In 1996, Dave Turner had just patented an idea for a hospital bed that he was sure was going to change the way people slept, rested, and healed forever. But he had two problems: the first was that he had just relocated to Fort Bragg, California-a little town in Northern California on the Mendocino Coast, hours away from any urban hub of industry. The second was that he was the stay-at-home dad for four kids-effectively ruling out any long business trips to trade shows. Hungry to gain traction, Dave decided to take a chance on another revolutionary idea: the World Wide Web. He taught himself how to build a website, and then he waited for the calls to come in. And, sure enough, they did. But not for his hospital beds.
“The first call was from a man in Germany. He wanted a waterbed and wondered if I could ship it to him, and I thought, ‘why not?'” So while every other business of the 90’s was trying to think outside the box, Dave began to figure out how he could adapt his business to fit inside the box.
Twenty years later, Dave’s ingenious FloBed Latex Mattress is so unique that UPS published a case study: “Fitting a Bed in a Box.” And the World Wide Web has done the business well: over $2 million yearly in sales come from FloBeds.com. Despite the fact that they are shipped all over the world, every single FloBed remains handcrafted in Fort Bragg, California, where Dave’s “dream team” works to make sure every customer’s mattress is “Just Right.” Specializing in customization, FloBeds come with personalized levels of firmness for each side of the bed. And the “Goldilocks Guarantee” means that your bed will always be just right-if you need to adjust your firmness, just give the dream team a call.
FloBeds uses 100% natural Talalay latex, the best material for conforming to and supporting the human body. Their best-selling mattress is completely natural, using no harmful chemicals-so you can rest easy.
The best bed for dreamers. For thinking outside and inside the box. Dreamt up, drawn up, crafted, shipped and adjusted from Fort Bragg, California-where the redwoods meet the Pacific Ocean (oops, a little Fort Bragg Mayor Dave slipped in).
Our Natural Mattresses feature premium 100% Natural Talalay latex inside a luxurious organic euro knit cotton quilted to organic wool for a chemical free mattress. Our multi-layer latex cores accommodate the firmness needs of each individual sleeper by allowing each of you to choose your own firmness combinations.
Test out the Select Latex Mattress, which features top to bottom and side to side construction with a 2 layer latex core and a choice of 13 personal firmness variations FOR EACH SLEEPER.
Or there is the Deluxe Latex Mattress, which has an additional core layer of premium Natural Talalay latex. Our 3-layer-core Deluxe provides an extra layer of comfort, with more firmness personalization and flexibility to accommodate a wider range of body types…for bodies x-tra small to x-tra large.
Our most popular option is the vZone Mattress. In addition to the top to bottom & side to side customization of our Select & Deluxe models, the vZone features head to toe adjustable zoning to provide pressure point relief for hips and shoulders as well as additional lumbar support. With the Natural vZone, your mattress is customized and adjustable in every direction!
Try our Mattress Selector to calculate your individual recommendation, or call us to help you find your perfect night’s sleep.
Often times when people call FloBeds to learn more about our latex mattresses they ask, “What is your most popular bed?” Well the answer is the vZone.
The vZone Mattress
In addition to the top to bottom & side to side customization of our Select & Deluxe models, the vZone features head to toe adjustable zoning to provide pressure point relief for hips and shoulders as well as additional lumbar support. With the Natural or Original vZone, your mattress is customized and adjustable in every direction!
What Our Customers Have to Say
My wife and I have been customers of Flobeds since almost the beginning. We started with an individual control air bed and then migrated to the latex once that was available back in 2000. It was now time to replace a couple of the foam cores and we upgraded to the vZone! What a difference a day makes! My wife woke up after the first night with absolutely no back pain and each night keeps getting better!
The products and people are just the best. I applaud them for their innovation and keeping a step ahead of all the other brands you hear on the radio and TV. Keep it up Flobeds!!
Derived from the rubber tree, natural latex has qualities that simply make it the PERFECT NATURAL MATTRESS MATERIAL.
Organic Cotton where it counts most…next to your body. You spend all day in a harsh world. Retreat to a natural bed covered with organic cotton for a true safe haven.
Nature’s best bedding fiber, Plein-Air Wool® is the term used for wool that comes from… well, happy sheep that live outside all year round and aren’t exposed to pesticides or herbicides. Not surprisingly, wool from sheep raised in this humane manner is superior in resilience, bounce & loft.