Friday Feature: Alegria Inn


The Alegria Inn, a popular ocean front inn with cottages, is located in the beautiful town of Mendocino, California. The Alegria Inn has not 1, not 2, but 3 FloBeds for guests to enjoy! Our mattresses can be found in the Pacific Suite, Cove Cottage, and the Tree House rooms.

Whether you are exploring the garden or unwinding in the hot tube with an ocean view, you are sure to experience a relaxing vacation. On the Alegria Inn Facebook customer Edu Montenegro Susperreguy gave the inn 5 stars. He said, “We had such a great time there 2 weekends ago. We stayed in the best room, the cove cottage. It felt as if we were all alone in paradise, but with a wonderful breakfast waiting for us every morning, cookies every afternoon, hot tub in the evening, and a ready made fire at night. We can’t wait to go back.”

So what are you waiting for? Come up to the Mendocino coast and stay at the Alegria Inn for a relaxing vacation on a FloBed.

Mattress Shopping Guide


An Interview With Our Mattress Pro

Dewey Turner has worked at FloBeds for over 10 years selling original blended and all-natural latex mattresses. He has walked countless customers through the process of mattress shopping, so I interviewed Dewey to see if I could gather some mattress shopping information.

Things You Should Know When Mattress Shopping

If I am looking for a blended or all-natural latex mattress where should I start?

If you have decided you want to go with a latex mattress, I can say your on the right track! Whether you purchase a bed from us or anyone else, I would highly recommend all latex. Latex is more durable than anything used in the bedding industry, and here at FloBeds we can make sure you get the proper support needed for your body, without compromising comfort. I would determine if you want blended or natural, that will narrow down your field, and leads us right into the next question.  If your curious on what firmness level might be best for you, check out this page people use to customize the mattress of there dreams  every day!

How do I know if I want a blended or an all-natural latex mattress?

I would first ask you, what kind of milk do you buy? If your answer was organic, likely your living that type of lifestyle.  We are a very honest company, and honestly, the difference between the blended talalay vs the 100% natural talalay are not found in performance, durability, of feel.  I say to customers every day, “as far as look, touch, feel, performance and warranty go, the two are the same.” It comes down to a personal preference, the blended is 30%natural and 70% synthetic, the synthetic components are Styrene butadiene rubber.  The natural is 100% natural. The biggest difference is, in 20 -30 years from now, if your latex mattress finds its way to a landfill, the natural will biodegrade on its own, while the blended will not.  You pay an additional $300 dollars for the chemical free sleeping environment.  And I can’t tell you one is better than the other, the choice is yours.

When determining which is right for you, keep in mind that the most recent Latex International testing demonstrates a modest 2.6% increase in natural latex softening, and a less than 1% increase in height loss of natural latex vs. blended over 10 years. 100% Natural Latex is the best choice for thise looking for a chemical free bed, although we have found that off gassing is not an issue with Blended Latex. We use Blended Talalay from Latex International in Connecticut and Natural Talalay from Radium in the Netherlands.

What is an ILD?

ILD stand for  Indentation Load Deflection and is a standard for measuring foam firmness. This is the universal scale in which the firmness of latex is labeled throughout the bedding industry. Below is a list of the ILD’s for each of our firmness levels, as well as a more scientific description of ILD.

Firmness ILD
Soft Blended 19 ILD
Soft Natural 22 ILD
Medium (Natural and Blended) 28 ILD
Firm (Natural and Blended) 32 ILD
Extra Firm (Natural and Blended) 36 ILD
Super Firm (Natural and Blended) 44 ILD

ILD is a firmness measurement that is a standard for measuring firmness. It is also called IFD, or  Indention Force Deflection. It is a measure of load bearing capacity or firmness. IFD is measured on the surface as 25% IFD. For example to deteermine 25% IFD, a four-inch thick latex sample is compressed to three-inch thickness. The number of pounds required to achieve compression is the 25% IFD value. The higher the IFD the firmer the surface feel.

What is the difference between Talalay and Dunlop?

For years we carried Natural Dunlop processed latex for our natural customers, because before the year 2005 Natural Talalay was not available.  During the years that we were carrying Natural Dunlop, we ran into many issues. We are selling a product 90% of the time to customers over the phone or off our website, we are selling sight unseen.  Often, a customer may be rather skeptical when the mattress they just ordered arrives in pieces.  During the installation our customers tend to look at each piece rather closely, touching, feeling, and even smelling the foam rubber going into the bed they plan to spend the next 20 years on. With the Dunlop Latex customers would notice that one firm Dunlop core felt different than the next, eye brows began to raise, and customers looked even closer and noticed that the firmness was not even consistent in the head and foot of one piece.  We are really micro tuning mattresses for folks here, and the inconsistency’s our customers found in the Dunlop processed latex made our job a bit more difficult.  The Talalay process just produces a more consistent, durable product, a product we are happy to stamp our name on.

For more information: on Talalay vs Dunlop, or latex in general check out this page on our website:

Why do you suggest a customized bed?

With a conventional mattress made by say, one of the major “S” brands, a very large couple may walk into a showroom and be told one mattress will be good for them. Lets say he weighs 300lbs, while she is 275lbs. Later that afternoon it would not be uncommon for that very same mattress to be sold to another couple weighing half as much.  What I’m getting at here is, people are built differently, their mattresses should be too. Here’s a link to more information on that topic:

What kind of warranty questions should I ask?

Most mattress company’s have warranties, often overstated, and over claimed. The question is will the company your thinking of going with stand behind there warranty?   Many will not, we will: and have been since the 70’s.

Delivering the Perfect Natural Mattress


Derived from the rubber tree, natural latex has qualities that simply make it the PERFECT NATURAL MATTRESS MATERIAL.

Organic Cotton where it counts most…next to your body. You spend all day in a harsh world. Retreat to a natural bed covered with organic cotton for a true safe haven.

Nature’s best bedding fiber, Plein-Air Wool® is the term used for wool that comes from… well, happy sheep that live outside all year round and aren’t exposed to pesticides or herbicides. Not surprisingly, wool from sheep raised in this humane manner is superior in resilience, bounce & loft.

Longest Day… Shortest Night


I guess my FloBed mattress is going to miss me… I know I will be looking forward to hitting the sack tonight.

The longest day… the shortest night. The Sun is at its highest point over the North Pole. Summer is officially upon us. Enjoy the day… and get a good night’s sleep on your FloBed, no matter how long the sun stays down.

The mattress that is good for you… and good for the whole world.

Dunlop vs Talalay Latex and…


On Mar 29, 2014,  Y. Z. wrote:

Interested in latex mattress.


1. I believe firm Dunlop latex is better for the support. Do you have such an option?

*We only offer Talalay.  We feel it is superior in consistency and longevity.  Latex firmness is measured in ILD, which is how many pounds it takes to compress a 4” piece of latex to 3”.  A 36 ILD  Talalay piece of latex takes the same 36 pounds to compress as a Dunlop piece.  Dunlop is stiffer, and can be used as a bottom layer without compromising the mattress.  This will allow for a lower cost mattress.  However, we feel that it is important to be able to move layers up and down in your mattress to achieve the best support for your body.  If you have a Dunlop layer on the bottom and want to firm up your mattress, moving the Dunlop to the top will bring a stiffer, less conforming layer closer to your body and compromise the comfort.

ILD and Firmness
Talalay vs Dunop
2. Convoluted latex is soft. I prefer a bit firm as a top. Does convoluted latex also has firm, medium and soft type?

*We offer our 2” layer of convolute on all our mattresses.  It is for pressure relief and blood circulation.  If, after trying our mattress with convolute, a FloBeds customer wants a solid 2” layer instead, we will exchange (no charge) the convolute for any firmness desired from 22 ILD to 36 ILD.

3. After purchasing, can I change one of the layers, e.g. Change the firm for medium… What is the cost?

*We offer our Goldilocks Guarantee which allows you to purchase new cores (half width in King, Queen or Full) at a deep discounted price of $75 for the first 5 years.  Here is a link to the complete details of the Goldilocks Guarantee:

4. Returning cost

*Our 100 day test rest allows you to return your FloBed for a full refund of the purchase price.  You only pay the shipping.  For example:  A queen mattress and foundation would cost  $199 to ship to the Continental US.  We offer our UPS account to return at the same price, so your risk would be $199.  A mattress only is $99.

Thank you for considering FloBeds,


Should you have to rotate your mattress?


We Don’t Believe in Turning Your Mattress

Instructions for
an Innerspring Mattress

Turning your mattress correctly in five easy steps

Regular turning is critical. For the first three months after purchase, turn your mattress monthly; thereafter, every 90 days. Also, remember to rotate your boxspring twice a year.

Instructions for

FloBeds Mattress


step1.gif (1960 bytes) Push at corners A and B while
mattress is lying flat.
sheepsoft.gif (2115 bytes)
step2.gif (1993 bytes) Position mattress across bed so that
it hangs over one foot or more.
sheepmed.gif (2098 bytes)
step3.gif (1639 bytes) Raise mattress up on edge as
indicated in the illustration.
sheepfirm.gif (1828 bytes)
step4.gif (1873 bytes) Let mattress fall gently toward head
of bed as shown.
step5.gif (2022 bytes) Push alternately on corners A and B
to position mattress.
This may result in personal injury or damage to your
mattress. Handles should be used only to position the mattress. They
may pull out if used to support the full weight of the mattress.
Your dreams may vary.

Memory foam mattresses vs Latex Mattresses


Other Memory Foam Beds Vs FloBeds

Compare to brand X

brand-X memory foam vs flobeds





Euro Knit Stretch MicroCare

European stretch knit uses MicroCare knit with Amicor Pure. Amicor Pure is a smart fibre with anti-bacterial and anti-fungal additives inside the fibre. Due to the unique fibre structure, these additives are diffused slowly – providing long lasting protection to textile fabrics.

FloBeds FloCare European Knit mattress cover further enhances health and comfort with a soft supple feel that does not interfere with the comfort and contouring of the FloBeds mattress. FloBeds quilts the FloCare knit to one inch of pure New Zealand Wool. That’s all. The whole cover unzips for cleaning and hanging in the sun.

Health and comfort: revolutionary, yet natural. The FloBeds way.

Terry Cover with Air-Permeable Liquid Barrier

(Air-Permeable does not mean it lets a lot of air movement around your body… just that a some air will get through!)

Pressure Relief Layer Pressure Relief Layer

FloBeds uses 2-1/2″ layer of 5 pound memory foam. We think viscoelastic is the best pressure relieving surface avaialable for mattress construction.

3 ” Layer of Viscoelastic Material

Support Core Support Core

FloBeds uses 100% Talalay Latex Cores (5-1/2 total core thickness). Talalay is the most comforming latex (foam rubber) available. Each side of your FloBed will be personally engineered to support your back the way it should be supported. With our 13 possible firmnesses and our 90 Night Money Back Firmness Guaranteed Test Rest, you know we will get the right firmness for you. Latex

Bonded Substrate

(Others use a 5″-8″ block of inexpensive polyurethane. This is the product that has caused innerspring mattresses to take a set in just a couple of years). Other Memory Foam Bed manufacturers have a “one firmness fits all” philosophy.

Foundation Foundation

FloBeds Slat Foundations are constructed of solid 3/4″ pine sides and 3/4 inch clear vertical grain fir slats to provide maximum air circulation for your mattress. True level surface for lasting performance and support. Dual foundations work on standard heavy-duty metal bedframe, and true ‘do not disturb’ sleep.

Steel/Spring Understructure.
Not much there, take a look for yourself.

Rocket Science Rocket Science
Firm Advice

Ahem… sleep is really not rocket science, just getting the right support. (Although we sure like NASA’s contribution to pressure relief;)

“Space Technology”

Shipping Method Shipping Method

Ships via UPS

Ships via Common Carrier

Test Rest

Test Rest

Goldilocks Guarantee

100-day trial, life time adjustments

30-90-day trial

Sleep for success. . .




Sleep Is the New Status Symbol
For Successful Entrepreneurs


Jeff Bezos is a man to be envied.

His has revolutionized online shopping and made him an icon for brash, young Internet entrepreneurs. And, of course, Mr. Bezos, chief executive of the company, is very, very rich.

But here’s the real sign that he’s made it: Mr. Bezos, 35 years old, gets eight hours of sleep a night.

A restful, rejuvenating, even luxurious, eight solid hours of sleep a night.

“I’m more alert and I think more clearly” as a result, Mr. Bezos says. “I just feel so much better all day long if I’ve had eight hours.”

It’s official. Sleep, that rare commodity in stressed-out America, is the new status symbol. Once derided as a wimpish failing — the same 1980s overachievers who cried “Lunch is for Losers” also believed “Sleep is for Suckers” — slumber is now being touted as the restorative companion to the creative executive mind.

Business superstars-of-the-moment like Mr. Bezos and Netscape Communications Corp. co-founder Marc Andreesen, who likes at least eight hours of sleep a night, are a world away from the vintage workaholism of a Michael Milken or the nonstop deal-making and partying of a Donald Trump, who used to brag about indulging in only a few hours of nightly downtime. Now, sleep is a perk of the truly successful, a privilege of membership in that elite stratosphere of people secure in the knowledge that the show can’t start until they arrive.

In the very early days of his career at Netscape, Mr. Andreesen, 27, used to get up around 7 a.m. and work as late as 4 a.m. the next night. “I would spend the whole day wishing I could go home and go back to bed,” he says. Now new chief technology officer at America Online, which recently purchased Netscape, Mr. Andreesen has learned his sleep-performance ratio like a computer algorithm: “I can get by on 7 1/2 without too much trouble. Seven and I start to degrade. Six is suboptimal. Five is a big problem. Four means I’m a zombie.” And, on weekends, he indulges in 12-plus hours of sleep. “It makes a big difference in my ability to function.”

The refreshed executive comes in striking contrast to the rest of exhausted America.

During the past three decades, Americans have put in longer hours at the office and packed ever more into their pre-bedtime hours: working at home on lapt-op computers, surfing the Internet and e-mailing friends, flipping among ever-expanding choices on television.

The result: Nearly two-thirds of adults get fewer than the eight hours of sleep a night during the week that the average American adult requires, compared with fewer than half of Americans in 1960, according to the National Sleep Foundation, Washington, D.C. And nearly one-third of Americans make due with 6 1/2 hours or fewer a night during the work week.

Yawning Through Life

The upshot of this mass sleep deprivation? Many Americans are yawning their way through life. According to the foundation, about 62% of adults have driven while drowsy during the past year and 27% have, alarmingly, dozed off behind the wheel. About 40% of adults are so sleepy during the day that it interferes with their jobs, family duties and other daily activities.

But not people like Judith Curr, the Australian-born publishing executive and newly named president of the Pocket Books division of Simon & Schuster Inc. When she came to New York from Down Under in 1996 and was determined to have breakfast, lunch and dinner with everyone in the publishing world, she used to scrape by on six hours of sleep.

Today, Ms. Curr luxuriates in as much as 8 1/2 hours a night. “It’s very much part of my agenda to get enough sleep now that I’m more in control of things,” she says.

Think of it as the chaste form of sleeping your way to the top. Sleeping a lot never paid off in the old days of the “organization man,” when moving up the corporate ladder meant working longer and staying later than your co-workers. But in today’s high-tech, information-driven economy, the fresher, more creative mind often wins the day.

Richard Edelman, 44, whose Edelman Public Relations Worldwide has 1,600 employees, prides himself on getting seven to eight hours of nightly sleep. “If I’m pitching a story” to a reporter, “I’ve got 30 seconds to sell it or not sell it,” says Mr. Edelman, president and chief executive. “If I sound like I’m dragging, I’m going to bore you.”

Adds Ms. Curr: “It’s about what you do when you are awake that counts, not how long you are awake.”

Another reason so many t-op executives are getting more sleep: because they can. The surest way to set your own hours has always been to become the boss, but the huge proliferation of start-up companies and venture-funded entrepreneurs means there are a lot more bosses out there. At large companies, the ascent of telecommuting, flex time and team-based management is making it easier for people to come in later and cut out earlier — especially t-op executives who can delegate their work to people lower down in the ranks.

Sleep As Escape

Other executives argue that sleep is the best, even only, escape they can get from the escalating demands of work. “Technological change — e-mail, voice mail, intranets, the Web, handhelds, notebooks, etc. — has made the 24-hour workday possible,” says Mr. Andreesen. “It is very important that the work culture of the future includes the ability to not work for a certain number of hours per day, or we are all going to burn out,” he says.

Of course, it’s awfully easy for the super-rich to advocate more rest when they’re already napping in the lap of luxury. But not every affluent executive is tossing out the No-Doz. Mr. Milken, that symbol of 1980s success (and excess), was famous for sleeping only about four hours a night. These days? “He sleeps as little as he always did,” says an associate of Mr. Milken, who has focused his energy in recent years on raising money for research on prostate cancer.

Another 1980s power player, Mr. Trump, says he is still megadealing — and megapartying — on three to four hours of sleep a night. Although he primarily credits his intelligence for his success, he believes his ability to get by on only a few hours’ sleep gives him an edge. People who need 10 or more hours of sleep “are at a major disadvantage,” he insists. Sleeping less “gives me more time to have fun, such as having a beautiful girlfriend,” says Mr. Trump.

Indeed, even some of the new sleep poster-CEOs say they sometimes envy those who can comfortably get by on less. Netscape co-founder Mr. Andreesen, for example, speaks admiringly of a friend who could go several days without sleep. “He consumed huge quantities of Mountain Dew and Skittles to keep going between sleeping periods,” Mr. Andreesen says. “But he had a lot more time to get things done.”

Still, in the therapy-immersed, self-indulgent 1990s, many people have come to value taking care of their bodies as much as getting a lot done. Snapple king Michael Weinstein, for instance, boasts that he not only gets seven to eight hours of sleep but often also manages to squeeze in two half-hour exercise sessions a day. “There’s no reason I have to get less sleep than what my body needs,” explains Mr. Weinstein, 50, chief of Triarc Beverage Group. He says nodding off at night is something he has learned to “look forward” to over the years.

Trendy management and self-help gurus are also urging people to “balance” work and family, job and leisure. Amazon’s Mr. Bezos, for example, generally doesn’t schedule early-morning meetings so that he can enjoy a leisurely breakfast with his wife. “I wanted her to get the best hours of my day,” he says. And some executives say they started trying to sleep more after they had children.

Other people have simply come to terms with their bodies’ limits. As recently as a few years ago, David V. Johnson, chairman of real-estate developer Victor International Corp., was averaging four hours of sleep a night. Now, he gets six to seven.

“In the early days, I was trying to prove to everybody and to myself what I could do,” says Mr. Johnson, 49. “Now, I have learned to respect my limitations. We don’t do all-nighters anymore.”

Madison Avenue Tags Along

Even Madison Avenue is spreading the gospel of well-restedness. A current television commercial for the Acura Integra opens with a young executive oversleeping while his colleagues fume, waiting impatiently for him in the boardroom. When he finally arrives at work, he orders an older executive out of the chairman’s seat and starts the meeting.

“The days of the boss showing up at 6:30 a.m. and going home at 8 p.m. … That’s really passe,” says Michael R. Bonsignore, Honeywell Inc. chairman and CEO.

“The old macho idea of ‘I work, work, work and I don’t sleep’ is saying the organization is everything and I’m nothing,” says Kevin Cashman, head of LeaderSource, an executive coaching firm based in Minneapolis. CEOs aren’t simply sleeping to be happy, he says, they’re doing it because it works. “The more balanced and rested and resilient you are, the more you are going to produce.”

Will the indulgence of the rested elite ever trickle down to the weary masses? Experts predict that, just as exercise-and-nutrition fervor started among the affluent, so will the zest for sleep. “They are the icons … the ones who set the styles,” says Thomas Roth, head of sleep medicine at Henry Ford Hospital in Detroit. Their healthy sleep habits “could destroy that image that to be successful, you have to be sleep-deprived.”

Robin Miklatek begs to differ. The 40-year-old U.S. benefits director for Avon Products Inc. endures a few sleepless nights a month because of business concerns. CEOs, she says, get a good night’s sleep “because they have a great support staff getting the work done.”

Consider Bob Ambrose. The 51-year-old group vice president of Edelman Public Relations, and assistant to Mr. Edelman, says he rises at 3 a.m. every day so he can get to the office at 5:30 a.m. to read newspapers for his boss and answer dozens of e-mail messages from Europe and Asia. He believes he deserves at least some of the credit for Mr. Edelman’s peaceful nights. “Because I’m here,” he says, ” I can take some of the pressure off.”

The Matrimonial Bed…



I love our business.  Most of our expertise is consumed in making a mattress that supports each sleeper the way their body needs.  But Valentines Day reminds us that we have another very important role:  making a mattress that a couple can snuggle,  spoon  and go through their lives together in.   This side of mattress construction means we have to make a mattress that allows crossing over to the other side as natural as sleeping on your own side.

And we do!  Every Flobed has two common layers at the top to make side-shifting as easy as rolling over: Our Luxurious Cover of Organic Stretch Knit Cotton quilted to Organic Wool Cover on top of our pressure relieving one piece Convoluted Talalay Latex Comfort Pad.  

The perfect bed… built Just Right to support your body all night long and cozy and intimate all at the same time.

Goldilocks Was Rightso was Saint Valentine!

Shop Smart

custom crafted talalay mattress

Buying a mattress does not need to raise your blood pressure.

We think there are three important things a smart shopper should look for:

  • Personalized Comfort Levels
  • Ability to Change Comfort Levels
  • The Right to get Your Money Back

Add great quality and some of our famous customer service
and you have a Dream Machine!