Trick or Treat

20 years ago we introduced the FloBeds Layered Talalay Latex Mattress.  Back then we spent a lot of time explaining the benefits of latex foam rubber in a mattress.  The superior qualities of Talalay Latex made it pretty easy:  comfortable, natural, healthy and durable. Demonstrating the advantages of sleeping on a buoyant, breathable and baby-safe Talalay mattress was not difficult.  In 1997, convincing someone they should consider ordering a mattress on line was a different story.

We knew we had to make it risk free, so we designed our mattress to be the first personally crafted latex mattress.  Need if firmer or softer, just take out a layer and replace it with the firmness you need.  And if you can’t get it right.. get your money back!  Unheard of in those days.

Over the last 3 years, a 100 new mattress companies have realized that customers like to order from the convenience of their home.  Enter the hucksters and snake-oil sales types, which leaves you asking:
Trick or Treat?

At FloBeds we guarantee no tricks, all treats and sweet dreams.  How can you tell?  Look around the web… our customers love us.  Check out the website.  Email or call us!  We take care of our customers… we always have and always will.Family Business

After you realize we are a family business that has a 20 year online record of excellent service offering the best mattresses in the world, Talalay Latex, you know have found the bed of your dreams.

 

FloBeds Congratulates our Adopt-a-Fifth-Graders

2 Future College Students
FloBeds’ Dave Turner with two Future College Students

All of us at the FloBeds Latex Mattress Company are so excited to send this two awesome fifth grade students on their way to college. The Mendocino College Foundation has an Adopt-a-Fifth-Grader program:  Companies (or individuals) can donate $700 to the foundation for a deserving fifth grader selected by the school.  The Foundation guarantees that student will receive $1,000 at graduation towards tuition and books at Mendocino Community College or $500 at another college.  This year Fort Bragg Rotary did a match of $200 for every $500 given, enabling FloBeds to turn $1,000 into $2,000 for two fifth graders.  Last year there were three students in the program here on the Mendocino Coast.  This year, with Rotary’s help and motivation, we have thirty fifth graders thinking about college!

Built in Fort Bragg... shipped worldwide!
Built in Fort Bragg… shipped worldwide!

This is such a powerful program.  Student who have shown themselves to be hardworking, diligent and good citizens are selected by their teachers.  At an early age they are gifted with a scholarship to go to college.  The next 7 years they will have college on their minds.  And it will spread to their friends… that’s just the way of it.

 

All About Latex Mattresses – And A Good Night’s Sleep

We all need our sleep:  beauty, brains, energy or just for rest and recuperation.

You may have heard of the six sleep admonitions to getting a good night’s sleep:

  1. Keep to a schedule, even on weekends.
  2. Maintain a bedtime pattern.
  3. Get exercise everyday, but not just before bed.
  4. Don’t eat or drink alcohol or caffeine before bedtime.
  5. Keep your bedroom environment conducive to sleep: cool, dark and quiet.
  6. Give your body (spine, lumbar, shoulders and hips) the support it requires with a proper mattress.

If you can take care of items 1 – 5, we can help you get a mattress that, as Goldilocks said, is Just Right.

To design a mattress that gives you spinal alignment as well as relief for your pressure points, just take a momement to tell us about your six sleep demographics:

Go Ahead, Make My Bed
Click here and we will design your sleep system

 

  1. How old are you?
  2. What is your height?
  3. What is your weight?
  4. Are you male or female?
  5. Do you predominantly sleep on your back, stomach or side?
  6. Do you generally like your mattress softer or firmer.

We make every mattress out of Talalay Latex surrounded by Organic EuroKnit Cotton quilted to Organic Wool.  Each side is designed for each sleeper.  Life

Click to see our 20 yearGoldilocks Guarantee
Click to see our 20 year Goldilocks Guarantee

is too short to compromise on proper support in your mattress.  We will build your mattress to your sleep demographics.  And every FloBed is adjustable.  With our Goldilocks Guarantee you can make it softer or firmer for the 20 year life of the mattress.

Because we manufacture every FloBed latex mattress and ship it directly to you, we can afford to put in the very best materials and provide you with unparalleled customer service.    All at a price that is less than you will find in the traditional distribution cycle because you are only paying for the materials and the 10 person company that makes your FloBed.  You are not paying for storefronts, wholesale and retail sales force, extra transport and all the usual cost of doing business.  And a money back guarantee as well as a Goldilocks Guarantee allowing you to order new firmness cores at a steep discount for 20 years.

Not losing sight…

DaveDeskWord

Back in the 1996 we had a crazy dream: allow customers to design a quality mattress online that would meet their sleeping needs… not just a good compromise, but a mattress each sleeper could choose the right mattress configuration for their body.  Five years later Temma Ehrenfeld, of Newsweek, coined “Goldilocks Was Right” newsweek-189after purchasing a FloBed and then writing about it…
and we’ve been helping folks make their bed “Just Right” ever since.

The one thing we have never lost sight of is treating our customers like we would want to be treated. That adds up to: 1) making our mattresses out of the best materials we can find — Talalay latex of just the right firmness combinations cut precisely to fit together in a single unit of individualized comfort and 2) unparalleled customer service.

…More –>FloBeds Blog

Visiting NYC

BrynaTurnerAnne and I took are visiting New York City and our daughter, Bryna, to witness her professional playwriting debut.  The Lincoln Center LCT3 Theater is producing  her comedy: Bull in a China Shop (LCT3 produces shows by new playwrights, directors and designers).  http://www.lct.org/shows/bull-china-shop/

Needless to say, we are proud parents and are having a blast.  The play is still in previews and it is amazing to watch the actors, director and playwright fine tune the production up until the March 1st opening.  Last night the cast and show were surprised and thrilled to find  Gloria Steinem and Christine Ann Lahti in the audience.

Gloria Steinam and
Gloria Steinam and Christine Ann Lehti visit after show.  (They loved it, btw:)

I’m supposed to be working on the new website from our apartment in the Upper West Side… but this is just too much fun.  (Dewey, I promise to get to it.)  I am excited to showcase the easier to navigate site (especially on mobile) and can’t wait to get customer feedback on our latex mattresses .

We arrived the night before the February snow… we knew it might come, but 10 inches?  Come on!

Anne walking back from the Metropolitan Museum

It’s pretty much gone now, but us Californians still get shocked walking out in to a 30 degree (feels like 20) morning.

Chemical Free Mattress

When we say chemical free mattress it goes without saying we are referring to to toxic chemicals… those chemicals that can cause harm to the human body.  The FloBeds Natural Latex Mattress is chemical free in all the right ways.

Organic Cotton Cover
Organic Cotton Cover

Starting from the top we first find the organic cotton two ply European stretch knit.  The Euro-knit allows the cover to conform to your body and not hammock or interfere with the support characteristics of latex.

 

The cover is quilted to organic wool.  FloBeds has used wool on top of our latex mattresses since the 1990s because of its healthy qualities:  breathability, hollow structure  (wicks away 1/3 its weight in moisture), and comfort.  When the Federal Government started requiring mattresses to be flame resistant, most companies started using chemicals and artificial barriers to make their mattress pass the open flame test.  We passed with organic wool, on all six sides of the mattress (lofted wool as shown below and compressed wool on the sides and bottom).

Organic Wool - Comfort and Fire Resistant, Naturally
Organic Wool – Comfort and Fire Resistant, Naturally

Not only is the FloBed cover comfortable, healthy and strong… it is beautiful.

Healthy and Beautiful Cover
Healthy and Beautiful

Inside the cover it is simple:  the best support material in the world… 100% Natural Talalay Latex.  Made from the milk of the rubber tree.  No blending with synthetic to cut costs.  No mixing with Dunlop latex to save money.  If we could find a better material to put inside our mattress… we would (even if it cost more money).

Natural Deluxe Mattress
Natural Deluxe Mattress with 100% Natural Talalay Latex

All of this great material is supported by our Euro Slat foundation.  The sides are made of solid FSC certified sustainable Ponderosa Pine and covered with organic cotton quilted to compressed organic wool.

Under the Euro Slats
Under the Euro Slats

Contouring bent beech slat suspension provides both give and rotation and constantly respond to the shifting planes of your body, keeping your spine straight and gives just the right amount of support. Bent-Beech Slats are incredibly durable. They won’t break, crack or bend out of shape. (Europeans adopted this Swiss invention 60 years ago.)

This much goodness has not gone un-noticed…

Radium Foam awarded Cradle to Cradle... the ultimate badge of sustainablity
Radium Foam awarded Cradle to Cradle… the ultimate badge of sustainability

Organic Cotton Natural Latexcradle to cradleOkeoTek Natural Latex

Cradle to Cradle

Years ago I read “Cradle to Cradle: Remaking the Way We Make Things“.

It made so much sense. We began applying the cradle-to-cradle philosophy to FloBeds and we never looked back.

The concept is simple yet powerful.  The Cradle to Cradle standard is a multi-attribute, continuous improvement methodology that provides a path to manufacturing healthy and sustainable products for our world.

We source every component that goes into our Organic Natural FloBed line to be sure they are:
1) serviceable, adjustable and reusable
2) all natural and as chemical free as possible
3) biodegradable
4) sustainably produced

I am pleased to report that our Natural Talalay Latex is certified by the Cradle to Cradle Products Innovation Institute.  cradle2cradlegold200

And now our Talalay Latex is certified Gold!

Dave Turner
President

 

See more of Flobeds’ Blog

Longest Day… Shortest Night

I guess my FloBed mattress is going to miss me… I know I will be looking forward to hitting the sack tonight.

The longest day… the shortest night. The Sun is at its highest point over the North Pole. Summer is officially upon us. Enjoy the day… and get a good night’s sleep on your FloBed, no matter how long the sun stays down.

The mattress that is good for you… and good for the whole world.

Dunlop vs Talalay Latex and…

On Mar 29, 2014,  Y. Z. wrote:

Interested in latex mattress.

1. I believe firm Dunlop latex is better for the support. Do you have such an option?

*We only offer Talalay.  We feel it is superior in consistency and longevity.  Latex firmness is measured in ILD, which is how many pounds it takes to compress a 4” piece of latex to 3”.  A 36 ILD  Talalay piece of latex takes the same 36 pounds to compress as a Dunlop piece.  Dunlop is stiffer, and can be used as a bottom layer without compromising the mattress.  This will allow for a lower cost mattress.  However, we feel that it is important to be able to move layers up and down in your mattress to achieve the best support for your body.  If you have a Dunlop layer on the bottom and want to firm up your mattress, moving the Dunlop to the top will bring a stiffer, less conforming layer closer to your body and compromise the comfort.

ILD and Firmness https://www.flobeds.com/information/latex/firmness-spectrum.htm
Talalay vs Dunop https://www.flobeds.com/information/latex/talalay-vs-dunlop.htm
2. Convoluted latex is soft. I prefer a bit firm as a top. Does convoluted latex also has firm, medium and soft type?

*We offer our 2” layer of convolute on all our mattresses.  It is for pressure relief and blood circulation.  If, after trying our mattress with convolute, a FloBeds customer wants a solid 2” layer instead, we will exchange (no charge) the convolute for any firmness desired from 22 ILD to 36 ILD.

3. After purchasing, can I change one of the layers, e.g. Change the firm for medium… What is the cost?

*We offer our Goldilocks Guarantee which allows you to purchase new cores (half width in King, Queen or Full) at a deep discounted price of $75 for the first 5 years.  Here is a link to the complete details of the Goldilocks Guarantee:  https://www.flobeds.com/guarantee/goldilocks-guarantee.htm

4. Returning cost

*Our 100 day test rest allows you to return your FloBed for a full refund of the purchase price.  You only pay the shipping.  For example:  A queen mattress and foundation would cost  $149 to ship to the Continental US.  We offer our UPS account to return at the same price, so your risk would be $149 twice, or $298.  A mattress only is $99 each way.

Thank you for considering FloBeds,

Dave

Imagine Pressure Relief In Bed

Fort Bragg, CA

Imagine you could choose any spot on your body and make your mattress softer or firmer in that exact spot.  That is relief, relief a FloBeds vZone Latex Mattress delivers to thousands of sleepers.  The genius of the vZone lies in the six adjustable latex zones, all encased in an organic cotton sleeve, within the zippered luxurious Euro-knit organic cotton cover.  Most bodies need attention in three areas: shoulders, hips and lumbar.

Need a little softer in your hip zone?  Simply open cover, unzip the pocketed hip zone and insert your soft zone.  Each sleeper controls their own firmness or pressure relief.  www.FloBeds.com provides a “Mattress & Firmness Selector” and ships worldwide.

Add a European Slat Foundation with flexible beach wood slats under the mattress and one finds sleep and comfort most only.

FloBeds is able to make a pure clean mattress by using natural latex from the rubber tree surrounded by organic cotton quilted to organic wool.  The wool acts as a fire barrier and passes the Standard for the Flammability of Mattress Sets (Open Flame Test).  The new standard required mattresses and foundations to be able to withstand an open flame for 50 seconds on the side and 70 seconds on the top without igniting. Most companies use FR chemicals or other artificial components to pass this test… FloBeds is proud to use only wool to make our mattresses meet this standard. dream of.

Customer reviews cover the gamut from “herniated disk pain gone” to “our son’s FloBed is far cozier and more comfortable than our more expensive Duxiana.”

FloBeds was started by Dave Turner while a student at Stanford University.  They sell 90 percent of their beds via www.FloBeds.com which features both a “Goldilocks Firmness Guarantee” and a Money-back Guarantee.   Now the mayor of the small Northern California coastal town of Fort Bragg, Turner likes to tell folks that doing business on the internet is a lot like doing business in a small town:  if you don’t treat someone fair, everyone will know about it.  FloBeds’ focus on customer service before and after the sale seems to be paying off as 2013 saw their best year ever, and sales continue to grow.

Contact:  Dave Turner, President, FloBeds davet@flobeds.com 707-964-3356

Tags:  Natural, latex, European slat foundation, pressure relief, lumbar support, mattress zone.