Custom Becoming Customary

Made-to-order goods gaining favor…

FloBeds 'Firmness Advisor'

The Wall Street Journal recently discovered what you already know – more products are being made to meet personal preferences.  The article says there’s an increased interest in customized goods, ranging from specially made toilet paper to one-of-a-kind pet food. The article even mentions a guy who “rests on a mattress he designed himself.”

It seems younger customers – ones who’ve grown up personalizing their ring tones and building play lists – pretty much expect products to be tailored to suit their needs.

The article describes designing online as highly interactive,  something consumers enjoy because it adds a level of excitement that not only makes the best bed, it makes buying it more fun.