Dunlop vs Talalay Latex and…


On Mar 29, 2014,  Y. Z. wrote:

Interested in latex mattress.


1. I believe firm Dunlop latex is better for the support. Do you have such an option?

*We only offer Talalay.  We feel it is superior in consistency and longevity.  Latex firmness is measured in ILD, which is how many pounds it takes to compress a 4” piece of latex to 3”.  A 36 ILD  Talalay piece of latex takes the same 36 pounds to compress as a Dunlop piece.  Dunlop is stiffer, and can be used as a bottom layer without compromising the mattress.  This will allow for a lower cost mattress.  However, we feel that it is important to be able to move layers up and down in your mattress to achieve the best support for your body.  If you have a Dunlop layer on the bottom and want to firm up your mattress, moving the Dunlop to the top will bring a stiffer, less conforming layer closer to your body and compromise the comfort.

ILD and Firmness
Talalay vs Dunop
2. Convoluted latex is soft. I prefer a bit firm as a top. Does convoluted latex also has firm, medium and soft type?

*We offer our 2” layer of convolute on all our mattresses.  It is for pressure relief and blood circulation.  If, after trying our mattress with convolute, a FloBeds customer wants a solid 2” layer instead, we will exchange (no charge) the convolute for any firmness desired from 22 ILD to 36 ILD.

3. After purchasing, can I change one of the layers, e.g. Change the firm for medium… What is the cost?

*We offer our Goldilocks Guarantee which allows you to purchase new cores (half width in King, Queen or Full) at a deep discounted price of $75 for the first 5 years.  Here is a link to the complete details of the Goldilocks Guarantee:

4. Returning cost

*Our 100 day test rest allows you to return your FloBed for a full refund of the purchase price.  You only pay the shipping.  For example:  A queen mattress and foundation would cost  $199 to ship to the Continental US.  We offer our UPS account to return at the same price, so your risk would be $199.  A mattress only is $99.

Thank you for considering FloBeds,


Imagine Pressure Relief In Bed


Fort Bragg, CA

Imagine you could choose any spot on your body and make your mattress softer or firmer in that exact spot.  That is relief, relief a FloBeds vZone Latex Mattress delivers to thousands of sleepers.  The genius of the vZone lies in the six adjustable latex zones, all encased in an organic cotton sleeve, within the zippered luxurious Euro-knit organic cotton cover.  Most bodies need attention in three areas: shoulders, hips and lumbar.

Need a little softer in your hip zone?  Simply open cover, unzip the pocketed hip zone and insert your soft zone.  Each sleeper controls their own firmness or pressure relief. provides a “Mattress & Firmness Selector” and ships worldwide.

Add a European Slat Foundation with flexible beach wood slats under the mattress and one finds sleep and comfort most only.

FloBeds is able to make a pure clean mattress by using natural latex from the rubber tree surrounded by organic cotton quilted to organic wool.  The wool acts as a fire barrier and passes the Standard for the Flammability of Mattress Sets (Open Flame Test).  The new standard required mattresses and foundations to be able to withstand an open flame for 50 seconds on the side and 70 seconds on the top without igniting. Most companies use FR chemicals or other artificial components to pass this test… FloBeds is proud to use only wool to make our mattresses meet this standard. dream of.

Customer reviews cover the gamut from “herniated disk pain gone” to “our son’s FloBed is far cozier and more comfortable than our more expensive Duxiana.”

FloBeds was started by Dave Turner while a student at Stanford University.  They sell 90 percent of their beds via which features both a “Goldilocks Firmness Guarantee” and a Money-back Guarantee.   Now the mayor of the small Northern California coastal town of Fort Bragg, Turner likes to tell folks that doing business on the internet is a lot like doing business in a small town:  if you don’t treat someone fair, everyone will know about it.  FloBeds’ focus on customer service before and after the sale seems to be paying off as 2013 saw their best year ever, and sales continue to grow.

Contact:  Dave Turner, President, FloBeds 707-964-3356

Tags:  Natural, latex, European slat foundation, pressure relief, lumbar support, mattress zone.

Spring (good)… Springs (not so good)

Organic Wool - Comfort and Fire Resistant, Naturally

It rained again today.  What a blessing.

We have had 3 years of very dry weather.  The thought of mandatory water rationing is not pleasant, but was on the horizon before these last two storms.

I hope the rain continues.

Curious Lambs
Spring Lambs are curious!

The sheep need it too!

Spring lambs are frolicking.  They will be making future FloBeds wool and live to an old age.  Are sheep-years like dog-years?   One thing is certain: our customers don’t count sheep!

Maybe you should consider a natural latex mattress made with 100% pure milk of the rubber tree foam rubber cores surrounded by organic cotton and organic wool (the wool is our way of making a fire-safe mattress that meets US Open Flame Mattress Standards).  No more counting sheep… just enjoy the great qualities of latex and wool in a chemical free bed of your dreams!

Should you have to rotate your mattress?


We Don’t Believe in Turning Your Mattress

Instructions for
an Innerspring Mattress

Turning your mattress correctly in five easy steps

Regular turning is critical. For the first three months after purchase, turn your mattress monthly; thereafter, every 90 days. Also, remember to rotate your boxspring twice a year.

Instructions for

FloBeds Mattress


step1.gif (1960 bytes) Push at corners A and B while
mattress is lying flat.
sheepsoft.gif (2115 bytes)
step2.gif (1993 bytes) Position mattress across bed so that
it hangs over one foot or more.
sheepmed.gif (2098 bytes)
step3.gif (1639 bytes) Raise mattress up on edge as
indicated in the illustration.
sheepfirm.gif (1828 bytes)
step4.gif (1873 bytes) Let mattress fall gently toward head
of bed as shown.
step5.gif (2022 bytes) Push alternately on corners A and B
to position mattress.
This may result in personal injury or damage to your
mattress. Handles should be used only to position the mattress. They
may pull out if used to support the full weight of the mattress.
Your dreams may vary.

Thanksgiving… a time to pause… and say thanks.



It has been a good year at FloBeds, thanks to all of you who put your trust in our team to make your mattress “Just Right”.   We love to hear from our customers about how they love their FloBed.  And it is no small matter.  It turns out that after 15 y ears of making the “Original Personally Crafted Latex Mattress”, over half our sales come from satisfied customers:  either purchasing another FloBed… or recommending FloBeds to a friend or relative.


We want to take this Thanksgiving to offer a discount on our Twice Fluffed line of shredded latex products.  Half off as a way of saying thanks.

Since February of this year we have been offering our organic and original latex mattresses at every day good prices.  No sales.  No wondering if this is a good deal.  Day in… day out… we are offering our best price for a product we are proud to back up with the finest customer service and “personally crafting” in the sleep industry.  We have been taking care of our customers and their adjustable latex mattresses one-on-one for since the 1990’s.  And with your good will and the continued blessings we are so fortunate to receive, we will continue to provide quality service to you and your friends for generations to come.

Happy Thanksgiving to  you and yours,


Memory foam mattresses vs Latex Mattresses


Other Memory Foam Beds Vs FloBeds

Compare to brand X

brand-X memory foam vs flobeds





Euro Knit Stretch MicroCare

European stretch knit uses MicroCare knit with Amicor Pure. Amicor Pure is a smart fibre with anti-bacterial and anti-fungal additives inside the fibre. Due to the unique fibre structure, these additives are diffused slowly – providing long lasting protection to textile fabrics.

FloBeds FloCare European Knit mattress cover further enhances health and comfort with a soft supple feel that does not interfere with the comfort and contouring of the FloBeds mattress. FloBeds quilts the FloCare knit to one inch of pure New Zealand Wool. That’s all. The whole cover unzips for cleaning and hanging in the sun.

Health and comfort: revolutionary, yet natural. The FloBeds way.

Terry Cover with Air-Permeable Liquid Barrier

(Air-Permeable does not mean it lets a lot of air movement around your body… just that a some air will get through!)

Pressure Relief Layer Pressure Relief Layer

FloBeds uses 2-1/2″ layer of 5 pound memory foam. We think viscoelastic is the best pressure relieving surface avaialable for mattress construction.

3 ” Layer of Viscoelastic Material

Support Core Support Core

FloBeds uses 100% Talalay Latex Cores (5-1/2 total core thickness). Talalay is the most comforming latex (foam rubber) available. Each side of your FloBed will be personally engineered to support your back the way it should be supported. With our 13 possible firmnesses and our 90 Night Money Back Firmness Guaranteed Test Rest, you know we will get the right firmness for you. Latex

Bonded Substrate

(Others use a 5″-8″ block of inexpensive polyurethane. This is the product that has caused innerspring mattresses to take a set in just a couple of years). Other Memory Foam Bed manufacturers have a “one firmness fits all” philosophy.

Foundation Foundation

FloBeds Slat Foundations are constructed of solid 3/4″ pine sides and 3/4 inch clear vertical grain fir slats to provide maximum air circulation for your mattress. True level surface for lasting performance and support. Dual foundations work on standard heavy-duty metal bedframe, and true ‘do not disturb’ sleep.

Steel/Spring Understructure.
Not much there, take a look for yourself.

Rocket Science Rocket Science
Firm Advice

Ahem… sleep is really not rocket science, just getting the right support. (Although we sure like NASA’s contribution to pressure relief;)

“Space Technology”

Shipping Method Shipping Method

Ships via UPS

Ships via Common Carrier

Test Rest

Test Rest

Goldilocks Guarantee

100-day trial, life time adjustments

30-90-day trial

Sleep for success. . .




Sleep Is the New Status Symbol
For Successful Entrepreneurs


Jeff Bezos is a man to be envied.

His has revolutionized online shopping and made him an icon for brash, young Internet entrepreneurs. And, of course, Mr. Bezos, chief executive of the company, is very, very rich.

But here’s the real sign that he’s made it: Mr. Bezos, 35 years old, gets eight hours of sleep a night.

A restful, rejuvenating, even luxurious, eight solid hours of sleep a night.

“I’m more alert and I think more clearly” as a result, Mr. Bezos says. “I just feel so much better all day long if I’ve had eight hours.”

It’s official. Sleep, that rare commodity in stressed-out America, is the new status symbol. Once derided as a wimpish failing — the same 1980s overachievers who cried “Lunch is for Losers” also believed “Sleep is for Suckers” — slumber is now being touted as the restorative companion to the creative executive mind.

Business superstars-of-the-moment like Mr. Bezos and Netscape Communications Corp. co-founder Marc Andreesen, who likes at least eight hours of sleep a night, are a world away from the vintage workaholism of a Michael Milken or the nonstop deal-making and partying of a Donald Trump, who used to brag about indulging in only a few hours of nightly downtime. Now, sleep is a perk of the truly successful, a privilege of membership in that elite stratosphere of people secure in the knowledge that the show can’t start until they arrive.

In the very early days of his career at Netscape, Mr. Andreesen, 27, used to get up around 7 a.m. and work as late as 4 a.m. the next night. “I would spend the whole day wishing I could go home and go back to bed,” he says. Now new chief technology officer at America Online, which recently purchased Netscape, Mr. Andreesen has learned his sleep-performance ratio like a computer algorithm: “I can get by on 7 1/2 without too much trouble. Seven and I start to degrade. Six is suboptimal. Five is a big problem. Four means I’m a zombie.” And, on weekends, he indulges in 12-plus hours of sleep. “It makes a big difference in my ability to function.”

The refreshed executive comes in striking contrast to the rest of exhausted America.

During the past three decades, Americans have put in longer hours at the office and packed ever more into their pre-bedtime hours: working at home on lapt-op computers, surfing the Internet and e-mailing friends, flipping among ever-expanding choices on television.

The result: Nearly two-thirds of adults get fewer than the eight hours of sleep a night during the week that the average American adult requires, compared with fewer than half of Americans in 1960, according to the National Sleep Foundation, Washington, D.C. And nearly one-third of Americans make due with 6 1/2 hours or fewer a night during the work week.

Yawning Through Life

The upshot of this mass sleep deprivation? Many Americans are yawning their way through life. According to the foundation, about 62% of adults have driven while drowsy during the past year and 27% have, alarmingly, dozed off behind the wheel. About 40% of adults are so sleepy during the day that it interferes with their jobs, family duties and other daily activities.

But not people like Judith Curr, the Australian-born publishing executive and newly named president of the Pocket Books division of Simon & Schuster Inc. When she came to New York from Down Under in 1996 and was determined to have breakfast, lunch and dinner with everyone in the publishing world, she used to scrape by on six hours of sleep.

Today, Ms. Curr luxuriates in as much as 8 1/2 hours a night. “It’s very much part of my agenda to get enough sleep now that I’m more in control of things,” she says.

Think of it as the chaste form of sleeping your way to the top. Sleeping a lot never paid off in the old days of the “organization man,” when moving up the corporate ladder meant working longer and staying later than your co-workers. But in today’s high-tech, information-driven economy, the fresher, more creative mind often wins the day.

Richard Edelman, 44, whose Edelman Public Relations Worldwide has 1,600 employees, prides himself on getting seven to eight hours of nightly sleep. “If I’m pitching a story” to a reporter, “I’ve got 30 seconds to sell it or not sell it,” says Mr. Edelman, president and chief executive. “If I sound like I’m dragging, I’m going to bore you.”

Adds Ms. Curr: “It’s about what you do when you are awake that counts, not how long you are awake.”

Another reason so many t-op executives are getting more sleep: because they can. The surest way to set your own hours has always been to become the boss, but the huge proliferation of start-up companies and venture-funded entrepreneurs means there are a lot more bosses out there. At large companies, the ascent of telecommuting, flex time and team-based management is making it easier for people to come in later and cut out earlier — especially t-op executives who can delegate their work to people lower down in the ranks.

Sleep As Escape

Other executives argue that sleep is the best, even only, escape they can get from the escalating demands of work. “Technological change — e-mail, voice mail, intranets, the Web, handhelds, notebooks, etc. — has made the 24-hour workday possible,” says Mr. Andreesen. “It is very important that the work culture of the future includes the ability to not work for a certain number of hours per day, or we are all going to burn out,” he says.

Of course, it’s awfully easy for the super-rich to advocate more rest when they’re already napping in the lap of luxury. But not every affluent executive is tossing out the No-Doz. Mr. Milken, that symbol of 1980s success (and excess), was famous for sleeping only about four hours a night. These days? “He sleeps as little as he always did,” says an associate of Mr. Milken, who has focused his energy in recent years on raising money for research on prostate cancer.

Another 1980s power player, Mr. Trump, says he is still megadealing — and megapartying — on three to four hours of sleep a night. Although he primarily credits his intelligence for his success, he believes his ability to get by on only a few hours’ sleep gives him an edge. People who need 10 or more hours of sleep “are at a major disadvantage,” he insists. Sleeping less “gives me more time to have fun, such as having a beautiful girlfriend,” says Mr. Trump.

Indeed, even some of the new sleep poster-CEOs say they sometimes envy those who can comfortably get by on less. Netscape co-founder Mr. Andreesen, for example, speaks admiringly of a friend who could go several days without sleep. “He consumed huge quantities of Mountain Dew and Skittles to keep going between sleeping periods,” Mr. Andreesen says. “But he had a lot more time to get things done.”

Still, in the therapy-immersed, self-indulgent 1990s, many people have come to value taking care of their bodies as much as getting a lot done. Snapple king Michael Weinstein, for instance, boasts that he not only gets seven to eight hours of sleep but often also manages to squeeze in two half-hour exercise sessions a day. “There’s no reason I have to get less sleep than what my body needs,” explains Mr. Weinstein, 50, chief of Triarc Beverage Group. He says nodding off at night is something he has learned to “look forward” to over the years.

Trendy management and self-help gurus are also urging people to “balance” work and family, job and leisure. Amazon’s Mr. Bezos, for example, generally doesn’t schedule early-morning meetings so that he can enjoy a leisurely breakfast with his wife. “I wanted her to get the best hours of my day,” he says. And some executives say they started trying to sleep more after they had children.

Other people have simply come to terms with their bodies’ limits. As recently as a few years ago, David V. Johnson, chairman of real-estate developer Victor International Corp., was averaging four hours of sleep a night. Now, he gets six to seven.

“In the early days, I was trying to prove to everybody and to myself what I could do,” says Mr. Johnson, 49. “Now, I have learned to respect my limitations. We don’t do all-nighters anymore.”

Madison Avenue Tags Along

Even Madison Avenue is spreading the gospel of well-restedness. A current television commercial for the Acura Integra opens with a young executive oversleeping while his colleagues fume, waiting impatiently for him in the boardroom. When he finally arrives at work, he orders an older executive out of the chairman’s seat and starts the meeting.

“The days of the boss showing up at 6:30 a.m. and going home at 8 p.m. … That’s really passe,” says Michael R. Bonsignore, Honeywell Inc. chairman and CEO.

“The old macho idea of ‘I work, work, work and I don’t sleep’ is saying the organization is everything and I’m nothing,” says Kevin Cashman, head of LeaderSource, an executive coaching firm based in Minneapolis. CEOs aren’t simply sleeping to be happy, he says, they’re doing it because it works. “The more balanced and rested and resilient you are, the more you are going to produce.”

Will the indulgence of the rested elite ever trickle down to the weary masses? Experts predict that, just as exercise-and-nutrition fervor started among the affluent, so will the zest for sleep. “They are the icons … the ones who set the styles,” says Thomas Roth, head of sleep medicine at Henry Ford Hospital in Detroit. Their healthy sleep habits “could destroy that image that to be successful, you have to be sleep-deprived.”

Robin Miklatek begs to differ. The 40-year-old U.S. benefits director for Avon Products Inc. endures a few sleepless nights a month because of business concerns. CEOs, she says, get a good night’s sleep “because they have a great support staff getting the work done.”

Consider Bob Ambrose. The 51-year-old group vice president of Edelman Public Relations, and assistant to Mr. Edelman, says he rises at 3 a.m. every day so he can get to the office at 5:30 a.m. to read newspapers for his boss and answer dozens of e-mail messages from Europe and Asia. He believes he deserves at least some of the credit for Mr. Edelman’s peaceful nights. “Because I’m here,” he says, ” I can take some of the pressure off.”

Fitting a Bed in a Box – 2007 UPS Case Study

dave shows flobed latex mattress components bed in a box on time

case study

Fitting a Bed in a Box – 2007 UPS Case Study

Customer Challenge:

In these days of hectic work and exhaustive family life, a good night’s sleep represents a sweet escape. Having a comfortable mattress makes that time even more enjoyable. But defining comfortable is a very personal thing. FloBeds has found a way to customize and tailor each mattress to the individual demands of each customer while pioneering a way to use UPS to ensure top-notch customer service. “Originally we allowed our customers to configure the ‘Bed of Your Dreams’

“Originally we allowed our customers to configure the ‘Bed of Your Dreams’ online, but we would build the mattresses here,” said owner and inventor Dave Turner.   A mattress that was built to order for the specific requirements of each sleeper was shipped within days. “We started out using freight truck lines. But, freight cost became expensive and there was never a definite delivery date to share with our customers.”

The final straw: A customer in Ohio called to report the freight line wouldn’t deliver the bed to her home because of her narrow street.


Now, UPS delivers FloBeds right to the customer’s door. Yes, UPS delivers the mattress … and a box spring, too.

FloBeds designed a mattress system that could be shipped using UPS. Each system consists of covers, padding, four customizable comfort layers and a foundation. “Using solid wood sides and struts, we created a foundation that could ship UPS and yet only require an eight wing-nut assembly. Now every order ships on time and is trackable.”

When a customer visits, they complete a step-by-step process of selecting the ideal components for each bed and if they wish, even customizing the firmness of each side.

bed in box - this bed Home UPS
sleep sign of the times

Once the order is complete, FloBeds uses UPS Worldship to handle all the shipping functions and generate shipping labels. Normally, each bed ships in five packages.

Thanks to UPS’s Quantum View Manage, FloBeds can provide each customer with the location of in-transit packages or specify exactly when the packages will arrive. By providing the tracking details to customers via the Internet as well as telephone, FloBeds is able to reduce service calls.

Flobeds customers can conveniently switch out the parts to adjust firmness, using UPS Return Service.  Each shipment includes a return label, they just pack it and call for pick-up or drop it off at one of 5,000 UPS drop-off locations.

Adds Dave, “Our business has grown leaps and bounds since we converted to UPS and in the process, UPS made our shipping, even internationally, a breeze. We are able to provide our customers with superior quality mattresses without tacking on top-dollar shipping cost.”

And that’s something that will help you sleep at night.

ups on the road again

ups scans another FloBeds Latex Mattress to a customer in the good ol' USA Home

Produced by
UPS Public Relations

Everyday… Every year, In 2013 We dropped our prices and stopped doing sales.


Every day Low Prices, Guaranteed

FloBed customers know we are always here to take care of their sleep needs.  Today, or 10 years later… once you buy a FloBed you are part of our family.  Our designs insure your FloBed will be “Just Right”.  If you need to change the firmness of your bed to make it right today, or years from now, just give us a call.  You’re likely to get one of Turner family… Dave, Dewey or Anne.  Maybe some of our co-family-workers… Garrett, or Brandon.  And because you’re extended family… we get right to what we need to make your mattress  “Just Right”.  Everyday… every year.

Along the lines of everyday… every  year, we are doing away with our monthly sales and going to an everyday best price.  (The whole extended family knew we were guaranteeing the best price for 100 days and this just makes it easier.)

Hope 2013 finds you well rested and ready to make your dreams come true!

Remember… your dreams may vary,

Dave and the whole FloBeds Family
Every Day Best Mattress Prices

The Matrimonial Bed…



I love our business.  Most of our expertise is consumed in making a mattress that supports each sleeper the way their body needs.  But Valentines Day reminds us that we have another very important role:  making a mattress that a couple can snuggle,  spoon  and go through their lives together in.   This side of mattress construction means we have to make a mattress that allows crossing over to the other side as natural as sleeping on your own side.

And we do!  Every Flobed has two common layers at the top to make side-shifting as easy as rolling over: Our Luxurious Cover of Organic Stretch Knit Cotton quilted to Organic Wool Cover on top of our pressure relieving one piece Convoluted Talalay Latex Comfort Pad.  

The perfect bed… built Just Right to support your body all night long and cozy and intimate all at the same time.

Goldilocks Was Rightso was Saint Valentine!