It’s getting dark outside…

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It’s  getting dark outside earlier.  Soon the leaves will be swirling.  Little bit of work to do in the yard and then we’re tucking ourselves inside our homes as winter approaches.  Kids will be knocking on your door, and you’ll know it is almost time to turn the clocks back.  The nights get longer and we want to help you get the best of every night. all hallows eve

Our claim to the “Original Personally Crafted Mattress” is not just costume and tricks.  We mean what we say:  we do whatever your body needs.  That is our promise and the key to our success.  Our money back guarantee gives you assurance (and sets up a win-win relationship between you and FloBeds).  So, if you have a FloBed… don’t ever hesitate to contact us over the years to tune your mattress if your needs change.  And if you don’t, why not?  What do you have to lose?  Join our growing family of happy sleepers.  FloBeds.com

A Time to Sleep

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To every thing there is a season, and a time to every purpose under the heaven:

A time to be born, and a time to die; a time to plant, and a time to pluck up that which is planted;

A time to kill, and a time to heal; a time to break down, and a time to build up;

A time to weep, and a time to laugh; a time to mourn, and a time to dance;

A time to cast away stones, and a time to gather stones together; a time to embrace, and a time to refrain from embracing;

A time to get, and a time to lose; a time to keep, and a time to cast away;

A time to rend, and a time to sew; a time to keep silence, and a time to speak;

A time to love, and a time to hate; a time of war, and a time of peace.

And, of course… A time to sleep, and time to dream.  No time to toss, no time to turn.

Goodbye my friend

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I am honored to have served on the Fort Bragg City Council with Jere Melo and lucky to have called him friend.

I put a Jere Melo for City Council sign on our fence in 1996.  Well actually… Jere wouldn’t put holes in your fence so all his signs came with a couple pieces of rebar and four wire clamps.  No messing around with Jere.

In 2000 I decided to run for one of the two open seats on council.  Jere whooped me good that year.  Lindy here squeaked by.  Two years later I won my seat, and ever since I have thanked my lucky stars that my re-elections didn’t come up against Jere. 

Working with Jere on council was lesson in civility.  He would patiently wait his turn to talk, one finger raised signaling he had something to say, watching with a bemused smile as other council members interrupted each other and carried on in a wholly un-respectful manner.  Jere would hold a finger up until the Mayor called on him and it was always:  “Mr. Mayor, if I might”…  Jere was a gentleman.

And Jere kept it light.  Meg Courtney remembers:  “He used to tell me how much he enjoyed it that we could “pull each other’s tails”, as he would call it, and have fun doing it. I always felt we took a little pride in being different but respectful of each other, and working as a team – something you don’t see a lot of these days in politics.”

I was elected Mayor after Jere’s second term as Mayor and he was seated on the right side of the council.  He would often begin with, “Mr Mayor, if I could offer a voice from the far right”… that Jere twinkle and smile disarming you:  Jere and I didn’t always see eye to eye on issues, but it was never personal.  We argued our positions, listened, argued some more and Left & Right were out the window…  the best for Fort Bragg was the order of the day.  And when we nailed down a good direction that took a lot of work, Jere would do a fist pump and grin for all our hard work.

I appreciated fellow councilmember Doug Hammerstrom’s insightful comment when he said:  “Jere always listened closely to what we said, and that made me try to be extra careful to make sure that what I said was the best I could bring to the discussion.”

Last year when the County had to close the Animal Shelter here we had to figure out how to replace those essential services.  … like lots of small towns we have groups of upstanding citizens with long standing feuds… and in Fort Bragg there has been some tension between groups that love animals.  Both doing good works, but talk about cats and dogs.  Jere and I were both on Public Safety.  Well, guess who didn’t hesitate to start leading the discussions on how we can all work together… Jere would wade into anything… with a smile.

The council gets often inundated with paperwork and reports.  Sometimes its all you can do to read the executive summary.  Jere read it all.  He marked it up, and often he shared his thoughts in a written report. 

I was always impressed how Jere was both a regular working guy, and one of the smartest men I have ever met… and effective.  Councilman Dan Gjerde recently wrote: “Right off the bat, Jere always seemed to know who to call, and he’d always do something practical with the call. His phone calls were always geared to lead to a next step, to a finish line.  In recent years, I saw Jere put his years of contacts, organizational skills and tireless work into literally dozens of projects”.

The last two weeks I keep hearing the same thing from people:  “Jere has made me reconsider my life.  I am going to do more for the things I believe in.”

Maybe if we all pledge to spend 1 hr a year for 20 years we can pick up half the work Jere was doing. Or 2 hours… OK,  boss

Jere Melo was  hardworking,  smart,  thoughtful,  funny,  wise, kind,  generous,  humble,  helpful,  stubborn, and he loved Fort Braggers… and, by God, Fort Bragg loved him.

Hello Neighbor!

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We are excited to be adding the expanded line of our neighbor here on the coast, Coyuchi Organic Linens.Our neighbor, Coyuchi, shows some fine organic linens on the waters edge Coyuchi Organics is just 140 miles down the Pacific Coast from Fort Bragg, where all three of our facilities are. We wish we came up with their line: “Everything we create is designed to comfort and rejuvenate –- body, mind and spirit -– to help you turn your home into a sanctuary.”

Be sure to check out these great linens… including the new soft and cozy Jersey knits!

When you start with a FloBed featuring Organic Cotton, Organic Wool, Natural Latex, Certified Sustainably Harvested Pine and you top it with Coyuchi’s fine organic linens… you know your home will be your sanctuary.

Who’s using all the natural latex?

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When we started making our Latex Beds in the 1997 we were the only ones in the United States other than the once mighty Englander. Back then Europe had regional manufacturers of latex mattresses. Natura of Canada started showing up at trade shows not too much later. Now, it seems every innerspring company in the country wants to add a couple of inches of latex and say “featuring 100% latex.  It’s a crying shame.  A couple of the higher end lines have an all latex mattress, top-to-bottom and side-to-side, and are charging a king’s ransom (but they have a big distribution network to support, suppliers, factories, distributors, retailers and, of course, Madison Avenue).  If you find one that is entirely Talalay Latex, like ours, you can expect to pay a thousand or two more than our prices. But back to the question: “Who’s using all the natural latex?“. Here is a graph of what natural rubber is looking like on the commodities market.

Natural Rubber Commodity Prices 2010-2011
Natural Rubber Commodity Prices 2010-2011

I believe three things are affecting the price of rubber.
1) We’re selling so many latex mattresses;)
2) The Chinese and other developing countries are using a lot more rubber, from automobiles to consumer products.
3) Wall Street is making tons of money in the commodities market, and you and I are paying for those bonuses.

We are working hard to keep the price reasonable for you, and, of course, we still back up our beds with the best customer service in the business (some say the best they have seen since they fell in love with Nordstroms).  Again, this is where our Manufacturer Direct model works so well for our customers:  every increase in product cost does not get marked up 2 or 3 times.

Back to FloBeds.com

no such thing…

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Who says “There’s no such thing as a…
Free Foundation Sale
but remember, it only counts under a great mattress!

And we guarantee you’ll love it… or your money back! I remember when Rocky first challenged sales to try and sell more beds with foundations then the wood shop could make.  That was one of our most successful events ever!  Since then, when spring and summer roll around, and folks are outside, not thinking about how they slept last night… we sometimes kick it up a notch and have a foundation sale.

And boy, when you see the quality of what Rocky and his team put out… you wonder how we can afford to do it.

May Day

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It’s May, it’s May…
Celebrate May - Dance around the May Pole!
Camelot comes to mind…

But on the business of a good night’s sleep, consider your needs…
Does your shoulder hurt?  Do you have specific areas that need pressure relief?  Is your bed too hard?  Do you and your partner have to compromise on your mattress firmness?

Let us give  you some Firm AdviceLet us give you some Firm Advice!

Our Mattress Selector and Firmness Advisor
will ask you a 6 questions about you and your sleep and point you in the right direction.

Because we are a small mattress company (just 10 full time employees:), we are able to consider your needs when we design a mattress for you.  And with our Goldilocks Guarantee, if we don’t get it “Just Right”… we will work with you to get it right or give your money back.  It’s not rocket science, but it does take some thinking and personal attention.

Fresh New FloBeds Look

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Welcome to a fresh new FloBeds.  Eve has created a cleaner look for us.  Our code team has not kept up with her, but I couldn’t wait to put it up, since even 80% is better than the old.  She is mortified… I come from the ol “under construction” era… so this is great!  All kidding aside, please excuse a few dead links and functionality issues for the next week or so as we button up the site.

I am especially appreciative of the new Mattress Selector that Eve and Johanna have developed.   Sages How It Works (or Sleep-o-nator as we have taken to calling it) is pretty cool too.  So look around,  excuse the dust, and let us know how you like our new home.  (And if a door doesn’t open or you can’t turn on the hot water, please let us know that too;) 

Dave

Dave’s Word

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 Sage sleep advice from FloBeds founder, Dave Turner, who also happens to be the Mayor of our fair city of Fort Bragg, California… Really, he’s our founder and our Mayor!  We had to give him his own “column”.
            Life is too short for a cheap mattress.  OK, something original… Quality is important.  As my kids say: “Huge”.  We don’t cut corners when it comes to the quality of our components.  And because of our manufacturer-direct-to-you model, our prices are still reasonable.  But right up there with quality and our attention to detail is our attention to YOU.  We’re real good at getting your mattress Just Right for your body.  And when we don’t, were the best at making it right.  We can tune our beds to you.  If we can’t… we give your money back.  It’s not complicated, but it takes a lot of attention.  We promise to give you our attention.  I hope you enjoy our new improved look.  Thanks Eve.

Who is the Sheep Mattress Company?

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Historical Point on Sheep Liberation: FloBeds started using the Jumping Sheep in 1997, when Anne decided to draw something to better represent us. Serta must have liked Anne’s Jumping Sheep. In 2001 they started sticking Counting Sheep in showroom windows across the country. Not only was it the humane thing to do, freeing all the Counting Sheep helps set the “Who is the Sheep Mattress Co” question straight.
Dave