Custom Becoming Customary

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Made-to-order goods gaining favor…

FloBeds 'Firmness Advisor'

The Wall Street Journal recently discovered what you already know – more products are being made to meet personal preferences.  The article says there’s an increased interest in customized goods, ranging from specially made toilet paper to one-of-a-kind pet food. The article even mentions a guy who “rests on a mattress he designed himself.”

It seems younger customers – ones who’ve grown up personalizing their ring tones and building play lists – pretty much expect products to be tailored to suit their needs.

The article describes designing online as highly interactive,  something consumers enjoy because it adds a level of excitement that not only makes the best bed, it makes buying it more fun.

Frequently Asked Questions

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Q: Hi,  We tried out the Royal Pedic quilt top pure latex mattress at ABC Carpet and Home store and liked it very much, except for the price. I’m wondering if you’re familiar enough with Royal Pedic’s products to recommend whether it’s possible to create a similar feeling product from your own lineup.

Here is a link to it (although the image is wrong as it’s not actually a pillowtop as shown).  The product tearsheet link along the bottom of the page shows the correct image along with some specs, but unfortunately not the ILD ratings

http://www.abchome.com/nbsp/hpmattresses/tabid/250/productId/321/Default.aspx

I’m not especially concerned about whether the materials qualify as all-organic. However I would be interested to know whether your all-natural latex actually feels any different than your blended talalay latex.

I’m also not concerned about whether the thickness is exactly the same, I’m more interested in knowing if we could put together a mattress that feels about the same as the Royal Pedic regardless of the physical differences.

Could you also point me to some pictures of the cotton/wool cover you use on your mattresses, and describe how much padding is in it?
Thanks,
Dan

A: Dan,  The Royal Pedic 7 zone would be most comparable to our vZone mattress.(blended latex version https://www.flobeds.com/products/6299EK ) (Natural Latex version https://www.flobeds.com/products/6499EK ) Most manufactures are producing some sort of zoned mattress these days to relieve pressure points for a sleepers shoulders and hips as well as offer additional lumbar support. In order to match the feel of the Royal Pedic exactly we would need the ild’s of the latex used, however we at FloBeds feel that a mattress should be custom built for each sleeper, while the Royal Pedic may have felt great in the store the chances of it being the perfect sleeping surface for each of you is slim. Based on your body weight,  height, sleeping style, we can recommend what we feel would be best for each of you, we then give you 100 nights to make sure the bed is for you.  Our Goldilocks Guranantee lets you fine tune your mattress for 20 years https://www.flobeds.com/guarantee/goldilocks-guarantee.htm.

As to our 100% natural Talalay vs The Blended Talalay (30% natural 70% synthetic) I tell folks; as far as look, touch, feel, performance, and warranty goes the two are the same. The Natural will run a little bit thicker and weigh more, but it really comes down to a personal preference.

Here is a link to our organic cotton and wool cover https://www.flobeds.com/information/natural-organic/covers.htm , we use 1inch of organic wool in the quilted top, as well as needle punched wool in the side walls and bottom of the cover for our flame barrier. Wool is naturally flame resistant, and a great addition to the organic cotton ticking in our mattress covers.

If you have any further questions about our mattresses, please feel free to give us a call, or email back.

Thanks,
Dewey Turner
dewey@flobeds.com
1(800)FloBeds -1(800)356-2337

FloBeds Builds World’s Largest Dog Bed

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Now that’s a big dog bed!

FloBeds, pioneers in the eco-friendly mattress industry, and a market leader in organic mattresses, will set the Guinness World Record Labor Day Weekend, for the Largest Dog Bed.  The run at the record will take place during Paul Bunyan Days, Fort Bragg’s festival that honors their timber history, the larger-than-life logger, his blue ox, and now Spot, his reversible dog.

Joan, the ‘magic fingers’ behind the big dog bed

FloBeds will make the record-setting dog bed of the same all-natural materials they use in their organic mattresses. That means it will not only be the world’s biggest dog bed, it will also be the most comfortable and most eco-friendly.

A mini dog bed model – wonder if it’s the world’s smallest dog bed?

The dog bed will be 7 ft by 9 ft – that’s bigger than a king size mattress, bigger than the largest FloBed mattress – and ten times bigger than a large-breed dog bed.  The cover will be organic cotton, the pad will be Talalay latex customized for different firmness preferences, just like the beds they make for people.   The dog bed will be built at FloBeds, presented at 6:45 during the 1st Friday kick-off party on Friday Sept 3rd, then moved to the Ugly Dog Contest on Saturday.

The record attempts will be documented with pictures and videos, and certified by the City’s Mayor Doug Hammerstrom in accordance with guidelines provided by the Guinness Book of World Records.

FloBeds  invites staff, friends and family to the reveal; they’re also inviting people who sleep on a FloBeds mattress to bring their dogs and join them for the record setting events.

Asked why he’s building the world’s biggest dog bed, Dave Turner – the man behind FloBeds – explained, “We think it’s the perfect world record for FloBeds and our hometown. We’ve been celebrating a larger-than life logger for more than 70 years, and we were just named #5 on Dog Fancy Magazine’s list of best dog towns in the country.  What makes more sense than setting the record for a really big dog bed?”

They Like Our Pillows Too

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It seems people like our all natural Twice Fluffed Dream Pillows as much as our all natural mattresses. Recently Latex Mattress Reviews recommended them and commented on their great price.

According to Sleep Like the Dead, in an on-line review about customer satisfaction with latex pillows, 88% of actual owners included in their research are satisfied with their latex pillow. They say it’s a good compromise between soft and firm/supportive; holds shape; durable; effective at pain relief; good air flow; won’t clump, shift or develop hollow spots.
Latex pillows have medium firmness, say owners overall. Owners typically describe them as soft to the touch, yet supportive and as being not too soft or too firm. Specifically, 87% of owners say that the firmness is just right, 10% too soft, and 3% too firm.

The vast majority of owners included in their research (91%) said that the pillows provide acceptable to excellent support. They usually commented that the pillow is “springy” and instantly adjust to the movements of the head and neck. Owners did not report any need to fluff or try to return the pillow to its proper loft.

In addition, owners typically said that the product does not go flat and that it holds its shape throughout the night. Those who did not like the support of the latex pillow often said it was because the pillow was too thin or too soft; those people need a Twice Fluffed Dream Pillow.

About Dave and Fort Bragg

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Dave Turner, the man behind FloBeds, is too modest to share this video with you, but the rest of us aren’t! Dave was interviewed for a project called  Inspired by California. Their web site describes the project as a 3 month long Documentary Film and Social Media project.  Artist, Kirby Scudder and Filmaker, Mark Halfmoon are traveling the State of California talking to Californians about things that inspire us about this great state. The project will record 100s of great California stories in 90 days – including this one about Dave and Fort Bragg.

New! Ask for a Sample Kit

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Those of you who have a FloBeds mattress know what the components of the sleep system feel like. You’ve run your hand over the cover of organic cotton quilted to organic EcoWool. You know the feel of 100% natural or blended Talalay latex in various levels of firmness, and you’re familiar with the touch of the convolute (egg-crate) topper.

It occurred to us that people considering a FloBed mattress might like to see and feel the components too. If you’re on-the-fence and want to see & feel it before you buy, why not ask for samples? Just give us a call, 1(800)FloBeds  – 356-2337, Mon-Fri 8am-5pm, Satuday 10am-5pm, Pacific Time.  Or send an email to info@flobeds.com with your phone number and we’ll call you!

We’ll find out if you want samples of all natural or blended latex, or both, and where to send them.  The sample set is free, except for a $7 fully-refundable shipping fee (we’ll subtract $7 from the price of your bed).  So while we’re talking, we’ll get your credit card information too. A few days later you’ll receive swatches of the cover, the convolute topper, and latex pads in various levels of firmness and you’ll be good to go.

Sleep Hours Linked to Stomach Fat

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Did you know a good night’s sleep can help avoid stomach fat?  I just read that two studies published in the journal Sleep build a strong case for the relationship between too much body fat and too little sleep. Researchers found that women who slept less than 5 hours a night showed a 32% weight gain in abdominal fat over a five year period compared to a 13% gain among those who slept 6 or 7 hours.

How can that be?  Well, according to Jenny Theorell-Haglow, one of the sleep study authors, it’s because, “Short sleep duration, short dream sleep and short deep sleep disturb the production of cortisol and growth hormones in a way that can contribute to driving body weight upwards.”

So remember, spending at least 6 or 7 hours a day on a FloBed sleep system is good for your waistline.

Does Your Cat or Dog Sleep On Your Bed?

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Where do you stand on the issue of sleeping with your dog or cat?

Some people think dogs shouldn’t be allowed on the bed because it can cause behavior issues. But really, is there anything wrong with sharing your FloBed with your cat or dog?

How To Be Your Dog’s Best Friend, the dog obedience manual by the Monks of New Skete, advises letting your dog sleep on the floor in your bedroom, but never in your bed.

‘s article  in About.com doesn’t agree, “In general, letting your dog on the furniture is not going to cause problems – behavioral or otherwise. Dogs love to curl up on the sofa, the bed, and anywhere else that’s nice and soft. They also like to spend time in their humans’ favorite spots”.

An entertaining article in Slate Magazine by Emily Yoffee, tells the story of how her cats lost their spot on the bed to her dog…

My beagle, Sasha, got the opportunity to settle in for the night when my husband declared he was evicting from the bed our two current cats, all 36 pounds of them. He explained, “In the middle of the night they run up and down my body, then they sit on my chest and crush it.” Since I am a light sleeper, I told my husband it was hard to believe his description of our cats’ ramblings. Ever the considerate wife, I suggested he might be having nocturnal psychotic episodes.

“Do I have to install a video camera?” he said. “They march up and down my body like they’re on a picket line, then they sit on me. They’re driving me crazy.”

A few nights later, cats still in the bed, I got up at 4 a.m. to go to the bathroom. When I returned, there was Biscuit, sitting in the middle of my sleeping husband’s chest, peering into his open mouth as if about to perform periodontal surgery. Goldie was climbing up my husband’s legs. I was shaken. It was painful, but I agreed the next morning to banish the cats to the basement at night.

Where do you stand? Do you share your bed with an animal?

Share your opinions, experience and advice – even photos if you have them!