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Imagine Pressure Relief In Bed

March 7th, 2014

Fort Bragg, CA

Imagine you could choose any spot on your body and make your mattress softer or firmer in that exact spot.  That is relief, relief a FloBeds vZone Latex Mattress delivers to thousands of sleepers.  The genius of the vZone lies in the six adjustable latex zones, all encased in an organic cotton sleeve, within the zippered luxurious Euro-knit organic cotton cover.  Most bodies need attention in three areas: shoulders, hips and lumbar.

Need a little softer in your hip zone?  Simply open cover, unzip the pocketed hip zone and insert your soft zone.  Each sleeper controls their own firmness or pressure relief.  www.FloBeds.com provides a “Mattress & Firmness Selector” and ships worldwide.

Add a European Slat Foundation with flexible beach wood slats under the mattress and one finds sleep and comfort most only.

FloBeds is able to make a chemical free mattress by using natural latex from the rubber tree surrounded by organic cotton quilted to organic wool.  The wool acts as a fire barrier and passes the Standard for the Flammability of Mattress Sets (Open Flame Test).  The new standard required mattresses and foundations to be able to withstand an open flame for 50 seconds on the side and 70 seconds on the top without igniting. Most companies use FR chemicals or other artificial components to pass this test… FloBeds is proud to use only wool to make our mattresses meet this standard. dream of.

Customer reviews cover the gamut from “herniated disk pain gone” to “our son’s FloBed is far cozier and more comfortable than our more expensive Duxiana.”

FloBeds was started by Dave Turner while a student at Stanford University.  They sell 90 percent of their beds via www.FloBeds.com which features both a “Goldilocks Firmness Guarantee” and a Money-back Guarantee.   Now the mayor of the small Northern California coastal town of Fort Bragg, Turner likes to tell folks that doing business on the internet is a lot like doing business in a small town:  if you don’t treat someone fair, everyone will know about it.  FloBeds’ focus on customer service before and after the sale seems to be paying off as 2013 saw their best year ever, and sales continue to grow.

Contact:  Dave Turner, President, FloBeds davet@flobeds.com 707-964-3356

Tags:  organic mattress, natural, latex, European slat foundation, pressure relief, lumbar support, mattress zone, chemical free.

Spring (good)… Springs (not so good)

February 26th, 2014

It rained again today.  What a blessing.

We have had 3 years of very dry weather.  The thought of mandatory water rationing is not pleasant, but was on the horizon before these last two storms.

I hope the rain continues.

Curious Lambs

Spring Lambs are curious!

The sheep need it too!

Spring lambs are frolicking.  They will be making future FloBeds wool and live to an old age.  Are sheep-years like dog-years?   One thing is certain: our customers don’t count sheep!

Maybe you should consider a natural latex mattress made with 100% pure milk of the rubber tree foam rubber cores surrounded by organic cotton and organic wool (the wool is our way of making a fire-safe mattress that meets US Open Flame Mattress Standards).  No more counting sheep… just enjoy the great qualities of latex and wool in a chemical free bed of your dreams!

Thanksgiving… a time to pause… and say thanks.

November 28th, 2013

Thanksgiving…

It has been a good year at FloBeds, thanks to all of you who put your trust in our team to make your mattress “Just Right”.   We love to hear from our customers about how they love their FloBed.  And it is no small matter.  It turns out that after 15 y ears of making the “Original Personally Crafted Latex Mattress”, over half our sales come from satisfied customers:  either purchasing another FloBed… or recommending FloBeds to a friend or relative.

We want to take this Thanksgiving to offer a discount on our Twice Fluffed line of shredded latex products.  Half off as a way of saying thanks.

Since February of this year we have been offering our organic and original latex mattresses at every day good prices.  No sales.  No wondering if this is a good deal.  Day in… day out… we are offering our best price for a product we are proud to back up with the finest customer service and “personally crafting” in the sleep industry.  We have been taking care of our customers and their adjustable latex mattresses one-on-one for since the 1990′s.  And with your good will and the continued blessings we are so fortunate to receive, we will continue to provide quality service to you and your friends for generations to come.

Happy Thanksgiving to  you and yours,

Dave

St Paddy’s Day… Green Mattress

March 6th, 2012

Luck of the Irish.

Take advantage of our 5/8 Irish Heritage and get our 100% Natural Latex Mattresses covered with Organic Cotton and Wool.
This Green For All lasts until St Paddy’s Day… so don’t delay.

Who’s using all the natural latex?

June 2nd, 2011

When we started making our Latex Beds in the 1997 we were the only ones in the United States other than the once mighty Englander. Back then Europe had regional manufacturers of latex mattresses. Natura of Canada started showing up at trade shows not too much later. Now, it seems every innerspring company in the country wants to add a couple of inches of latex and say “featuring 100% latex.  It’s a crying shame.  A couple of the higher end lines have an all latex mattress, top-to-bottom and side-to-side, and are charging a king’s ransom (but they have a big distribution network to support, suppliers, factories, distributors, retailers and, of course, Madison Avenue).  If you find one that is entirely Talalay Latex, like ours, you can expect to pay a thousand or two more than our prices. But back to the question: “Who’s using all the natural latex?“. Here is a graph of what natural rubber is looking like on the commodities market.

Natural Rubber Commodity Prices 2010-2011

Natural Rubber Commodity Prices 2010-2011

I believe three things are affecting the price of rubber.
1) We’re selling so many latex mattresses;)
2) The Chinese and other developing countries are using a lot more rubber, from automobiles to consumer products.
3) Wall Street is making tons of money in the commodities market, and you and I are paying for those bonuses.

We are working hard to keep the price reasonable for you, and, of course, we still back up our beds with the best customer service in the business (some say the best they have seen since they fell in love with Nordstroms).  Again, this is where our Manufacturer Direct model works so well for our customers:  every increase in product cost does not get marked up 2 or 3 times.

Back to FloBeds.com

Dave’s Word

April 12th, 2011

 Sage sleep advice from FloBeds founder, Dave Turner, who also happens to be the Mayor of our fair city of Fort Bragg, California… Really, he’s our founder and our Mayor!  We had to give him his own “column”.
            Life is too short for a cheap mattress.  OK, something original… Quality is important.  As my kids say: “Huge”.  We don’t cut corners when it comes to the quality of our components.  And because of our manufacturer-direct-to-you model, our prices are still reasonable.  But right up there with quality and our attention to detail is our attention to YOU.  We’re real good at getting your mattress Just Right for your body.  And when we don’t, were the best at making it right.  We can tune our beds to you.  If we can’t… we give your money back.  It’s not complicated, but it takes a lot of attention.  We promise to give you our attention.  I hope you enjoy our new improved look.  Thanks Eve.

Buying a Green Mattress

October 11th, 2010

People who care about the environment and live a green lifestyle want their bed to be all-natural too.

Purchasing a mattress is a significant investment, so here are some tips to help you get the best value when you buy green.

First, know what materials to look for. You’ll avoid mattresses made of environmentally unfriendly materials if you look for organic cotton, untreated wool, natural latex and sustainably harvested pine.

The organic cotton should be where it counts most… next to your body. Organic cotton is the original sustainable fabric, grown and processed with out chemicals.

Mattress covers should include natural wool. Wool is naturally fire and pest resistant, so a blend of wool and cotton is better than cotton-only. Organic wool allows air-flow around your body, and naturally wicks away moisture. You’ll not only sleep cool and dry, but sleep with peace of mind, knowing the wool is the finest wool gathered in the most sheep-friendly way. Organic wool is free of pollutants and harmful substances with zero chemicals used during the growing and processing. There should be wool on all six sides of the mattress.
When you look inside of a green mattress, expect to find certified natural latex. Not foam, not metal springs, just layers of 100% natural latex. 100% natural means there are no petro-chemicals, just natural rubber harvested sustainably from the rubber tree. 100% natural latex is a great green choice as it’s biodegradable and Oekotex Certified.

The wood foundation should be all natural too. Look for foundations made from FSC certified pine sustainably harvested from Ponderosa Pine forests in the western United States and Birch Forests in Western Europe.

Next, learn about the maker of the mattress; this is easy since very few companies specialize in building green mattresses.

Visit their web site to see what they have to say, and ask around to see what their customers say about their products and service. Then call the company and see how much they know about green products and what they’re like to work with.

Once you find a mattress made of quality organic materials, produced by a company with a good reputation for quality and service, find out where to purchase their bed. Most retail mattress stores do not offer all-natural mattresses so the best place to find a green mattress is online.  Buying on-line direct from the manufacturer works because you get to really sleep on the bed so you know how your body feels in the morning.  Just make certain they have a money back guarantee and will work with you to get ‘just right’.

Buying on-line can also be good for the environment. Ask if the company uses Smart Packaging to save on resources. A king size mattress and foundation can be shipped in just 4 small cartons which saves fuel and trees. And buying direct from the factory saves fuel and distribution costs.

recycle green mattress: latex, woo, cotton

Finally, you can rest easy if you know your green mattress can be recycled at the end of it’s life. Every part of a green sleep system should be 100% recyclable and biodegradable.

FloBeds was the first mattress company to use wool (and no chemicals) to pass the new Federal FR standards.

FloBeds Green Organic Mattresses: Good for you… Good for the whole world.

Dewey Builds a Bed

September 21st, 2010

Ever wonder how they get that big bed in those little boxes? Or what happens once your bed arrives at your house?

Watch this – Dewey made a video that takes the mystery out of the process by showing how you build your bed, step-by-step. Cool.

Video: Sheep Liberation

July 1st, 2010

Hello FloBed Bloggers, I have finally persuaded my father to get up to speed with the new “hip” and “cool” technology  (where the vast majority of his business is already done online). A big part of what I’ll be doing is helping get the viral marketing campaign on board. I’m lucky my father is allowing me to be my creative self. This video, however, was my fathers creation (although i want to take a little credit for moving the mountain;) which they made while i was still in D.C. with my NAIA/American Red Cross internship.

This Video is the first of our YouTube videos, involving everyone that was at work that day. It also involves another local business, Furniture Mart. And as you will see, we liberated their Serta Sheep from their show room window. Enjoy!

-Packie