Celebrating 20 Years of Dreams in a Box

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In 1996, Dave Turner had just patented an idea for a hospital bed that he was sure was going to change the way people slept, rested, and healed forever. But he had two problems: the first was that he had just relocated to Fort Bragg, California-a little town in Northern California on the Mendocino Coast, hours away from any urban hub of industry. The second was that he was the stay-at-home dad for four kids-effectively ruling out any long business trips to trade shows. Hungry to gain traction, Dave decided to take a chance on another revolutionary idea: the World Wide Web. He taught himself how to build a website, and then he waited for the calls to come in. And, sure enough, they did. But not for his hospital beds.
“The first call was from a man in Germany. He wanted a waterbed and wondered if I could ship it to him, and I thought, ‘why not?'” So while every other business of the 90’s was trying to think outside the box, Dave began to figure out how he could adapt his business to fit inside the box.
Twenty years later, Dave’s ingenious FloBed Latex Mattress is so unique that UPS published a case study: “Fitting a Bed in a Box.” And the World Wide Web has done the business well: over $2 million yearly in sales come from FloBeds.com. Despite the fact that they are shipped all over the world, every single FloBed remains handcrafted in Fort Bragg, California, where Dave’s “dream team” works to make sure every customer’s mattress is “Just Right.” Specializing in customization, FloBeds come with personalized levels of firmness for each side of the bed. And the “Goldilocks Guarantee” means that your bed will always be just right-if you need to adjust your firmness, just give the dream team a call.

OrganicNaturalTalalaySelect

FloBeds uses 100% natural Talalay latex, the best material for conforming to and supporting the human body. Their best-selling mattress is completely natural, using no harmful chemicals-so you can rest easy.

Morning on the Fort Bragg Coast
The best bed for dreamers. For thinking outside and inside the box. Dreamt up, drawn up, crafted, shipped and adjusted from Fort Bragg, California-where the redwoods meet the Pacific Ocean (oops, a little Fort Bragg Mayor Dave slipped in).

The Select Mattress

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The Select Latex Mattress is a great optionOrganicNaturalTalalaySelect if you are in the market for a new mattress. The Select Mattress is made up of two 3 inch core layers on each side that can be customized to create the perfect sleeping environment for a sleeper’s specific needs.

 

The very top layer is called a comfort layer. SelectZipped
That is two inches of convoluted latex, which provides pressure point relief.

All of these layers of latex are wrapped in a luxurious cover. We use wool quilted to organic cotton to create a chemical free yet fire retardant mattress. Euro Slats

Our European Slats compliment the Select Mattress very well. European Slats have more give than the Pine Slats we offer.

The Select Mattress is a great option for customer’s looking to save a little but still desire a luxurious mattress. Test it out with the 100-night test rest we offer.

Spring Cleaning

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As we are heading into spring, it is a great time to sun your FloBeds Mattress Cover. Unlike other mattress covers, our FloBeds cover can be zipped offed and removed. You never want to put your cover in the washing machine since it will shrink, however, it is a great idea to hang your mattress in the sun.

We suggest sunning your mattress-top a couple of times a year. Sunning will kill dust mites. Latex and visco-elastic are both dust mite resistant. If you suffer from severe allergies, with the top off, you can vacuum the inside top of your mattress components to remove allergens. That, combined with your sunned mattress top will provide you with cleanest and most comfortable mattress possible.

Your mattress cover may be spot washed with cold water and mild soap. It should be line dried.

Five Easy Steps to a Better Nights Sleep

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The frame Todd built demonstrating his fine craftmanship

Buying a mattress does not have to be difficult. Don’t waste your time wandering around a mattress store listening to a pushy salesman. We have boiled it down to five easy steps that can be accomplished from the comfort of your own home:

  1. Go to flobeds.com
  2. Select a mattress
  3. Use the firmness advisor to personalize you mattress
  4. Add a foundation if you are looking for a new one or if your current one is over 7 years old
  5. Proceed to checkout and get ready to receive an amazing night’s sleep

Yes it is as easy as that! If you need any extra support our talented staff of firmness advisors are here to help you.

Tips for Back, Side and Stomach Sleepers

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Did you know that sleeping posture is just as important as sitting posture? It is very vital that you protect your back while you sleep. You put the least amount of pressure on it by sleeping on your back or side. Side sleepers should sleep with a pillow between their knees to keep proper spine alignment. Stomach sleepers specifically should use a smaller pillow to keep your head aligned while sleeping. When purchasing and customizing your FloBeds mattress make sure you keep in mind that stomach sleepers need a firmer mattress than back or side sleepers. If you have more questions please give us a call at 1-800-356-2337 and one of our firmness experts can give you more information on which mattress configuration fits your sleeping position.

Claim Your Free Sheets

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That Converts

Have you referred your friend yet? If not then it is time to spread the word so you can collect your free sheets.

You are going to love your new DreamFit Sheets! Our high-quality DreamFit Linens feature a patented design that ensures your sheets will always stay put and fit right. Every fitted sheet has elastic all around the edges plus an elastic strap in the corners for a guaranteed good fit.

Tell your friends and family to stop by our FloBeds Website or give us a call at 1-800-356-2337. One of our skilled firmness experts is standing by to build an amazing personalized mattress.

Take It From Our Customers

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“We’ve had the FloBed about 6 months now and love it! We were both experiencing morning back pain with our previous pillow top mattress. After researching the qualities of latex mattresses we decided to try it. We were very impressed with the ability to create your own firmness levels to match your body type and preferences. Very easy to put together and the best news – no more back pain!”

To read more reviews please take a look at our reviews page. If you are interested in learning more about purchasing a FloBed, our helpful staff would love to assist you. To speak with our knowledgeable latex mattress firmness experts please call 1800-356-2337. We are open Monday-Friday from 8 am-5pm and Saturday from 10am-5pm. You can also email info@flobeds.com with any inquiries. We look forward to hearing from you!

Calling Paul

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summer deals!

Have you noticed someone new answering the phone at FloBeds? That is the one and only Paul. He started a few months ago and has become an important part of our team. We interviewed Paul so you can get to know him better:

Q: What do you like about working at FloBeds?

A: I love the atmosphere! When I first started working here I repeatedly asked myself, “What are you doing here pal? You are not a salesman. You hate talking people into anything!” But I soon realized the awesome family aka management, puts no pressure into selling beds. The product is so good it sells itself! All I do is provide service and information, I love it. The office is completely open with all the desks facing each other, whenever I have a question or when someone needs anything we just vocally launch it across the room and answers come flying back. On a typical day we get to hang out and share thoughts about basketball and other tough guy things, while working of course ^_^, oh and there is always nice upbeat music playing.

Q: What is your ideal FloBed model and firmness setup?

A: I am currently sleeping on an Eastern King Deluxe Latex Mattress placed on the Euro Slat Foundation, with the cores setup as medium over firm on top of extra firm. I literally dream about this bed while sleeping on it. I am juggling three jobs and the feeling I get when I come home and melt into this mattress is indescribable. <—- did not mean to sound like an ad.. its just awesome!

Q: Do you prefer Natural or Blended Latex?

A: I tried but I really can’t tell the difference. My bed at home is blended latex and I have taken quite a few quality control office naps on our 100% natural latex version. I have come to the conclusion that more office naps will be required for final judgement.

Q: What do you like about speaking with FloBeds’ customers?

A: I like taking care of people, and I love that everyone who calls in is calling for the same exact reason; they are looking for that good melt into your mattress sleep, and I have been given the tools to help them make it happen. BRING IT ON FRIENDS!!!

 

Restored Body Upon Awakening

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“She turned to the sunlight And shook her yellow head,And whispered to her neighbor- -Winter is dead.”

FloBeds is proud to craft beds for some very talented athletes. Everyone deserves a good night’s sleep, and that can be especially hard for athletes. That is what we are here for! Here is what snowboarder Hannah Teter thinks about FloBeds:

“I could not be more happy about my FloBed… it provides everything that I‘ve ever been looking for, from comfort to recovery. It is so important to sleep on a healthy Organic bed that can give you more than just a good night’s sleep, but also a restored body upon awakening. I wish that I could pack this bed in my bag and bring it everywhere with me!” -Hannah Teter

Happy Holidays

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Whether you are snuggled up in your FloBed this Christmas Eve or waiting by the chimney for Santa, we hope you have an evening filled with Christmas cheer. It has been a busy few weeks here at FloBeds as folks placed their Christmas orders. We are so excited to enjoy the holidays with our family and friends, and hope you are doing the same. Merry Christmas and a happy New Year!