Latex Mattress Frequently Asked Questions – 2017

  1. Where can I buy a natural latex mattress?
    In the 1940’s and 1950’s latex was the popular good quality mattress material. With the advent of national brands developed through advertising on the three major networks, in combination with rising dominance of department stores, cost cutting became more important than quality. The “Big S’s” — Simmons, Sealy, Serta, Spring Air — replaced latex foam rubber with the cheaper polyurethane foam. The then largest purchaser of foam rubber, the auto industry, also switched due to cost and weight. Soon there was only one producer of latex foam rubber in the United States (Latex International, now known as Talalay Global). In the 1980’s and early 1990’s Englander Mattress Company was the only distributer of latex mattresses through-out the United States. Meanwhile, in Europe latex foam rubber remained the quality mattress material of choice. One reason was the difficulty of mass marketing in Europe where language and currency created smaller trade areas and rewarded quality over marketing.In 1996, while in semi-retirement on the north coast of California, water bed entrepreneur was looking for the right materials to put into his on-line mattress project. Dave Turner met Roger Coffee from Latex International at a trade show and saw the potential high quality latex in his new Customizable Mattress sold directly to the consumer via his new website: At first FloBeds offered half-latex/half-water or half-latex/half-air or half-latex/half-firmer-latex shipped direct to the customer via UPS. It wasn’t long before Dave saw that the customer almost always preferred the latex side and the water and air were dropped from the system. FloBeds became the largest west coast distributer of latex. Thus began the modern online direct-to-consumer bed-in-a-box business. At first the traditional companies smiled and asked “who would want a mattress that had different firmnesses on each side?” FloBeds quietly grew by double digits each year. A few companies copied the design.

    Then along came Casper Mattress with its’ $15 million it raised from investors like Ashton Kutcher, Nas, and designer Steven Alan. “Keep It Simple Stupid” matched with great marketing proved to be a one-mattress-fits-all winner in the low-end mattress world But they only had 3/4″ of latex and 3/4″ of memory foam over… you guessed it: polyurethane. Watching their sales rocket to $20 million in the first year was like throwing one hundred dollar bills in a crowed New York intersection. Over 5 new startups mobbed the online mattress business.

    A few have latex. Most are sub $1,000 products with plain vanilla ingredients and a million dollar marketing effort. Here are some of bigger advertisers:

    Saatva’s Loom & Leaf division
    Nest bedding
    Brooklyn Bedding
    Alexander by Nest
    Zenhaven by Saatva
    Spindle Mattress
    Turf & Needle
    Bear Mattress
    Dream on One
    Brentwood Home
    Organica Mattress
    Safavieh Dream
    and then there is FloBeds, most of whose customers come by word of mouth.

  2. What is the best natural mattress?
    There are several companies that make very good natural mattresses. One of the best is Royalpedic. OMI makes a very good organic mattress line, as does Savvyrest. FloBeds was the first to use natural wool as a fire barrier to pass the 2007 Federal Standard for the Flammability of Mattress Sets (Open Flame Test) — Consumer Product Safety Commission – 16 CFR Part 1633. The CPSC didn’t believe FloBeds could pass without using FR chemicals or artificial barriers. They sent two inspectors to the north coast of California and picked up two FloBeds Natural Latex Mattresses covered with Organic Cotton and Wool.
  3. What is the best natural latex mattress?
    There are three competitors for the best of class: OMI, Savvyrest and FloBeds.
  4. How to buy a natural mattress.
    The first thing is to consider your sleeping needs. Do you sleep on your back, side or stomach… or a combination of those? Do you have pain issues with shoulders or hips when you sleep on your side? How much do you weigh? Does your partner weight more or less than you? Do you generally like firmer or softer mattresses. Make sure you can change your firmness after you receive your new mattress. And if you can not get your firmness just right, make sure you can get your money back. Be sure each of you can have the firmness on your side correct for your body, your pressure points, your spine and your good night’s sleep. And then make sure you can adjust your mattress firmness for the life of the mattress, which should be at least 20 years.
  5. How to choose a natural mattress.
    Service: Look for a company with a reputation for taking care of its customers over the long haul. Not just a couple of years, but at least 10 years. Prefferably for over 20, because you want them to be there when you need them… not just cashing in on a trend and then moving on or disbanding.Quality: Look for superior components like Natural Talalay Latex, Organic Cotton, American or European raised Organic Wool and FSC certified lumber.

    Value: Look for honest pricing, without the ever-lasting sale. Prices that are fair. Weigh quality and service combined with price.

  6. How to order a natural mattress How to buy a latex mattress.
    Order a mattress only after assuring yourself:
    –That your personal sleep demographics (age, weight, sleep position, sex, etc.) have been taken into account.
    –That you can change firmness, now and over the life of the mattress. (And that the company has a history of always having on hand the inventory you might need.)
    –That you can get your money back.
    –That it will be shipped to you within 1-3 days.
  7. Where to buy a latex mattress.
    Look for honesty, quality and service. Consider OMI, Savvyrest and FloBeds.

  8. Latex mattress – which brand is best
    OMI, Savvyrest and FloBeds.
  9. Which latex mattress should I buy?
    Consider your sleeping needs. See FAQ 6 and 7 above.

  10. Which latex mattress is the best?
    — What’s the best latex mattress on the market? — What’s the best latex mattress?
    The FloBeds vZone is made with the highest quality components and has the most versatility.
  11. Who makes the best latex mattress?
    OMI, Savvyrest and FloBeds.
  12. What is a talalay latex mattress?
    The undesputed superior latex is Talalay. It takes five times as long to make a Talalay latex core than a Dunlop latex core. Talaly is more consistant, supple and comfortable.
    *Liquid rubber whipped into a foam and poured into a mold.
    *When closed the mold has rods that go through the foamed rubber.
    *A vacuum is placed on the mold, which removes air bubbles/pockets and distributes the liquid rubber evenly through the mold.
    *CO2 is run through the rods, freezing the foamed rubber and locking in the consistency.
    *Heat is sent through the rods, providing even temperature and yielding a consistent latex cores without air pockets or uneven firmnesses.
  13. What is an organic latex mattress? What is a natural latex mattress?
    The undesputed superior latex is Talalay. It takes five times as long to make a Talalay latex core than a Dunlop latex core. Talaly is more consistant, supple and comfortable. Both come in a complete range of firmnesses (some companies make their latex mattresses with Dunlop on the bottom and Talalay on top, saying “you want firmer base”, but that does not make comfort sense. Firm Talalay on bottom will feel the same as Firm Dulnop on bottom: you just won’t be able to move the Dunlop up closer to your body without comprising the pressure relief gained from Talalay). So, taking the cleanest, best Natural Talalay Latex and surrounding it with Organic Cotton and Wool makes the best organic latex mattress.
  14. How firm is a latex mattress?
    Some companies make their latex mattress in one or two firmnesses. This means you are choosing a firmness for the convenience of the company, not what your body needs. For over 20 years FloBeds has been offering 5 firmness cores (Soft, Medium, Firm, Extra-Firm and SuperFirm) in up to 13 firmness combinations (S/S, S/M, M/S, M/M, M/F, F/M, F/F, F/XF, XF/F, XF/XF, XF/SF, SF/XF and SF/SF). Consider that 13 firmnesses was for the 2-core layer Select from the 1990’s, and that now that FloBeds has a vZone with changeable Zones and a 3-core layer Deluxe the combinations are in the hundreds. With a FloBed, you are guaranteed your firmness will be Just Right. 
  15. How much does a latex mattress cost?
    Latex mattresses cost from $699 to $8,000. The OMI Duo king is $8,000. Savvyrest Unity Pillowtop king is $5,000. FloBeds vZone king is $3,000.
  16. How is a latex mattress is made? How are latex mattress made?
    Latex is a milky white liquid composed of rubber particles dispersed in water. This material is whipped with air to form a foam, which is heated to produce foam rubber, or latex. The soft, supple products of a real foam rubber are what make our products superior. Latex is inherently hypo-allergenic, anti-microbial and dust-mite resistant. Latex is not a plastic foam, like polyurethane or furniture foam. It is a denser product made of rubber to last a lifetime. Unlike urethane, latex will feel as good years from now as it does the day it is produced.
  17. Are latex mattresses comfortable?
    No other mattress material confoms to your body’s nooks and crannies like Talalay latex. It pushes back in just the right places. It doesn’t break down and cause your back to sag.

  18. Are latex mattresses better than spring?

    Latex mattresses out-last and out-perform springs. It contours to your body and provides support where you need it. Because latex is a natural product (made from the milk of the rubber tree) it costs more than a twist of wire into a spring.
  19. Are latex mattresses less toxic?
    Mattresses companies over the last 50 years have created unhealthy sleep environments. The polyfoam has chemicals you don’t want to breathe. FR chemicals are even worse. Natural latex combined with a cover made with organic cotton and wool make the cleanest mattress possible.
  20. Are latex mattresses good for back pain?
    Latex mattresses that offer the ability to adjust your firmness are the answer to a lifetime of back pain. The right firmness of Talalay latex can align your spine and relieve pressure points. Side sleepers that suffer from back pain will want to look a zone layer that can be adjusted at each pressure point (like the FloBeds vZone). 
  21. Are latex mattresses hot?
    Latex mattress made from Talalay latex have an open cell foam rubber structure, allow air to move and help you sleep cool. Surround the Talalay latex with Organic cotton & wool for maximum air circulation and you will sleep cool and comfortable. Add a slatted foundation to enhance air flow and you have covered all the bases.