Demand for natural latex in the mattress industry continues to rise.
When we started making our Latex Beds in the 1997 we were the only ones in the United States other than the once mighty Englander. Back then Europe had regional manufacturers of latex mattresses. Natura of Canada started showing up at trade shows not too much later. Now, it seems every innerspring company in the country wants to add a couple of inches of latex and say “featuring 100% latex“. It’s a crying shame. A couple of the higher end lines have an all latex mattress, top-to-bottom and side-to-side, and are charging a king’s ransom (but they have a big distribution network to support, suppliers, factories, distributors, retailers and, of course, Madison Avenue). If you find one that is entirely Talalay Latex, like ours, you can expect to pay a thousand or two more than our prices. But back to the question: “Who’s using all the natural latex?“. Here is a graph of what natural rubber is looking like on the commodities market.
I believe three things are affecting the price of rubber.
1) We’re selling so many latex mattresses;)
2) The Chinese and other developing countries are using a lot more rubber, from automobiles to consumer products.
3) Wall Street is making tons of money in the commodities market, and you and I are paying for those bonuses.
We are working hard to keep the price reasonable for you, and, of course, we still back up our beds with the best customer service in the business (some say the best they have seen since they fell in love with Nordstroms). Again, this is where our Manufacturer Direct model works so well for our customers: every increase in product cost does not get marked up 2 or 3 times.
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