An Interview With Our Mattress Pro
Dewey Turner has worked at FloBeds for over 10 years selling original blended and all-natural latex mattresses. He has walked countless customers through the process of mattress shopping, so I interviewed Dewey to see if I could gather some mattress shopping information.
Things You Should Know When Mattress Shopping
If I am looking for a blended or all-natural latex mattress where should I start?
If you have decided you want to go with a latex mattress, I can say your on the right track! Whether you purchase a bed from us or anyone else, I would highly recommend all latex. Latex is more durable than anything used in the bedding industry, and here at FloBeds we can make sure you get the proper support needed for your body, without compromising comfort. I would determine if you want blended or natural, that will narrow down your field, and leads us right into the next question. If your curious on what firmness level might be best for you, check out this page people use to customize the mattress of there dreams every day! https://www.flobeds.com/build-bed/
How do I know if I want a blended or an all-natural latex mattress?
I would first ask you, what kind of milk do you buy? If your answer was organic, likely your living that type of lifestyle. We are a very honest company, and honestly, the difference between the blended talalay vs the 100% natural talalay are not found in performance, durability, of feel. I say to customers every day, “as far as look, touch, feel, performance and warranty go, the two are the same.” It comes down to a personal preference, the blended is 30%natural and 70% synthetic, the synthetic components are Styrene butadiene rubber. The natural is 100% natural. The biggest difference is, in 20 -30 years from now, if your latex mattress finds its way to a landfill, the natural will biodegrade on its own, while the blended will not. You pay an additional $300 dollars for the chemical free sleeping environment. And I can’t tell you one is better than the other, the choice is yours.
When determining which is right for you, keep in mind that the most recent Latex International testing demonstrates a modest 2.6% increase in natural latex softening, and a less than 1% increase in height loss of natural latex vs. blended over 10 years. 100% Natural Latex is the best choice for thise looking for a chemical free bed, although we have found that off gassing is not an issue with Blended Latex. We use Blended Talalay from Latex International in Connecticut and Natural Talalay from Radium in the Netherlands.
What is an ILD?
ILD stand for Indentation Load Deflection and is a standard for measuring foam firmness. This is the universal scale in which the firmness of latex is labeled throughout the bedding industry. Below is a list of the ILD’s for each of our firmness levels, as well as a more scientific description of ILD.
|Soft Blended||19 ILD|
|Soft Natural||22 ILD|
|Medium (Natural and Blended)||28 ILD|
|Firm (Natural and Blended)||32 ILD|
|Extra Firm (Natural and Blended)||36 ILD|
|Super Firm (Natural and Blended)||44 ILD|
ILD is a firmness measurement that is a standard for measuring firmness. It is also called IFD, or Indention Force Deflection. It is a measure of load bearing capacity or firmness. IFD is measured on the surface as 25% IFD. For example to deteermine 25% IFD, a four-inch thick latex sample is compressed to three-inch thickness. The number of pounds required to achieve compression is the 25% IFD value. The higher the IFD the firmer the surface feel.
What is the difference between Talalay and Dunlop?
For years we carried Natural Dunlop processed latex for our natural customers, because before the year 2005 Natural Talalay was not available. During the years that we were carrying Natural Dunlop, we ran into many issues. We are selling a product 90% of the time to customers over the phone or off our website, we are selling sight unseen. Often, a customer may be rather skeptical when the mattress they just ordered arrives in pieces. During the installation our customers tend to look at each piece rather closely, touching, feeling, and even smelling the foam rubber going into the bed they plan to spend the next 20 years on. With the Dunlop Latex customers would notice that one firm Dunlop core felt different than the next, eye brows began to raise, and customers looked even closer and noticed that the firmness was not even consistent in the head and foot of one piece. We are really micro tuning mattresses for folks here, and the inconsistency’s our customers found in the Dunlop processed latex made our job a bit more difficult. The Talalay process just produces a more consistent, durable product, a product we are happy to stamp our name on.
For more information: on Talalay vs Dunlop, or latex in general check out this page on our website: https://www.flobeds.com/information/latex/about-latex-links.htm#TalalayVsDunlop
Why do you suggest a customized bed?
With a conventional mattress made by say, one of the major “S” brands, a very large couple may walk into a showroom and be told one mattress will be good for them. Lets say he weighs 300lbs, while she is 275lbs. Later that afternoon it would not be uncommon for that very same mattress to be sold to another couple weighing half as much. What I’m getting at here is, people are built differently, their mattresses should be too. Here’s a link to more information on that topic: https://www.flobeds.com/information/latex/changeable-firmness.htm
What kind of warranty questions should I ask?
Most mattress company’s have warranties, often overstated, and over claimed. The question is will the company your thinking of going with stand behind there warranty? Many will not, we will: http://www.bbb.org/greater-san-francisco/business-reviews/mattresses/flobeds-in-fort-bragg-ca-15241 and have been since the 70’s.
Below are some basic tips for FloBeds’ customers. Our natural and blended latex mattresses have easy but specific care instructions.
Natural and Blended Latex Mattress Care Instructions
Our covers unzip, so you can easily hang your mattress top in the sun. We suggest sunning your mattress-top a couple of times a year. Sunning will kill dust mites. Latex and visco-elastic are both dust mite resistant. If you suffer from severe allergies, with the top off, you can vacuum the inside top of your mattress components to remove allergens. That, combined with your sunned mattress top will provide you with cleanest and most comfortable mattress possible. Your mattress cover may be spot washed with cold water and mild soap. It should be line dried. DO NOT MACHINE WASH AND DO NOT PUT IN DRYER.
Derived from the rubber tree, natural latex has qualities that simply make it the PERFECT NATURAL MATTRESS MATERIAL.
Organic Cotton where it counts most…next to your body. You spend all day in a harsh world. Retreat to a natural bed covered with organic cotton for a true safe haven.
Nature’s best bedding fiber, Plein-Air Wool® is the term used for wool that comes from… well, happy sheep that live outside all year round and aren’t exposed to pesticides or herbicides. Not surprisingly, wool from sheep raised in this humane manner is superior in resilience, bounce & loft.
On Mar 29, 2014, Y. Z. wrote:
Interested in latex mattress.
1. I believe firm Dunlop latex is better for the support. Do you have such an option?
*We only offer Talalay. We feel it is superior in consistency and longevity. Latex firmness is measured in ILD, which is how many pounds it takes to compress a 4” piece of latex to 3”. A 36 ILD Talalay piece of latex takes the same 36 pounds to compress as a Dunlop piece. Dunlop is stiffer, and can be used as a bottom layer without compromising the mattress. This will allow for a lower cost mattress. However, we feel that it is important to be able to move layers up and down in your mattress to achieve the best support for your body. If you have a Dunlop layer on the bottom and want to firm up your mattress, moving the Dunlop to the top will bring a stiffer, less conforming layer closer to your body and compromise the comfort.
ILD and Firmness https://www.flobeds.com/information/latex/firmness-spectrum.htm
Talalay vs Dunop https://www.flobeds.com/information/latex/talalay-vs-dunlop.htm
2. Convoluted latex is soft. I prefer a bit firm as a top. Does convoluted latex also has firm, medium and soft type?
*We offer our 2” layer of convolute on all our mattresses. It is for pressure relief and blood circulation. If, after trying our mattress with convolute, a FloBeds customer wants a solid 2” layer instead, we will exchange (no charge) the convolute for any firmness desired from 22 ILD to 36 ILD.
3. After purchasing, can I change one of the layers, e.g. Change the firm for medium… What is the cost?
*We offer our Goldilocks Guarantee which allows you to purchase new cores (half width in King, Queen or Full) at a deep discounted price of $75 for the first 5 years. Here is a link to the complete details of the Goldilocks Guarantee: https://www.flobeds.com/guarantee/goldilocks-guarantee.htm
4. Returning cost
*Our 100 day test rest allows you to return your FloBed for a full refund of the purchase price. You only pay the shipping. For example: A queen mattress and foundation would cost $149 to ship to the Continental US. We offer our UPS account to return at the same price, so your risk would be $149 twice, or $298. A mattress only is $99 each way.
Thank you for considering FloBeds,
Fort Bragg, CA
Imagine you could choose any spot on your body and make your mattress softer or firmer in that exact spot. That is relief, relief a FloBeds vZone Latex Mattress delivers to thousands of sleepers. The genius of the vZone lies in the six adjustable latex zones, all encased in an organic cotton sleeve, within the zippered luxurious Euro-knit organic cotton cover. Most bodies need attention in three areas: shoulders, hips and lumbar.
Need a little softer in your hip zone? Simply open cover, unzip the pocketed hip zone and insert your soft zone. Each sleeper controls their own firmness or pressure relief. www.FloBeds.com provides a “Mattress & Firmness Selector” and ships worldwide.
Add a European Slat Foundation with flexible beach wood slats under the mattress and one finds sleep and comfort most only.
FloBeds is able to make a pure clean mattress by using natural latex from the rubber tree surrounded by organic cotton quilted to organic wool. The wool acts as a fire barrier and passes the Standard for the Flammability of Mattress Sets (Open Flame Test). The new standard required mattresses and foundations to be able to withstand an open flame for 50 seconds on the side and 70 seconds on the top without igniting. Most companies use FR chemicals or other artificial components to pass this test… FloBeds is proud to use only wool to make our mattresses meet this standard. dream of.
Customer reviews cover the gamut from “herniated disk pain gone” to “our son’s FloBed is far cozier and more comfortable than our more expensive Duxiana.”
FloBeds was started by Dave Turner while a student at Stanford University. They sell 90 percent of their beds via www.FloBeds.com which features both a “Goldilocks Firmness Guarantee” and a Money-back Guarantee. Now the mayor of the small Northern California coastal town of Fort Bragg, Turner likes to tell folks that doing business on the internet is a lot like doing business in a small town: if you don’t treat someone fair, everyone will know about it. FloBeds’ focus on customer service before and after the sale seems to be paying off as 2013 saw their best year ever, and sales continue to grow.
Contact: Dave Turner, President, FloBeds email@example.com 707-964-3356
Tags: Natural, latex, European slat foundation, pressure relief, lumbar support, mattress zone.
It rained again today. What a blessing.
We have had 3 years of very dry weather. The thought of mandatory water rationing is not pleasant, but was on the horizon before these last two storms.
I hope the rain continues.
The sheep need it too!
Spring lambs are frolicking. They will be making future FloBeds wool and live to an old age. Are sheep-years like dog-years? One thing is certain: our customers don’t count sheep!
Maybe you should consider a natural latex mattress made with 100% pure milk of the rubber tree foam rubber cores surrounded by organic cotton and organic wool (the wool is our way of making a fire-safe mattress that meets US Open Flame Mattress Standards). No more counting sheep… just enjoy the great qualities of latex and wool in a chemical free bed of your dreams!
It has been a good year at FloBeds, thanks to all of you who put your trust in our team to make your mattress “Just Right”. We love to hear from our customers about how they love their FloBed. And it is no small matter. It turns out that after 15 y ears of making the “Original Personally Crafted Latex Mattress”, over half our sales come from satisfied customers: either purchasing another FloBed… or recommending FloBeds to a friend or relative.
We want to take this Thanksgiving to offer a discount on our Twice Fluffed line of shredded latex products. Half off as a way of saying thanks.
Since February of this year we have been offering our organic and original latex mattresses at every day good prices. No sales. No wondering if this is a good deal. Day in… day out… we are offering our best price for a product we are proud to back up with the finest customer service and “personally crafting” in the sleep industry. We have been taking care of our customers and their adjustable latex mattresses one-on-one for since the 1990’s. And with your good will and the continued blessings we are so fortunate to receive, we will continue to provide quality service to you and your friends for generations to come.
Happy Thanksgiving to you and yours,
I love our business. Most of our expertise is consumed in making a mattress that supports each sleeper the way their body needs. But Valentines Day reminds us that we have another very important role: making a mattress that a couple can snuggle, spoon and go through their lives together in. This side of mattress construction means we have to make a mattress that allows crossing over to the other side as natural as sleeping on your own side.
And we do! Every Flobed has two common layers at the top to make side-shifting as easy as rolling over: Our Luxurious Cover of Organic Stretch Knit Cotton quilted to Organic Wool Cover on top of our pressure relieving one piece Convoluted Talalay Latex Comfort Pad.
The perfect bed… built Just Right to support your body all night long and cozy and intimate all at the same time.
Goldilocks Was Right… so was Saint Valentine!
Who says “There’s no such thing as a…
but remember, it only counts under a great mattress!
And we guarantee you’ll love it… or your money back! I remember when Rocky first challenged sales to try and sell more beds with foundations then the wood shop could make. That was one of our most successful events ever! Since then, when spring and summer roll around, and folks are outside, not thinking about how they slept last night… we sometimes kick it up a notch and have a foundation sale.
And boy, when you see the quality of what Rocky and his team put out… you wonder how we can afford to do it.