Whale Festival

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The Pacific Gray Whales are migrating north right now—and maybe you should too!

gray whale breeching
gray whale breeching

As you might know, Flobeds is located in Fort Bragg, CA, a small town nestled between the redwoods and the sea in Northern California. We would love to invite you to join us in celebrating Fort Bragg’s 36th Annual Whale Festival, which honors the migration of the Gray Whale all the way from Baja back to its ancestral feeding grounds in the Bering Sea. It’s the perfect excuse for you to heed nature’s call and get moving, migrating up or down the coast of the Pacific Northwest to spend the weekend in Fort Bragg, California this March 16th – 18th.

View from Coastal Trail
View from Coastal Tra

Why watch the whales in Fort Bragg? Not only does the small town boast a coastal trail perfect for whale watching—over three miles of walking and running paths along the coastal bluffs—but it is also home to the Noyo Center for Marine Science. The Noyo Center has in its collection the world’s largest Orca on display (a 26ft articulated skeleton of a Killer Whale), and the skeleton of a 73ft Blue Whale that washed onto the Mendocino shores a few years ago. Last year alone, the Noyo Center brought marine science education to over two thousand kids in local schools. And you can see the magic for yourself: the Blue Whale Skeleton will be on display for the 36th Annual Whale Festival! Join locals in a 5K run along the coastal trail, help them preserve the whale bones with an annual painting and preservation session, or just enjoy the local brewery, wineries, and artistry. See ticket info and the full list of activities here: http://mendocinocoast.com/fort-bragg-whale-festival

(Flobeds president and local city councilman, Dave Turner, and a first grade class learning about the Blue Whale skeleton with the Noyo Center)
(Flobeds president and local city councilman, Dave Turner, and a first grade class learning about the Blue Whale skeleton with the Noyo Center)

Flobeds is a proud sponsor of the Noyo Center. In honor of the whale festival, we are offering a five percent discount and a matched donation to the Noyo Center when you purchase one of our personally crafted latex mattresses with the code WHALE (enter on FloBeds Cart page above “Noyo”). Want to try out the mattress while you’re in town? Several inns and B&Bs on the coast carry our beds, so you can sleep on it before you buy it. Otherwise, stop by our showroom on Redwood Avenue or visit our website to learn more.

(Dave Turner, Noyo Board member and  FloBeds Founder/President, in the jaws of the Killer Whale at Orca Articulation Workshop last summer)

But do you really need an excuse to marvel at one the earth’s greatest creatures? Come join us to celebrate the Gray Whale in Fort Bragg, California!

 

 

Trick or Treat

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20 years ago we introduced the FloBeds Layered Talalay Latex Mattress.  Back then we spent a lot of time explaining the benefits of latex foam rubber in a mattress.  The superior qualities of Talalay Latex made it pretty easy:  comfortable, natural, healthy and durable. Demonstrating the advantages of sleeping on a buoyant, breathable and baby-safe Talalay mattress was not difficult.  In 1997, convincing someone they should consider ordering a mattress on line was a different story.

We knew we had to make it risk free, so we designed our mattress to be the first personally crafted latex mattress.  Need if firmer or softer, just take out a layer and replace it with the firmness you need.  And if you can’t get it right.. get your money back!  Unheard of in those days.

Over the last 3 years, a 100 new mattress companies have realized that customers like to order from the convenience of their home.  Enter the hucksters and snake-oil sales types, which leaves you asking:
Trick or Treat?

At FloBeds we guarantee no tricks, all treats and sweet dreams.  How can you tell?  Look around the web… our customers love us.  Check out the website.  Email or call us!  We take care of our customers… we always have and always will.Family Business

After you realize we are a family business that has a 20 year online record of excellent service offering the best mattresses in the world, Talalay Latex, you know have found the bed of your dreams.

 

All About Latex Mattresses and A Good Night’s Sleep

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We all need our sleep:  beauty, brains, energy or just for rest and recuperation.

You may have heard of the six sleep admonitions to getting a good night’s sleep:

  1. Keep to a schedule, even on weekends.
  2. Maintain a bedtime pattern.
  3. Get exercise everyday, but not just before bed.
  4. Don’t eat or drink alcohol or caffeine before bedtime.
  5. Keep your bedroom environment conducive to sleep: cool, dark and quiet.
  6. Give your body (spine, lumbar, shoulders and hips) the support it requires with a proper mattress.

If you can take care of items 1 – 5, we can help you get a mattress that, as Goldilocks said, is Just Right.

To design a mattress that gives you spinal alignment as well as relief for your pressure points, just take a momement to tell us about your six sleep demographics:

Go Ahead, Make My Bed
Click here and we will design your sleep system

 

  1. How old are you?
  2. What is your height?
  3. What is your weight?
  4. Are you male or female?
  5. Do you predominantly sleep on your back, stomach or side?
  6. Do you generally like your mattress softer or firmer.

We make every mattress out of Talalay Latex surrounded by Organic EuroKnit Cotton quilted to Organic Wool.  Each side is designed for each sleeper.  Life

Click to see our 20 yearGoldilocks Guarantee
Click to see our 20 year Goldilocks Guarantee

is too short to compromise on proper support in your mattress.  We will build your mattress to your sleep demographics.  And every FloBed is adjustable.  With our Goldilocks Guarantee you can make it softer or firmer for the 20 year life of the mattress.

Because we manufacture every FloBed latex mattress and ship it directly to you, we can afford to put in the very best materials and provide you with unparalleled customer service.    All at a price that is less than you will find in the traditional distribution cycle because you are only paying for the materials and the 10 person company that makes your FloBed.  You are not paying for storefronts, wholesale and retail sales force, extra transport and all the usual cost of doing business.  You get a Talalay Latex Mattress and a money back guarantee as well as a Goldilocks Guarantee allowing you to order new firmness cores at a steep discount for 20 years.

Not losing sight…

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DaveDeskWord

Back in the 1996 we had a crazy dream: allow customers to design a quality mattress online that would meet their sleeping needs… not just a good compromise, but a mattress each sleeper could choose the right mattress configuration for their body.  Five years later Temma Ehrenfeld, of Newsweek, coined “Goldilocks Was Right” newsweek-189after purchasing a FloBed and then writing about it…
and we’ve been helping folks make their bed “Just Right” ever since.

The one thing we have never lost sight of is treating our customers like we would want to be treated. That adds up to: 1) making our mattresses out of the best materials we can find — Talalay latex of just the right firmness combinations cut precisely to fit together in a single unit of individualized comfort and 2) unparalleled customer service.

…More –>FloBeds Blog

Visiting NYC

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BrynaTurnerAnne and I took are visiting New York City and our daughter, Bryna, to witness her professional playwriting debut.  The Lincoln Center LCT3 Theater is producing  her comedy: Bull in a China Shop (LCT3 produces shows by new playwrights, directors and designers).  http://www.lct.org/shows/bull-china-shop/

Needless to say, we are proud parents and are having a blast.  The play is still in previews and it is amazing to watch the actors, director and playwright fine tune the production up until the March 1st opening.  Last night the cast and show were surprised and thrilled to find  Gloria Steinem and Christine Ann Lahti in the audience.

Gloria Steinam and
Gloria Steinam and Christine Ann Lehti visit after show.  (They loved it, btw:)

I’m supposed to be working on the new website from our apartment in the Upper West Side… but this is just too much fun.  (Dewey, I promise to get to it.)  I am excited to showcase the easier to navigate site (especially on mobile) and can’t wait to get customer feedback on our latex mattresses .

We arrived the night before the February snow… we knew it might come, but 10 inches?  Come on!

Anne walking back from the Metropolitan Museum

It’s pretty much gone now, but us Californians still get shocked walking out in to a 30 degree (feels like 20) morning.

Often imitated, never duplicated.

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Back in the 90s, we were shipping common carrier. We worked hard to make it possible to ship our latex mattress and quality foundation via UPS by 1998. And we never lost sight of the importance of having the right support for each person. We knew that people of different age, weight, height and sleeping positions deserve a mattress that is built for them.

It is fun to see all the mattress companies popping up on the Internet, making “bed-in-a-box” ubiquitous. But as they say: As they say: “Often imitated, never duplicated.”

The “Boxing” is just one part… Many of these ghostly wanna-be’s promote “one firmness fits all”. Crazy, but at last count there were over 60 of these companies… usually offering a couple of inches of latex or memory foam on top of inexpensive polyurethane foam. Glad you found us in the increasing noisy Internet mattress market. We know we have to make each side right. We believe you deserve a mattress made with more than one or two inches of latex (ours, of course, is 100% latex. Top-to-Bottom, Side-to-Side). And of course you deserve a company famous for its unparalleled customer service. Maybe age does matter.
In Beds for 28 years, on the web since 1996

The original
The original bed in box… and qualilty too!

Customize Your Pillow

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The FloBeds Twice Fluffed Pillow is loved by our customers because, like our natural latex mattresses, it is adjustable.

FloBeds_pillowx0

— 100% Talalay latex
–virgin latex shredded twice for optimum loft
–breathable, comfortable, long lasting
–naturally inhibits dust mites, bacteria & mold
–100% organic cotton
–washable euro-knit zippered outer cover
–220 thread count sateen inner cover. Second inside zipper allows adding or removing latex to adjust your pillow to make it “Just Right“.

Screenshot (610)

Everyone in the family will love it.

Finely Crafted Tranquility

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Our customers love the Prodigy 2.0 Adjustable Base from Leggett & Platt.

Here is what one customer said about why she decide to get an adjustable base:

“I constantly struggle with pain in my sciatica. When I raise my feet and head at the same time in the adjustable bed, I feel some pressure relief in my back.

Also, my husband has asthma and finds that he sleeps best when he is propped up. Instead of using all of our pillows to prop himself up, now all he has to do is raise the head on his side of the bed.

It is convenient for both of us because we can adjust each side to fit our personal needs. Having the adjustable base for our FloBed natural latex matttress has made a huge difference in the quality of our sleep.”

-Maria

If you are interested in hearing more about our best selling adjustable base, the Prodigy 2.0, take a look at the video below:

Customer Review Episode 3

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In the final episode of our mini-series, Lea Laase describes her experience working with the FloBeds staff. Lea found that her husband’s side of the mattress was perfect but her side needed some adjustments. So she called the FloBeds team and was told over the phone what changes she could make to start sleeping comfortably. The great thing about purchasing a FloBed is we are only one call away. Our team is here to support you in your quest for a better night’s sleep.

https://youtu.be/hDmbt5jxYEk