Hello FloBed Bloggers, I have finally persuaded my father to get up to speed with the new “hip” and “cool” technology (where the vast majority of his business is already done online). A big part of what I’ll be doing is helping get the viral marketing campaign on board. I’m lucky my father is allowing me to be my creative self. This video, however, was my fathers creation (although i want to take a little credit for moving the mountain;) which they made while i was still in D.C. with my NAIA/American Red Cross internship.
This Video is the first of our YouTube videos, involving everyone that was at work that day. It also involves another local business, Furniture Mart. And as you will see, we liberated their Serta Sheep from their show room window. Enjoy!
“I am furious.” Wow, usually our customers say how happy they are with their new bed, so you can imagine my concern when I got an email with this subject line.
My concern turned to confusion as I read on,“Just wanted to say that I purchased a flo-bed in early 2002 – latex — I am still more than pleased. I hate sleeping outside of my home and would really only buy from you again.”
Well, so far so good. But I still don’t know why he’s furious, “I liked it so much at the time, I almost bought a guest bed and you guys agreed to both take my order and cancel it when my wife vetoed. I never want to walk into a mattress store again and you guys are the sole reason.”
Ah-ha… here it comes,“So why am I furious? Because in the Page One Wall Street Journal article on quality mattress shopping, you were nowhere to be found.”
The article explained that as people age, or they have trouble sleeping because of chronic pain, they become aware of the comfort of their beds. According to the article, to get a good night’s sleep some people are spending as much as $33,000, the price of the most expensive American-made mattress set on the market!
So what did our furious fan do? He put this note on his blog BlockShoppe: “I was a little shocked FloBeds offerings were left out of the Wall Street Journal article on high-end quality mattresses. My FloBeds mattress cost me a fraction of the stuff they were pitching.”
Within the hour not only St Louis, but Houston and Columbus heard a FloBed fan is furious we weren’t on the list of exceptional beds. Thanks Eddie, now they know!