Mattress Shopping Guide

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An Interview With Our Mattress Pro

Dewey Turner has worked at FloBeds for over 10 years selling original blended and all-natural latex mattresses. He has walked countless customers through the process of mattress shopping, so I interviewed Dewey to see if I could gather some mattress shopping information.

Things You Should Know When Mattress Shopping

If I am looking for a blended or all-natural latex mattress where should I start?

If you have decided you want to go with a latex mattress, I can say your on the right track! Whether you purchase a bed from us or anyone else, I would highly recommend all latex. Latex is more durable than anything used in the bedding industry, and here at FloBeds we can make sure you get the proper support needed for your body, without compromising comfort. I would determine if you want blended or natural, that will narrow down your field, and leads us right into the next question.  If your curious on what firmness level might be best for you, check out this page people use to customize the mattress of there dreams  every day!  https://www.flobeds.com/build-bed/

How do I know if I want a blended or an all-natural latex mattress?

I would first ask you, what kind of milk do you buy? If your answer was organic, likely your living that type of lifestyle.  We are a very honest company, and honestly, the difference between the blended talalay vs the 100% natural talalay are not found in performance, durability, of feel.  I say to customers every day, “as far as look, touch, feel, performance and warranty go, the two are the same.” It comes down to a personal preference, the blended is 30%natural and 70% synthetic, the synthetic components are Styrene butadiene rubber.  The natural is 100% natural. The biggest difference is, in 20 -30 years from now, if your latex mattress finds its way to a landfill, the natural will biodegrade on its own, while the blended will not.  You pay an additional $300 dollars for the chemical free sleeping environment.  And I can’t tell you one is better than the other, the choice is yours.

When determining which is right for you, keep in mind that the most recent Latex International testing demonstrates a modest 2.6% increase in natural latex softening, and a less than 1% increase in height loss of natural latex vs. blended over 10 years. 100% Natural Latex is the best choice for thise looking for a chemical free bed, although we have found that off gassing is not an issue with Blended Latex. We use Blended Talalay from Latex International in Connecticut and Natural Talalay from Radium in the Netherlands.

What is an ILD?

ILD stand for  Indentation Load Deflection and is a standard for measuring foam firmness. This is the universal scale in which the firmness of latex is labeled throughout the bedding industry. Below is a list of the ILD’s for each of our firmness levels, as well as a more scientific description of ILD.

Firmness ILD
Soft Blended 19 ILD
Soft Natural 22 ILD
Medium (Natural and Blended) 28 ILD
Firm (Natural and Blended) 32 ILD
Extra Firm (Natural and Blended) 36 ILD
Super Firm (Natural and Blended) 44 ILD

ILD is a firmness measurement that is a standard for measuring firmness. It is also called IFD, or  Indention Force Deflection. It is a measure of load bearing capacity or firmness. IFD is measured on the surface as 25% IFD. For example to deteermine 25% IFD, a four-inch thick latex sample is compressed to three-inch thickness. The number of pounds required to achieve compression is the 25% IFD value. The higher the IFD the firmer the surface feel.

What is the difference between Talalay and Dunlop?

For years we carried Natural Dunlop processed latex for our natural customers, because before the year 2005 Natural Talalay was not available.  During the years that we were carrying Natural Dunlop, we ran into many issues. We are selling a product 90% of the time to customers over the phone or off our website, we are selling sight unseen.  Often, a customer may be rather skeptical when the mattress they just ordered arrives in pieces.  During the installation our customers tend to look at each piece rather closely, touching, feeling, and even smelling the foam rubber going into the bed they plan to spend the next 20 years on. With the Dunlop Latex customers would notice that one firm Dunlop core felt different than the next, eye brows began to raise, and customers looked even closer and noticed that the firmness was not even consistent in the head and foot of one piece.  We are really micro tuning mattresses for folks here, and the inconsistency’s our customers found in the Dunlop processed latex made our job a bit more difficult.  The Talalay process just produces a more consistent, durable product, a product we are happy to stamp our name on.

For more information: on Talalay vs Dunlop, or latex in general check out this page on our website: https://www.flobeds.com/information/latex/about-latex-links.htm#TalalayVsDunlop

Why do you suggest a customized bed?

With a conventional mattress made by say, one of the major “S” brands, a very large couple may walk into a showroom and be told one mattress will be good for them. Lets say he weighs 300lbs, while she is 275lbs. Later that afternoon it would not be uncommon for that very same mattress to be sold to another couple weighing half as much.  What I’m getting at here is, people are built differently, their mattresses should be too. Here’s a link to more information on that topic: https://www.flobeds.com/information/latex/changeable-firmness.htm

What kind of warranty questions should I ask?

Most mattress company’s have warranties, often overstated, and over claimed. The question is will the company your thinking of going with stand behind there warranty?   Many will not, we will: http://www.bbb.org/greater-san-francisco/business-reviews/mattresses/flobeds-in-fort-bragg-ca-15241 and have been since the 70’s.

Shop Smart

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Buyinga mattress does not need to raise your blood pressure.

We think there are three important things a smart shopper should look for:

  • Personalized Comfort Levels
  • Ability to Change Comfort Levels
  • The Right to get Your Money Back

Add great quality and some of our famous customer service
and you have a Dream Machine!

no such thing…

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Who says “There’s no such thing as a…
Free Foundation Sale
but remember, it only counts under a great mattress!

And we guarantee you’ll love it… or your money back! I remember when Rocky first challenged sales to try and sell more beds with foundations then the wood shop could make.  That was one of our most successful events ever!  Since then, when spring and summer roll around, and folks are outside, not thinking about how they slept last night… we sometimes kick it up a notch and have a foundation sale.

And boy, when you see the quality of what Rocky and his team put out… you wonder how we can afford to do it.

Do You Have a Mattress Like The One In The Store?

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Q: We tried out the XYZ quilt top pure latex mattress at ABC Carpet and Home store and liked it very much, except for the price.  I’m wondering if you’re familiar enough with XYZ’s products to recommend whether it’s possible to create a similar feeling product from your own lineup.

A: The XYZ  7-Zone would be most comparable to one of our vZone mattress blended latex version or natural latex version.  Most manufactures are producing some sort of zoned mattress these days to relieve shoulder and hip pressure points or offer additional lumbar support. To match the feel of the XYZ exactly we would need the ILD’s of the latex used.

But rather than trying to match the feel of their 7-Zone, we’d rather build a bed that’s just right for the two of you.  While the XYZ may have felt great in the store, the chances of it being the perfect sleeping surface for both of you is slim. Based on your body weight, height and sleeping style, and that of your sleeping partner, we can recommend what we feel would be best for each of you.

Are You Comfortable?

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Make sure you feel cozy and secure, and most importantly, comfortable in your new bed.

Forget the old adage that a mattress has to be hard as a board to be good for you.  The only things a too-hard mattress will put to sleep are your shoulders and hips.

Call us at (800)356-2337, or use our on-line Firm Adviser to create the mattress of your dreams.

Frequently Asked Questions

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Q: I live in Geneseo, IL and was wondering where I can buy one of  your beds that is closer to where I live?

Dewey Answers:

Other than here in Fort Bragg on the Northern Coast of California, we sell all of our beds direct.  We offer a 90 night Test Rest money back guarantee so you can evaluate your FloBeds Mattress in the comfort and privacy of your home.  We feel this is better than trying one for 15 minutes in a showroom, where you really can’t know how your body will feel in the morning.
Goldilocks GuaranteeA few years ago we though about selling through dealers. But we quickly realized an ordinary mattress store can’t offer the level of customer service that you need to guarantee a good night’s sleep. Unlike FloBeds – who makes your mattress to your specifications – dealers don’t like giving money-back guarantees, aren’t prepared to carry the inventory needed to offer 13 different firmnesses, and don’t give the kind of service necessary to fine-tune firmnesses by offering different latex cores until your bed is just right.

So we decided the best thing for our customers is to sell through our web site, with as much phone time as you want before, during and after the sale.

By the way… if  you’re wondering about our trustworthiness, read about our 8th year of  zero complaints! We would have more, but BBB stopped sending out the letters!

(That means we will give your money back before we let you be unhappy:)

Dewey Builds a Bed

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Ever wonder how they get that big bed in those little boxes? Or what happens once your bed arrives at your house?

Watch this – Dewey made a video that takes the mystery out of the process by showing how you build your bed, step-by-step. Cool.