Hello Neighbor!

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We are excited to be adding the expanded line of our neighbor here on the coast, Coyuchi Organic Linens.Our neighbor, Coyuchi, shows some fine organic linens on the waters edge Coyuchi Organics is just 140 miles down the Pacific Coast from Fort Bragg, where all three of our facilities are. We wish we came up with their line: “Everything we create is designed to comfort and rejuvenate –- body, mind and spirit -– to help you turn your home into a sanctuary.”

Be sure to check out these great linens… including the new soft and cozy Jersey knits!

When you start with a FloBed featuring Organic Cotton, Organic Wool, Natural Latex, Certified Sustainably Harvested Pine and you top it with Coyuchi’s fine organic linens… you know your home will be your sanctuary.

Who’s using all the natural latex?

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When we started making our Latex Beds in the 1997 we were the only ones in the United States other than the once mighty Englander. Back then Europe had regional manufacturers of latex mattresses. Natura of Canada started showing up at trade shows not too much later. Now, it seems every innerspring company in the country wants to add a couple of inches of latex and say “featuring 100% latex.  It’s a crying shame.  A couple of the higher end lines have an all latex mattress, top-to-bottom and side-to-side, and are charging a king’s ransom (but they have a big distribution network to support, suppliers, factories, distributors, retailers and, of course, Madison Avenue).  If you find one that is entirely Talalay Latex, like ours, you can expect to pay a thousand or two more than our prices. But back to the question: “Who’s using all the natural latex?“. Here is a graph of what natural rubber is looking like on the commodities market.

Natural Rubber Commodity Prices 2010-2011
Natural Rubber Commodity Prices 2010-2011

I believe three things are affecting the price of rubber.
1) We’re selling so many latex mattresses;)
2) The Chinese and other developing countries are using a lot more rubber, from automobiles to consumer products.
3) Wall Street is making tons of money in the commodities market, and you and I are paying for those bonuses.

We are working hard to keep the price reasonable for you, and, of course, we still back up our beds with the best customer service in the business (some say the best they have seen since they fell in love with Nordstroms).  Again, this is where our Manufacturer Direct model works so well for our customers:  every increase in product cost does not get marked up 2 or 3 times.

Back to FloBeds.com

no such thing…

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Who says “There’s no such thing as a…
Free Foundation Sale
but remember, it only counts under a great mattress!

And we guarantee you’ll love it… or your money back! I remember when Rocky first challenged sales to try and sell more beds with foundations then the wood shop could make.  That was one of our most successful events ever!  Since then, when spring and summer roll around, and folks are outside, not thinking about how they slept last night… we sometimes kick it up a notch and have a foundation sale.

And boy, when you see the quality of what Rocky and his team put out… you wonder how we can afford to do it.

May Day

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It’s May, it’s May…
Celebrate May - Dance around the May Pole!
Camelot comes to mind…

But on the business of a good night’s sleep, consider your needs…
Does your shoulder hurt?  Do you have specific areas that need pressure relief?  Is your bed too hard?  Do you and your partner have to compromise on your mattress firmness?

Let us give  you some Firm AdviceLet us give you some Firm Advice!

Our Mattress Selector and Firmness Advisor
will ask you a 6 questions about you and your sleep and point you in the right direction.

Because we are a small mattress company (just 10 full time employees:), we are able to consider your needs when we design a mattress for you.  And with our Goldilocks Guarantee, if we don’t get it “Just Right”… we will work with you to get it right or give your money back.  It’s not rocket science, but it does take some thinking and personal attention.

Fresh New FloBeds Look

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Welcome to a fresh new FloBeds.  Eve has created a cleaner look for us.  Our code team has not kept up with her, but I couldn’t wait to put it up, since even 80% is better than the old.  She is mortified… I come from the ol “under construction” era… so this is great!  All kidding aside, please excuse a few dead links and functionality issues for the next week or so as we button up the site.

I am especially appreciative of the new Mattress Selector that Eve and Johanna have developed.   Sages How It Works (or Sleep-o-nator as we have taken to calling it) is pretty cool too.  So look around,  excuse the dust, and let us know how you like our new home.  (And if a door doesn’t open or you can’t turn on the hot water, please let us know that too;) 

Dave

Dave’s Word

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 Sage sleep advice from FloBeds founder, Dave Turner, who also happens to be the Mayor of our fair city of Fort Bragg, California… Really, he’s our founder and our Mayor!  We had to give him his own “column”.
            Life is too short for a cheap mattress.  OK, something original… Quality is important.  As my kids say: “Huge”.  We don’t cut corners when it comes to the quality of our components.  And because of our manufacturer-direct-to-you model, our prices are still reasonable.  But right up there with quality and our attention to detail is our attention to YOU.  We’re real good at getting your mattress Just Right for your body.  And when we don’t, were the best at making it right.  We can tune our beds to you.  If we can’t… we give your money back.  It’s not complicated, but it takes a lot of attention.  We promise to give you our attention.  I hope you enjoy our new improved look.  Thanks Eve.

Who is the Sheep Mattress Company?

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Historical Point on Sheep Liberation: FloBeds started using the Jumping Sheep in 1997, when Anne decided to draw something to better represent us. Serta must have liked Anne’s Jumping Sheep. In 2001 they started sticking Counting Sheep in showroom windows across the country. Not only was it the humane thing to do, freeing all the Counting Sheep helps set the “Who is the Sheep Mattress Co” question straight.
Dave

 

FloBeds Somewhere in the 21st Century

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OMG… after being so cutting edge back in 1995 with our www.FloBeds.com (yes back then we always said the www;) it has taken Johanna and my son Packie, dragging me kicking and screaming, to agree to join the social networking era!

Welcome to our FloBeds blog.  We will try and make this an informative and fun place to exchange ideas, knowledge and smiles.  I have asked Dewey to help keep us up on information and all things FloBeds.  Packie, home from Holy Names University for the summer, will be doing some YouTube videos for our viewing pleasure.    And,  of course, Johanna will appear here and there – now and then – to this one and that one.

Remember… Your Dreams May Vary!

Dave