Presidents Day

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Washington and Lincoln…

Foundation & Freedom…

Foundation and Freedom

Join us in celebrating our country”s finest Presidents.

It’s another election year… and we’re all going to need a better night’s sleep as we work to separate what is promised from what is possible.  It’s a hard job… working weekends… but if we don’t do it, who will?  This country Washington and Lincoln helped build is based on an informed electorate.  Democracy needs us to do our job…  I’ll study vote and build beds.  You do what you do best…

Going to be a good year…

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Especially waking up on a FloBed. Where else will you find a mattress manufacturer that wakes up everydayBuilt for you thinking about how each and every customer is sleeping? When one of our customers needs their FloBed a little softer under the hips, or Bring in the New Year on a FloBedfirmer in the lumbar region, we send them the adjustment cores or zones they need. Because a good night’s sleep every night adds up to a good year.

FloBeds, The Original Personally Crafted Mattress.  We meant it then, and we mean it in 2012.  Remember… your dreams may vary!

Saving on Seconds

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*SOLD OUT*
Wow… we didn’t make it to Cyber Monday… didn’t count on so many of our customers jumping on our clearance… The warehouse is back in order. Thank you FloBed owners!
Seconds? Latex cores and toppers that are not first quality.  A manufacturing mistake (maybe a rough surface) , truck or forklift damage or a core made up of 3 or 4 smaller pieces laminated.  We have been providing the best quality latex available anywhere.  Others put their latex in a cover and sew it up… you never see it.  We let you manipulate your latex cores to make the mattress firmness just right!  And you get to see every piece… touch it, squeeze it and appreciate it.  So of course we make sure only the best latex goes to our customers.

It only goes to follow we have to set some pieces aside.  Some pieces becomes more pieces and soon we start taking up serious warehouse space.  So what to do?  We decided to have a “Seconds Sale” and offer our beds at a big discount.  Save this Thanksgiving weekend.  We couldn’t decide whether to call it a Black Friday Sale, Cyber Monday or Clearance Sale.   So we went with all three.  Welcome to the Black-Friday Cyber-Monday Clearance Sale this Thanksgiving weekend.  All our designs:  Save!  Every one with a new “First” quality FloBeds cover made of organic cotton stretch knit quilted to organic wool.  Inside will be “Second” quality FloBeds Talalay latex components.  These beds will sleep the same:  just as comfortable, just as adjustable (you even get the Golidlocks Guarantee where you can buy 2 additional firmness cores for $75 for 5 years) and just as durable.

Goldilocks Golden Ticket

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It’s like everyone gets the Golden Ticket right now at FloBeds.  We took our Goldilocks Guarantee and made it, for a limited time, even better.  With Goldilocks Gold you can order up to 4 new cores to change your firmness . This gold is good for 5 years!

Willie Wonka or not, this month we’re giving away the Golden Certificate!

It’s getting dark outside…

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It’s  getting dark outside earlier.  Soon the leaves will be swirling.  Little bit of work to do in the yard and then we’re tucking ourselves inside our homes as winter approaches.  Kids will be knocking on your door, and you’ll know it is almost time to turn the clocks back.  The nights get longer and we want to help you get the best of every night. all hallows eve

Our claim to the “Original Personally Crafted Mattress” is not just costume and tricks.  We mean what we say:  we do whatever your body needs.  That is our promise and the key to our success.  Our money back guarantee gives you assurance (and sets up a win-win relationship between you and FloBeds).  So, if you have a FloBed… don’t ever hesitate to contact us over the years to tune your mattress if your needs change.  And if you don’t, why not?  What do you have to lose?  Join our growing family of happy sleepers.  FloBeds.com

A Time to Sleep

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To every thing there is a season, and a time to every purpose under the heaven:

A time to be born, and a time to die; a time to plant, and a time to pluck up that which is planted;

A time to kill, and a time to heal; a time to break down, and a time to build up;

A time to weep, and a time to laugh; a time to mourn, and a time to dance;

A time to cast away stones, and a time to gather stones together; a time to embrace, and a time to refrain from embracing;

A time to get, and a time to lose; a time to keep, and a time to cast away;

A time to rend, and a time to sew; a time to keep silence, and a time to speak;

A time to love, and a time to hate; a time of war, and a time of peace.

And, of course… A time to sleep, and time to dream.  No time to toss, no time to turn.

Goodbye my friend

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I am honored to have served on the Fort Bragg City Council with Jere Melo and lucky to have called him friend.

I put a Jere Melo for City Council sign on our fence in 1996.  Well actually… Jere wouldn’t put holes in your fence so all his signs came with a couple pieces of rebar and four wire clamps.  No messing around with Jere.

In 2000 I decided to run for one of the two open seats on council.  Jere whooped me good that year.  Lindy here squeaked by.  Two years later I won my seat, and ever since I have thanked my lucky stars that my re-elections didn’t come up against Jere. 

Working with Jere on council was lesson in civility.  He would patiently wait his turn to talk, one finger raised signaling he had something to say, watching with a bemused smile as other council members interrupted each other and carried on in a wholly un-respectful manner.  Jere would hold a finger up until the Mayor called on him and it was always:  “Mr. Mayor, if I might”…  Jere was a gentleman.

And Jere kept it light.  Meg Courtney remembers:  “He used to tell me how much he enjoyed it that we could “pull each other’s tails”, as he would call it, and have fun doing it. I always felt we took a little pride in being different but respectful of each other, and working as a team – something you don’t see a lot of these days in politics.”

I was elected Mayor after Jere’s second term as Mayor and he was seated on the right side of the council.  He would often begin with, “Mr Mayor, if I could offer a voice from the far right”… that Jere twinkle and smile disarming you:  Jere and I didn’t always see eye to eye on issues, but it was never personal.  We argued our positions, listened, argued some more and Left & Right were out the window…  the best for Fort Bragg was the order of the day.  And when we nailed down a good direction that took a lot of work, Jere would do a fist pump and grin for all our hard work.

I appreciated fellow councilmember Doug Hammerstrom’s insightful comment when he said:  “Jere always listened closely to what we said, and that made me try to be extra careful to make sure that what I said was the best I could bring to the discussion.”

Last year when the County had to close the Animal Shelter here we had to figure out how to replace those essential services.  … like lots of small towns we have groups of upstanding citizens with long standing feuds… and in Fort Bragg there has been some tension between groups that love animals.  Both doing good works, but talk about cats and dogs.  Jere and I were both on Public Safety.  Well, guess who didn’t hesitate to start leading the discussions on how we can all work together… Jere would wade into anything… with a smile.

The council gets often inundated with paperwork and reports.  Sometimes its all you can do to read the executive summary.  Jere read it all.  He marked it up, and often he shared his thoughts in a written report. 

I was always impressed how Jere was both a regular working guy, and one of the smartest men I have ever met… and effective.  Councilman Dan Gjerde recently wrote: “Right off the bat, Jere always seemed to know who to call, and he’d always do something practical with the call. His phone calls were always geared to lead to a next step, to a finish line.  In recent years, I saw Jere put his years of contacts, organizational skills and tireless work into literally dozens of projects”.

The last two weeks I keep hearing the same thing from people:  “Jere has made me reconsider my life.  I am going to do more for the things I believe in.”

Maybe if we all pledge to spend 1 hr a year for 20 years we can pick up half the work Jere was doing. Or 2 hours… OK,  boss

Jere Melo was  hardworking,  smart,  thoughtful,  funny,  wise, kind,  generous,  humble,  helpful,  stubborn, and he loved Fort Braggers… and, by God, Fort Bragg loved him.

Hello Neighbor!

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We are excited to be adding the expanded line of our neighbor here on the coast, Coyuchi Organic Linens.Our neighbor, Coyuchi, shows some fine organic linens on the waters edge Coyuchi Organics is just 140 miles down the Pacific Coast from Fort Bragg, where all three of our facilities are. We wish we came up with their line: “Everything we create is designed to comfort and rejuvenate –- body, mind and spirit -– to help you turn your home into a sanctuary.”

Be sure to check out these great linens… including the new soft and cozy Jersey knits!

When you start with a FloBed featuring Organic Cotton, Organic Wool, Natural Latex, Certified Sustainably Harvested Pine and you top it with Coyuchi’s fine organic linens… you know your home will be your sanctuary.

Who’s using all the natural latex?

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When we started making our Latex Beds in the 1997 we were the only ones in the United States other than the once mighty Englander. Back then Europe had regional manufacturers of latex mattresses. Natura of Canada started showing up at trade shows not too much later. Now, it seems every innerspring company in the country wants to add a couple of inches of latex and say “featuring 100% latex.  It’s a crying shame.  A couple of the higher end lines have an all latex mattress, top-to-bottom and side-to-side, and are charging a king’s ransom (but they have a big distribution network to support, suppliers, factories, distributors, retailers and, of course, Madison Avenue).  If you find one that is entirely Talalay Latex, like ours, you can expect to pay a thousand or two more than our prices. But back to the question: “Who’s using all the natural latex?“. Here is a graph of what natural rubber is looking like on the commodities market.

Natural Rubber Commodity Prices 2010-2011
Natural Rubber Commodity Prices 2010-2011

I believe three things are affecting the price of rubber.
1) We’re selling so many latex mattresses;)
2) The Chinese and other developing countries are using a lot more rubber, from automobiles to consumer products.
3) Wall Street is making tons of money in the commodities market, and you and I are paying for those bonuses.

We are working hard to keep the price reasonable for you, and, of course, we still back up our beds with the best customer service in the business (some say the best they have seen since they fell in love with Nordstroms).  Again, this is where our Manufacturer Direct model works so well for our customers:  every increase in product cost does not get marked up 2 or 3 times.

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