Your Dreams May Vary

Share


Bryna Turner
“My newest play, Bull in a China Shop, is a queer history play inspired by the real-life letters between Mary Woolley and Jeannette Marks spanning from 1899 to 1937. I wrote the majority of it in the twenty-four hours immediately following the dissolution of a five-year relationship. I sat down with a friend and swore that I would never write again—and then I suddenly wrote this play about growing older, idealism, identity, ambition, yearning, love, revolution, reform, shifting politics, and time passing so quickly we hardly notice we’re not the people we used to be.”
Bryna Turner

Bryna Turner grew up in Fort Bragg watching her dad, mom, and three siblings follow their various, varied, surprising dreams. She followed hers down equally divergent paths to find success as the twenty-seven-year-old author of a lauded New York play, Bull In A China Shop, heading for Chicago in May, and playing in Mendocino this summer. Lincoln Center of the Arts awarded the coveted Emerging Artists Award for 2018 to Bryna, one of only eleven artists in the country to earn the honor.

When my dad was growing up, he thought he wanted to be a lawyer like his father. And yet, he was always thinking up and executing business plans. He ran a paper route so well he quickly began subcontracting neighborhood kids to work for him. He started a backyard circus that cost a nickel for entrance, and then ran the grill himself, making a killing selling hotdogs. He was a young inventor too—he made a small device to electrocute his brothers who had their own weapons of choice—Andy’s throwing knives and Scott’s blow dart. By the time he was studying political science at Stanford University, he had no plans to go into business. But when he walked into a summer job at a waterbed store only to have the owner call him from Mexico offering to sell him the business at cost, Dave Turner knew he had to seize the opportunity.

The Latex Mattress Invention

Almost forty years later, my dad has taken the business through many iterations. It has transitioned from a waterbed store, to a wholesale mattress delivery operation, to what it is today: a business making high-end customizable latex mattresses. But no transition was as dramatic as the decision to move from the Bay Area to Fort Bragg, California. As the youngest of Dave and Anne Turner’s four children, I’ve often wondered: why in the world did they do it?

“We wanted to raise our children in a community,” Dave says. “Katie and Dewey were about to enter middle school, and we didn’t want them going to schools with metal detectors,” Anne says. The truth is: my dad was born in Fort Bragg, CA and he wanted his kids to have access to the same kind of small town childhood he enjoyed. And once back in Fort Bragg, my dad returned to one of his own childhood hobbies: inventing. Within a few years, he’d developed a patent for a hospital bed. Eager to get the idea out into the world, but reluctant to leave his family for long periods of time peddling the product on the road, he turned to a brand new technology in 1995: the internet.

“I thought I’d be able to get the attention of hospitals online, but instead, I got people from all over the world looking for a good mattress”—and so my dad got to work developing a mattressWoodshop Rocky... one of the Top Menperfect for individuals. Today, the Flobed is one of the most customizable mattresses on the market. And it’s all made here in Fort Bragg, California, making it one of the only local manufacturers left on the coast.

My dad’s business ethos is surprisingly simple: “everyone is built differently; your mattress should be too.” But his attention to difference, his insistence on listening to what each person needs and not trying to solve individual problems with a one-size-fits-all solution—that’s the key to his and my mother’s parenting too. Or, at least, it’s the only answer I can come with to explain how different each of us four kids have turned out to be.

Take my sister, Katie Turner-Carr, for example. Like our father, her entrepreneur spirit started young—with lemonade stands, and a keen sense of business. But it was our mother’s footsteps she thought she’d follow in.

Anne Turner graduated with a degree in fine art from Saint Mary’s College of Notre Dame. Her life plan was simple: “I was going to be a painter who lived alone. And drank a lot.” Instead, shortly out of college, she met my father. She already had a boyfriend; he asked to be her friend. Three weeks later, he proposed. “I just have to break up with my boyfriend,” she said. Thirty-eight years of marriage and four kids later, my mom has cycled through a few art forms. She worked with acrylic paints—until she had my brother, Dewey, who bit through the paint tubes. So she switched to weaving—until she had my brother, Patrick, who took a scissors to her loom. She had taken her first quilting class while pregnant with me, and so when we moved to Fort Bragg, California, she was thrilled to find the local quilting group. Now she’s been a quilter for twenty-seven. She was the featured artist at the local quilt show in 2013, and has taken home dozens of ribbons through the years. People’s Choice is her favorite category.

My sister is also an artist. She studied studio art at UC Santa Cruz, focusing on painting. Her paintings are large and abstract, filled with beautiful colors and geometric shapes. After college, Katie got a job at Santa Cruz Sock Shop and Shoe Company, where she quickly became one of the star employees. By twenty-five, she had already managed two sock stores, and had idea for her future: she would open her own sock store back in FortKatie Turner-Carr with Marshall and kidsBragg, California. My father was skeptical. Would a community as small as ours sustain such a business? He imagined the majority of her business would be tourists. She imagined the opposite: locals. “Everyone needs socks,” she said. Why Fort Bragg? Her reasoning wasn’t too different from my parents, back in 1992—she wanted start both her business and her family in a community. So in 2006, my sister returned home to start the next chapter of her life. Her first store was twelve by fourteen feet carved out of the front of the Flobeds building on Redwood Avenue. Because the store was so off the beaten path, all of her customers were locals—and the business flourished. By 2008, she was able to move to Laurel Street, right n the middle of downtown, where she remains today. And by 2009, she and her husband, Marshall Carr, had started their family.

And her art? My mom thinks Katie has merged the two passions: “It’s a study in color, just walking into that store.” Plus, she’s busy working on two other masterpieces at the moment: her daughters, Rowan and Zoey, ages 8 and 6.

Our brother Dewey Turner never expected to be running the family business—partly because working for our father isn’t easy. For reference, I was only employed at Flobeds for a month before I was fired for insubordination. Our brother Packie lasted only one summer. And Katie was never foolish enough to take the job. Dewey, however, worked his way up from shipping, to sales, to general manager. If you have a question about the daily operation of Flobeds, you will be directed to Dewey. He knows every moving piece in the complicated business, and keeps things running smoothly. But before he was our father’s right hand and a family man in his own right—he and his wife Jamie have two wonderful daughters who he is quick to describe as the light of his life—Dewey at the ball he was a rebellious high school basketball star who couldn’t wait to get out of town.

Dewey’s passion for basketball was so extreme, and his three point average so high, that he was once targeted for a nasty technical foul that scratched his cornea. He left the court bleeding from the eye, and my mother drove him to the eye doctor. He only had one question for the doctor: “Can I finish the game?” And he did—wearing an eye patch. His passion for the game is contagious—as an assistant coach to the varsity team, he keeps the players enthusiastic about what they’rePackie and Dewey doing. But the first fire he lit was closer to home: our brother, Packie.

Packie recalls getting obsessed with basketball right whenPackie played night and day Dewey made the Varsity team. At the age of nine, he started studying Dewey’s games. He practiced dribbling one hundred times with each hand, daily. He and Dewey convinced my dad to lay down cement in part of the backyard, making a half court for them to practice. Packie was outside nearly every day, practicing his three point shot. By high school, he was a two-time league MVP. He went to college on an athletic scholarship, and was on a team all four years.

So, we were all surprised when, after college, he announced he wanted to join the bed business. He had developed a mattress topper in one of his business classes, and he had a business model that looked pretty good. He knew the industry, and knew he could use a few of my father’s suppliers. He and his wife, Bianca, moved back to Fort Bragg to start their company, Bed Bandits. But to support them while the business was starting, Packie also continued his constant side business: training kids in basketball.

It was this side business that eventually changed Packie’s life. One of the kids he trained in the Bay Area went away to a basketball camp—and his skills blew away the other trainers. The next thing Packie knew, he was being headhunted by the camp. But he wouldn’t be won so easily: “They wanted me to sign a non-disclosure, non-compete contract, and I said, look: you didn’t invent the game of basketball. I won’t sign that.” Meanwhile, he continued trying to make his mattress topper business take off. That is, until he got the next call: to help train Steph Curry.

Packie and Bianca with Steph and Festus Now, Packie is a full-time professional basketball skills trainer. His clients range from five year-olds to NBA starters. He just opened up his own gym in the bay area, where he and his wife live now, and he sometimes travels with a few of his top clients. He’s had to leave the mattress business to the professionals—Flobeds absorbed the topper business.

As for me, I might seem like the family outlier. I’m the only one of the four kids who hasn’t yet moved home and attempted to run a business. In fact, after practically growing up inside the family business, I was very determined never to go into business for myself. So, I studied the exact opposite: theatre. There’s nothing less profitable in the world than theatre, which almost always runs at a loss. And, because of how time-consuming it is, you’re almost always losing money while you’re doing it. Plus, it’s horribly temporary. You’re basically making a product that costs more than most people are willing to spend, only reaches a very limited group of people, and then disappears. It’s the world’s worst business plan—and one of the world’s oldest art forms.

I didn’t think I’d become a playwright. I thought maybe I’d be an actor. Then I realized that was a lifetime of waiting for someone else to say yes to you. So, I thought maybe I’d be a director. Then I realized I wasn’t very interested in where everyone was standing. I even tried my hand at sound design, listening to the same two seconds of material hundreds of times before I finally gave in to the inevitable: I’m a writer. I’ve always been writing, privately, while acting publically. Finally, I put the two together and discovered—I was horrible at it. Not good at all. But I really wanted to learn.

After graduating from college, I moved to New York City, where I lived in strangers’ homes as a dog-sitter for two months before I found my own apartment and job. I wrote on my lunch breaks, and between phone calls at work. I wrote sort of desperately those first few months. Eventually I applied to graduate school, and started at Rutgers University in New Jersey—which I commuted to from Brooklyn, spending two hours on the train each way three days a week. I kept my part-time job in the city, and took on another part-time job as a TA.

When I graduated from Rutgers, I had hoped to be in a significantly better place than I had been when I enrolled. Instead, I was literally in the same place: same studio apartment, same underemployment. And then, within that same month, I got a row of rejection letters from various institutions I had applied to, and went through a horribly messy breakup. I sat down with a friend and swore that I would never write again, “At least no more comedies. And I’m never going to write about love again.” My friend nodded. Then he asked me to remind him of that one story I was so obsessed with. By the end of the day, I had the first draft of Bull in a China Shop.

Six months later, I was walking down the street with another friend when I got a phone call. It was the artistic director of LCT3, the emerging artist wing of Lincoln Center. He said, “I want to produce your play, what do you think about that?” I said, “I think you’re crazy.” After the play’s success, my mother called me, laughing. “You’re a business now,” she said.

For years, my dad has been signing off his Flobeds emails with a joke advisory statement about his product: “your dreams may vary.” But it’s come to mean a lot more than that to us. Your dreams may vary—not only from each other’s but also over time. “Sometimes the dream changes,” my mother says looking back over the last nearly forty years she’s spent with my father, looking at the life they’ve managed to build together by adapting, changing. Where you are, what you’re doing, what the goals are—it can all change. At Flobeds, they have a warrantee called the Goldilocks Guarantee: “Life happens; people change. Your mattress can change with you.” Paying attention, making the right changes for yourself, your family, and your future—that’s what we’re all about in business and in life.

It’s the adaptability instinct that my dad brought to city council when he joined in 2002, right as the local lumber mill, the city’s largest employer, was shutting its doors. He ran with the slogan: “Focus on the Future,” and was already imagining a time whenMayor Dave Turner at completed Trestlethe trestle over Pudding Creek would be useable again, when the coast along the mill site would be cleaned and opened for public use, and when we might even have our own local marine science center. After 15 years on council, those dreams have all become realities. Each time I come home, I walk the newly opened South Coast trail, remembering how difficult the process was, how far-fetched it seemed at times. And as the path turns and leads to the Noyo Center, my dad always speeds up, taking me to the container that houses the blue whale bones, excitedly talking about the day they’ll be displayed for all to see. All these years later, and he’s still chasing the whale on the horizon—just like all of us.

But remember: your dreams may vary.

Anne's Tree of Life
Anne Turner’s “Tree of Life” Quilt

All About Latex Mattresses and A Good Night’s Sleep

Share

We all need our sleep:  beauty, brains, energy or just for rest and recuperation.

You may have heard of the six sleep admonitions to getting a good night’s sleep:

  1. Keep to a schedule, even on weekends.
  2. Maintain a bedtime pattern.
  3. Get exercise everyday, but not just before bed.
  4. Don’t eat or drink alcohol or caffeine before bedtime.
  5. Keep your bedroom environment conducive to sleep: cool, dark and quiet.
  6. Give your body (spine, lumbar, shoulders and hips) the support it requires with a proper mattress.

If you can take care of items 1 – 5, we can help you get a mattress that, as Goldilocks said, is Just Right.

To design a mattress that gives you spinal alignment as well as relief for your pressure points, just take a momement to tell us about your six sleep demographics:

Go Ahead, Make My Bed
Click here and we will design your sleep system

 

  1. How old are you?
  2. What is your height?
  3. What is your weight?
  4. Are you male or female?
  5. Do you predominantly sleep on your back, stomach or side?
  6. Do you generally like your mattress softer or firmer.

We make every mattress out of Talalay Latex surrounded by Organic EuroKnit Cotton quilted to Organic Wool.  Each side is designed for each sleeper.  Life

Click to see our 20 yearGoldilocks Guarantee
Click to see our 20 year Goldilocks Guarantee

is too short to compromise on proper support in your mattress.  We will build your mattress to your sleep demographics.  And every FloBed is adjustable.  With our Goldilocks Guarantee you can make it softer or firmer for the 20 year life of the mattress.

Because we manufacture every FloBed latex mattress and ship it directly to you, we can afford to put in the very best materials and provide you with unparalleled customer service.    All at a price that is less than you will find in the traditional distribution cycle because you are only paying for the materials and the 10 person company that makes your FloBed.  You are not paying for storefronts, wholesale and retail sales force, extra transport and all the usual cost of doing business.  And a money back guarantee as well as a Goldilocks Guarantee allowing you to order new firmness cores at a steep discount for 20 years.

Not losing sight…

Share

DaveDeskWord

Back in the 1996 we had a crazy dream: allow customers to design a quality mattress online that would meet their sleeping needs… not just a good compromise, but a mattress each sleeper could choose the right mattress configuration for their body.  Five years later Temma Ehrenfeld, of Newsweek, coined “Goldilocks Was Right” newsweek-189after purchasing a FloBed and then writing about it…
and we’ve been helping folks make their bed “Just Right” ever since.

The one thing we have never lost sight of is treating our customers like we would want to be treated. That adds up to: 1) making our mattresses out of the best materials we can find — Talalay latex of just the right firmness combinations cut precisely to fit together in a single unit of individualized comfort and 2) unparalleled customer service.

…More –>FloBeds Blog

Often imitated, never duplicated.

Share

Back in the 90s, we were shipping common carrier. We worked hard to make it possible to ship our latex mattress and quality foundation via UPS by 1998. And we never lost sight of the importance of having the right support for each person. We knew that people of different age, weight, height and sleeping positions deserve a mattress that is built for them.

It is fun to see all the mattress companies popping up on the Internet, making “bed-in-a-box” ubiquitous. But as they say: As they say: “Often imitated, never duplicated.”

The “Boxing” is just one part… Many of these ghostly wanna-be’s promote “one firmness fits all”. Crazy, but at last count there were over 60 of these companies… usually offering a couple of inches of latex or memory foam on top of inexpensive polyurethane foam. Glad you found us in the increasing noisy Internet mattress market. We know we have to make each side right. We believe you deserve a mattress made with more than one or two inches of latex (ours, of course, is 100% latex. Top-to-Bottom, Side-to-Side). And of course you deserve a company famous for its unparalleled customer service. Maybe age does matter.
In Beds for 28 years, on the web since 1996

The original
The original bed in box… and qualilty too!

Another 5 Star Review: Creating Balance

Share

Healthy and Beautiful Cover

Dear Dave,

I have been waiting to write to you about the bed I bought back in October 2015. I wanted to make sure it wasn’t a fluke. First, Dewey was great walking me through and helping me pick the layers to best suit my sleeping needs. Second, being a single woman I was amazed at the ease of getting the bed delivered to my front door, me getting the sections upstairs, and assembling it in the bedroom. Third, and most incredible–I am so comfortable! I sleep soundly all night! I am in love with my FloBed! It has exceeded my expectations, my back no longer hurts or aches. I am so happy and grateful.

Thank you,

Margy

Five Easy Steps to a Better Nights Sleep

Share

The frame Todd built demonstrating his fine craftmanship

Buying a mattress does not have to be difficult. Don’t waste your time wandering around a mattress store listening to a pushy salesman. We have boiled it down to five easy steps that can be accomplished from the comfort of your own home:

  1. Go to flobeds.com
  2. Select a mattress
  3. Use the firmness advisor to personalize you mattress
  4. Add a foundation if you are looking for a new one or if your current one is over 7 years old
  5. Proceed to checkout and get ready to receive an amazing night’s sleep

Yes it is as easy as that! If you need any extra support our talented staff of firmness advisors are here to help you.

Moving Your Mattress

Share

You don’t have to dread moving your mattress any longer! FloBeds are made up of multiple parts so you can move your mattress piece by piece.

Here are the instructions for shrinking latex cores:

  1. Fold the core in thirds and place in larger plastic bag.
  2. Use vacuum to shrink it down to small bag size.
  3. Slide it into smaller bag.

Screenshot (491)

Calling Paul

Share

summer deals!

Have you noticed someone new answering the phone at FloBeds? That is the one and only Paul. He started a few months ago and has become an important part of our team. We interviewed Paul so you can get to know him better:

Q: What do you like about working at FloBeds?

A: I love the atmosphere! When I first started working here I repeatedly asked myself, “What are you doing here pal? You are not a salesman. You hate talking people into anything!” But I soon realized the awesome family aka management, puts no pressure into selling beds. The product is so good it sells itself! All I do is provide service and information, I love it. The office is completely open with all the desks facing each other, whenever I have a question or when someone needs anything we just vocally launch it across the room and answers come flying back. On a typical day we get to hang out and share thoughts about basketball and other tough guy things, while working of course ^_^, oh and there is always nice upbeat music playing.

Q: What is your ideal FloBed model and firmness setup?

A: I am currently sleeping on an Eastern King Deluxe placed on the Euro Slat Foundation, with the cores setup as medium over firm on top of extra firm. I literally dream about this bed while sleeping on it. I am juggling three jobs and the feeling I get when I come home and melt into this mattress is indescribable. <—- did not mean to sound like an ad.. its just awesome!

Q: Do you prefer Natural or Blended Latex?

A: I tried but I really can’t tell the difference. My bed at home is blended latex and I have taken quite a few quality control office naps on our 100% natural version. I have come to the conclusion that more office naps will be required for final judgement.

Q: What do you like about speaking with FloBeds’ customers?

A: I like taking care of people, and I love that everyone who calls in is calling for the same exact reason; they are looking for that good melt into your mattress sleep, and I have been given the tools to help them make it happen. BRING IT ON FRIENDS!!!

 

FloBeds Are Easy to Set up for Any Age

Share

We talk to many people every day about how easy it is to set up our mattresses. Here is a great example of how easy it is for customers:

“You were right a 71 year old woman can set up one of your beds and it was fun. This is a wonderful sleeping unit.” -Donna E.

If Donna can do it so can you! If you need some direction just take a look at the video instructions below.

The Importance of a Solid Foundation

Share

A sagging mattress can be frustrating and painful. One of the first thing you should check is your box spring. Having a quality box spring under 7 years old is critical. If you are feeling like your mattress is sagging, take it off the box spring and put it to the side. You will then be able to take a look at the box spring and see if it is warped and causing the mattress to sag.

Make sure your box spring or foundation is good quality. Our Pine Foundation was engineered to be put together with 8 wing-nuts, this strong foundation is constructed of solid wood sides and 3-1/2″ pine slats to provide a firm surface with air circulation for your mattress. True level surface for lasting performance and support.

Pine Slat Foundation
Pine Slat Foundation

Another great option is the European Slat Foundation. This is the global standard for mattress support. Contouring bent beech slats provide both give and rotation, constantly responding to the shifting planes of your body, keeping your spine straight. The choice of 200 million people worldwide.

Euro Slat Foundation
Euro Slat Foundation

Don’t spend another night tossing and turning because of your foundation. Take the time to investigate what is going wrong.