case study
Fitting a Bed in a Box
Customer Challenge:
In these days of hectic work and exhaustive family life, a good night’s sleep represents a sweet escape. Having a comfortable mattress makes that time even more enjoyable. But defining comfortable is a very personal thing. FloBeds has found a way to customize and tailor each mattress to the individual demands of each customer while pioneering a way to use UPS to ensure top-notch customer service. “Originally we allowed our customers to configure the ‘Bed of Your Dreams’
“Originally we allowed our customers to configure the ‘Bed of Your Dreams’ online, but we would build the mattresses here,” said owner and inventor Dave Turner. A mattress that was built to order for the specific requirements of each sleeper was shipped within days. “We started out using freight truck lines. But, freight cost became expensive and there was never a definite delivery date to share with our customers.”
The final straw: A customer in Ohio called to report the freight line wouldn’t deliver the bed to her home because of her narrow street.
Solution:
Now, UPS delivers FloBeds right to the customer’s door. Yes, UPS delivers the mattress … and a box spring, too.
FloBeds designed a mattress system that could be shipped using UPS. Each system consists of covers, padding, four customizable comfort layers and a foundation. “Using solid wood sides and struts, we created a foundation that could ship UPS and yet only require an eight wing-nut assembly. Now every order ships on time and is trackable.”
When a customer visits FloBeds.com, they complete a step-by-step process of selecting the ideal components for each bed and if they wish, even customizing the firmness of each side.
