Your Dreams May Vary

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Bryna Turner
“My newest play, Bull in a China Shop, is a queer history play inspired by the real-life letters between Mary Woolley and Jeannette Marks spanning from 1899 to 1937. I wrote the majority of it in the twenty-four hours immediately following the dissolution of a five-year relationship. I sat down with a friend and swore that I would never write again—and then I suddenly wrote this play about growing older, idealism, identity, ambition, yearning, love, revolution, reform, shifting politics, and time passing so quickly we hardly notice we’re not the people we used to be.”
Bryna Turner

Bryna Turner grew up in Fort Bragg watching her dad, mom, and three siblings follow their various, varied, surprising dreams. She followed hers down equally divergent paths to find success as the twenty-seven-year-old author of a lauded New York play, Bull In A China Shop, heading for Chicago in May, and playing in Mendocino this summer. Lincoln Center of the Arts awarded the coveted Emerging Artists Award for 2018 to Bryna, one of only eleven artists in the country to earn the honor.

When my dad was growing up, he thought he wanted to be a lawyer like his father. And yet, he was always thinking up and executing business plans. He ran a paper route so well he quickly began subcontracting neighborhood kids to work for him. He started a backyard circus that cost a nickel for entrance, and then ran the grill himself, making a killing selling hotdogs. He was a young inventor too—he made a small device to electrocute his brothers who had their own weapons of choice—Andy’s throwing knives and Scott’s blow dart. By the time he was studying political science at Stanford University, he had no plans to go into business. But when he walked into a summer job at a waterbed store only to have the owner call him from Mexico offering to sell him the business at cost, Dave Turner knew he had to seize the opportunity.

The Latex Mattress Invention

Almost forty years later, my dad has taken the business through many iterations. It has transitioned from a waterbed store, to a wholesale mattress delivery operation, to what it is today: a business making high-end customizable latex mattresses. But no transition was as dramatic as the decision to move from the Bay Area to Fort Bragg, California. As the youngest of Dave and Anne Turner’s four children, I’ve often wondered: why in the world did they do it?

“We wanted to raise our children in a community,” Dave says. “Katie and Dewey were about to enter middle school, and we didn’t want them going to schools with metal detectors,” Anne says. The truth is: my dad was born in Fort Bragg, CA and he wanted his kids to have access to the same kind of small town childhood he enjoyed. And once back in Fort Bragg, my dad returned to one of his own childhood hobbies: inventing. Within a few years, he’d developed a patent for a hospital bed. Eager to get the idea out into the world, but reluctant to leave his family for long periods of time peddling the product on the road, he turned to a brand new technology in 1995: the internet.

“I thought I’d be able to get the attention of hospitals online, but instead, I got people from all over the world looking for a good mattress”—and so my dad got to work developing a mattressWoodshop Rocky... one of the Top Menperfect for individuals. Today, the Flobed is one of the most customizable mattresses on the market. And it’s all made here in Fort Bragg, California, making it one of the only local manufacturers left on the coast.

My dad’s business ethos is surprisingly simple: “everyone is built differently; your mattress should be too.” But his attention to difference, his insistence on listening to what each person needs and not trying to solve individual problems with a one-size-fits-all solution—that’s the key to his and my mother’s parenting too. Or, at least, it’s the only answer I can come with to explain how different each of us four kids have turned out to be.

Take my sister, Katie Turner-Carr, for example. Like our father, her entrepreneur spirit started young—with lemonade stands, and a keen sense of business. But it was our mother’s footsteps she thought she’d follow in.

Anne Turner graduated with a degree in fine art from Saint Mary’s College of Notre Dame. Her life plan was simple: “I was going to be a painter who lived alone. And drank a lot.” Instead, shortly out of college, she met my father. She already had a boyfriend; he asked to be her friend. Three weeks later, he proposed. “I just have to break up with my boyfriend,” she said. Thirty-eight years of marriage and four kids later, my mom has cycled through a few art forms. She worked with acrylic paints—until she had my brother, Dewey, who bit through the paint tubes. So she switched to weaving—until she had my brother, Patrick, who took a scissors to her loom. She had taken her first quilting class while pregnant with me, and so when we moved to Fort Bragg, California, she was thrilled to find the local quilting group. Now she’s been a quilter for twenty-seven. She was the featured artist at the local quilt show in 2013, and has taken home dozens of ribbons through the years. People’s Choice is her favorite category.

My sister is also an artist. She studied studio art at UC Santa Cruz, focusing on painting. Her paintings are large and abstract, filled with beautiful colors and geometric shapes. After college, Katie got a job at Santa Cruz Sock Shop and Shoe Company, where she quickly became one of the star employees. By twenty-five, she had already managed two sock stores, and had idea for her future: she would open her own sock store back in FortKatie Turner-Carr with Marshall and kidsBragg, California. My father was skeptical. Would a community as small as ours sustain such a business? He imagined the majority of her business would be tourists. She imagined the opposite: locals. “Everyone needs socks,” she said. Why Fort Bragg? Her reasoning wasn’t too different from my parents, back in 1992—she wanted start both her business and her family in a community. So in 2006, my sister returned home to start the next chapter of her life. Her first store was twelve by fourteen feet carved out of the front of the Flobeds building on Redwood Avenue. Because the store was so off the beaten path, all of her customers were locals—and the business flourished. By 2008, she was able to move to Laurel Street, right n the middle of downtown, where she remains today. And by 2009, she and her husband, Marshall Carr, had started their family.

And her art? My mom thinks Katie has merged the two passions: “It’s a study in color, just walking into that store.” Plus, she’s busy working on two other masterpieces at the moment: her daughters, Rowan and Zoey, ages 8 and 6.

Our brother Dewey Turner never expected to be running the family business—partly because working for our father isn’t easy. For reference, I was only employed at Flobeds for a month before I was fired for insubordination. Our brother Packie lasted only one summer. And Katie was never foolish enough to take the job. Dewey, however, worked his way up from shipping, to sales, to general manager. If you have a question about the daily operation of Flobeds, you will be directed to Dewey. He knows every moving piece in the complicated business, and keeps things running smoothly. But before he was our father’s right hand and a family man in his own right—he and his wife Jamie have two wonderful daughters who he is quick to describe as the light of his life—Dewey at the ball he was a rebellious high school basketball star who couldn’t wait to get out of town.

Dewey’s passion for basketball was so extreme, and his three point average so high, that he was once targeted for a nasty technical foul that scratched his cornea. He left the court bleeding from the eye, and my mother drove him to the eye doctor. He only had one question for the doctor: “Can I finish the game?” And he did—wearing an eye patch. His passion for the game is contagious—as an assistant coach to the varsity team, he keeps the players enthusiastic about what they’rePackie and Dewey doing. But the first fire he lit was closer to home: our brother, Packie.

Packie recalls getting obsessed with basketball right whenPackie played night and day Dewey made the Varsity team. At the age of nine, he started studying Dewey’s games. He practiced dribbling one hundred times with each hand, daily. He and Dewey convinced my dad to lay down cement in part of the backyard, making a half court for them to practice. Packie was outside nearly every day, practicing his three point shot. By high school, he was a two-time league MVP. He went to college on an athletic scholarship, and was on a team all four years.

So, we were all surprised when, after college, he announced he wanted to join the bed business. He had developed a mattress topper in one of his business classes, and he had a business model that looked pretty good. He knew the industry, and knew he could use a few of my father’s suppliers. He and his wife, Bianca, moved back to Fort Bragg to start their company, Bed Bandits. But to support them while the business was starting, Packie also continued his constant side business: training kids in basketball.

It was this side business that eventually changed Packie’s life. One of the kids he trained in the Bay Area went away to a basketball camp—and his skills blew away the other trainers. The next thing Packie knew, he was being headhunted by the camp. But he wouldn’t be won so easily: “They wanted me to sign a non-disclosure, non-compete contract, and I said, look: you didn’t invent the game of basketball. I won’t sign that.” Meanwhile, he continued trying to make his mattress topper business take off. That is, until he got the next call: to help train Steph Curry.

Packie and Bianca with Steph and Festus Now, Packie is a full-time professional basketball skills trainer. His clients range from five year-olds to NBA starters. He just opened up his own gym in the bay area, where he and his wife live now, and he sometimes travels with a few of his top clients. He’s had to leave the mattress business to the professionals—Flobeds absorbed the topper business.

As for me, I might seem like the family outlier. I’m the only one of the four kids who hasn’t yet moved home and attempted to run a business. In fact, after practically growing up inside the family business, I was very determined never to go into business for myself. So, I studied the exact opposite: theatre. There’s nothing less profitable in the world than theatre, which almost always runs at a loss. And, because of how time-consuming it is, you’re almost always losing money while you’re doing it. Plus, it’s horribly temporary. You’re basically making a product that costs more than most people are willing to spend, only reaches a very limited group of people, and then disappears. It’s the world’s worst business plan—and one of the world’s oldest art forms.

I didn’t think I’d become a playwright. I thought maybe I’d be an actor. Then I realized that was a lifetime of waiting for someone else to say yes to you. So, I thought maybe I’d be a director. Then I realized I wasn’t very interested in where everyone was standing. I even tried my hand at sound design, listening to the same two seconds of material hundreds of times before I finally gave in to the inevitable: I’m a writer. I’ve always been writing, privately, while acting publically. Finally, I put the two together and discovered—I was horrible at it. Not good at all. But I really wanted to learn.

After graduating from college, I moved to New York City, where I lived in strangers’ homes as a dog-sitter for two months before I found my own apartment and job. I wrote on my lunch breaks, and between phone calls at work. I wrote sort of desperately those first few months. Eventually I applied to graduate school, and started at Rutgers University in New Jersey—which I commuted to from Brooklyn, spending two hours on the train each way three days a week. I kept my part-time job in the city, and took on another part-time job as a TA.

When I graduated from Rutgers, I had hoped to be in a significantly better place than I had been when I enrolled. Instead, I was literally in the same place: same studio apartment, same underemployment. And then, within that same month, I got a row of rejection letters from various institutions I had applied to, and went through a horribly messy breakup. I sat down with a friend and swore that I would never write again, “At least no more comedies. And I’m never going to write about love again.” My friend nodded. Then he asked me to remind him of that one story I was so obsessed with. By the end of the day, I had the first draft of Bull in a China Shop.

Six months later, I was walking down the street with another friend when I got a phone call. It was the artistic director of LCT3, the emerging artist wing of Lincoln Center. He said, “I want to produce your play, what do you think about that?” I said, “I think you’re crazy.” After the play’s success, my mother called me, laughing. “You’re a business now,” she said.

For years, my dad has been signing off his Flobeds emails with a joke advisory statement about his product: “your dreams may vary.” But it’s come to mean a lot more than that to us. Your dreams may vary—not only from each other’s but also over time. “Sometimes the dream changes,” my mother says looking back over the last nearly forty years she’s spent with my father, looking at the life they’ve managed to build together by adapting, changing. Where you are, what you’re doing, what the goals are—it can all change. At Flobeds, they have a warrantee called the Goldilocks Guarantee: “Life happens; people change. Your mattress can change with you.” Paying attention, making the right changes for yourself, your family, and your future—that’s what we’re all about in business and in life.

It’s the adaptability instinct that my dad brought to city council when he joined in 2002, right as the local lumber mill, the city’s largest employer, was shutting its doors. He ran with the slogan: “Focus on the Future,” and was already imagining a time whenMayor Dave Turner at completed Trestlethe trestle over Pudding Creek would be useable again, when the coast along the mill site would be cleaned and opened for public use, and when we might even have our own local marine science center. After 15 years on council, those dreams have all become realities. Each time I come home, I walk the newly opened South Coast trail, remembering how difficult the process was, how far-fetched it seemed at times. And as the path turns and leads to the Noyo Center, my dad always speeds up, taking me to the container that houses the blue whale bones, excitedly talking about the day they’ll be displayed for all to see. All these years later, and he’s still chasing the whale on the horizon—just like all of us.

But remember: your dreams may vary.

Anne's Tree of Life
Anne Turner’s “Tree of Life” Quilt

FloBeds is a Certified B Corporation!

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a_bcorp_logo_posWe are excited to announce that FloBeds became a Certified B Corporation® on the Autumnal Equinox, September 22, 2106. B Corps are a new way of identifying companies that use the power of business to solve social and environmental problems.

Today, there are over 1,800 Certified B Corps around the globe, including Warby Parker, Patagonia and Ben and Jerry’s. In our little Northern Californian community of Fort Bragg we have Thanksgiving Coffee (the morning engine at FloBeds:), Harvest Market (feeds most of us), The Color Mill and North Coast Brewing (I don’t need to tell you what they do for us… except I should point out that they make an awesome Steller IPA and contribute a portion of Steller sales to help support our local Noyo Center for Marine Science, of which I sit on the board).

Here are some of the things that helped us qualify for certification:

bthechangeOrganic Cotton
Organic Wool
Natural Latex
FSC Pine
Cradle to Cradle Gold Certified Latex

 

Customer Review Episode 3

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In the final episode of our mini-series, Lea Laase describes her experience working with the FloBeds staff. Lea found that her husband’s side of the mattress was perfect but her side needed some adjustments. So she called the FloBeds team and was told over the phone what changes she could make to start sleeping comfortably. The great thing about purchasing a FloBed is we are only one call away. Our team is here to support you in your quest for a better night’s sleep.

https://youtu.be/hDmbt5jxYEk

 

How to Purchase a FloBed Online

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Here are the 10 easy steps you take to purchase a FloBed Online:

1. Visit FloBeds.com
2. Decide if you would like the Organic Mattress- Natural Latex or Original Latex Mattress
3. Choose between the Select, Deluxe, or vZone model
4. Select “Help Me Choose Firmness” to received personalized firmness suggestions
5. Fill out the Mattress and Firmness Selector with your information
6. Once that is complete you can read about the mattress and firmness recommendations
7. If you are happy with the recommended firmness select “Apply Recommended Firmness” and continue
8. Pick a foundation and legs
9. Proceed to checkout
10. Celebrate! It will only be a few days until you are sleeping soundly on your new FloBed.

If you have any questions during this process please give us a call at 800-356-2337. One of our Firmness Advisors would be happy to walk you through this process.

flobed01

 

 

Sweet Dreams Are Yours at The Albion Schoolhouse

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ASH
Photo Credit: Albion Schoolhouse

Last year we had the pleasure of working with the Albion Schoolhouse. This beautiful vacation rental on the coast of Northern California has multiple FloBeds.

Albion Schoolhouse
Photo Credit: Albion Schoolhouse

“Enjoy fresh air, the comforts of a fine hotel; a stage with live mics; a bounty of totally excellent board games; yoga mats; secret gardens; a big tv screen and a fully stocked kick-ass chef’s kitchen. Constructed in 1924, this grammar school served the town’s schoolchildren and community until 1995 when it was purchased by William Bottrell who spent 20 years lovingly restoring and renovating it.”

If you are looking for a getaway where you can get some peace, quiet and good sleep, look no further! It is always hard to go on vacation and leave the comfort of your FloBed Latex Mattress. A very important part of vacation is having the chance to catch up on your sleep. However, we all know what a gamble it can be when you go to a hotel and have to hope that the mattress is comfortable. Head on over The Albion Schoolhouse and you can rest assured that you will be able to catch some Z’s on a FloBed.

Customer Review Episode 2

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Our last blog post introduced one of our valued customers, Lea Laase. Lea purchased her FloBed over a year ago. In this second episode, she explains the research she went through to find the right type of mattress for her and her husband. In addition, Lea elaborates on the features of the FloBed Mattresses that really sold her. We hope that this customer story can help you in your search for a new mattress. Next week will be the final episode of Lea’s Customer Review Mini Series.

https://youtu.be/cgYLl-DWkfI

Customer Review Episode 1

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Finding a new mattress can be an arduous task. We all know the drill- you enter a mattress store, work with a pushy salesman and leave with a mattress you don’t want.

Here at FloBeds we like to do things a little differently. We educate customers about our latex mattresses, find the one that fits them best, guarantee a 100-night test rest and work with them to make any changes they may need.

Over the next few weeks, we will release videos about one customer’s experience with FloBeds. Many customers call into our shop or stop by and have similar stories to the one Lea Laase’s is sharing in the video below:

4 Sleep Tips for Success

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Screenshot (473)

Here are some pointers on how the right bedroom setup can help you sleep better. Check these tips off your list and your will be on your way to dreamland in no time.

  1. A custom mattress: Many people sleep on mattresses that are too firm or too soft. FloBeds can be customized, so your mattress can fit your body and sleeping habits just right. Our latex mattresses are extremely supportive and the layers in the mattresses can be switched around to achieve different firmnesses.
  2. The right height frame: Make sure it isn’t too difficult to get in and out of bed because of your bed frame height. Even the rules of Funghi suggest you pay attention to the height of your frame. FloBeds offers various height legs so you can find the best one that fit your needs.
  3. The right sleep temperature: Research shows that your bedroom should be between 60-67 degrees Fahrenheit. Invest in a smart thermostat to make sure your room is the right temperature.
  4. The right humidity: “Extreme weather conditions impact our mood, our health, and can even our sleep. When the air has a high humidity concentration, we feel hot and sweaty – which means uncomfortable sleep. When the air is too dry, on the other end, our skin, eye and nasal passages dry out which is also uncomfortable.”-Huff Post According to the National Sleep Foundation your room should always be at 50% humidity.

The Big and Tall

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Big & Tall Performance Organic Mattresses
Our Organic Big & Tall Performance Latex Mattresses feature premium 100% Natural Talalay latex inside a luxurious organic euro knit cotton quilted to organic wool. Our multi-layer latex cores accommodate the firmness needs of each individual sleeper by allowing each of you to choose your own firmness combinations. The Big & Tall Performance Mattress adds an organic sateen encased wool over horsehair layer on top for the ultimate in sleeping cool.big and tall

Choose from three different options:

  1. Organic Natural Big & Tall Mattress– 13 inches of adjustable firmness to provide durable support while guaranteeing the comfort your body needs. The Big & Tall Mattress adds the sleep cool features of horsehair.
  2. Organic Natural Big & Tall Performance– this 16-inch zComfort features an extra 3 inches of latex the added sleep cool features of horsehair and coconut fiber.
  3. Organic Natural Big & Tall vZone– 16 inches of Top-to-Bottom, Side-to-Side and Head-to-Toe adjustable zoning for relief at hips and shoulders plus lumbar support.

Another 5 Star Review: Creating Balance

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Healthy and Beautiful Cover

Dear Dave,

I have been waiting to write to you about the bed I bought back in October 2015. I wanted to make sure it wasn’t a fluke. First, Dewey was great walking me through and helping me pick the layers to best suit my sleeping needs. Second, being a single woman I was amazed at the ease of getting the bed delivered to my front door, me getting the sections upstairs, and assembling it in the bedroom. Third, and most incredible–I am so comfortable! I sleep soundly all night! I am in love with my FloBed! It has exceeded my expectations, my back no longer hurts or aches. I am so happy and grateful.

Thank you,

Margy