quality foundation via UPS by 1998. And we never lost sight of the importance of having the right support for each person. We knew that people of different age, weight, height and sleeping positions deserve a mattress that is built for them.
It is fun to see all the mattress companies popping up on the Internet, making “bed-in-a-box” ubiquitous. But as they say: As they say: “Often imitated, never duplicated.”
The “Boxing” is just one part… Many of these ghostly wanna-be’s promote “one firmness fits all”. Crazy, but at last count there were over 60 of these companies… usually offering a couple of inches of latex or memory foam on top of inexpensive polyurethane foam. Glad you found us in the increasing noisy Internet mattress market. We know we have to make each side right. We believe you deserve a mattress made with more than one or two inches of latex (ours, of course, is 100% latex. Top-to-Bottom, Side-to-Side). And of course you deserve a company famous for its unparalleled customer service. Maybe age does matter.
We are excited to announce that FloBeds became a Certified B Corporation® on the Autumnal Equinox, September 22, 2106. B Corps are a new way of identifying companies that use the power of business to solve social and environmental problems.
Today, there are over 1,800 Certified B Corps around the globe, including Warby Parker, Patagonia and Ben and Jerry’s. In our little Northern Californian community of Fort Bragg we have Thanksgiving Coffee (the morning engine at FloBeds:), Harvest Market (feeds most of us), Beckman Printing and North Coast Brewing (I don’t need to tell you what they do for us… except I should point out that they make an awesome Steller IPA and contribute a portion of Steller sales to help support our local Noyo Center for Marine Science, of which I sit on the board).
Here are some of the things that helped us qualify for certification:
Having a hard time falling asleep? Don’t worry you are not alone! This time of year is difficult as we are transitioning from summer into fall. Weather will be changing soon, children are going back to school, and before you know it Thanksgiving will be upon us. Life can get hectic, but it is important to take time out of your day to slow down. An easy way to wind down after a long day is bedtime yoga.
“Mental health problems such as depression, anxiety, stress, and insomnia are among the most common reasons for individuals to seek treatment with complementary therapies such as yoga. Yoga encourages one to relax, slow the breath and focus on the present, shifting the balance from the sympathetic nervous system and the flight-or-fight response to the parasympathetic system and the relaxation response.”