FloBeds

providing sleep solutions since 1971
organized as FloCare/FloBeds in 1979
incorporated 1989

It takes no small amount of trust to buy a product hundreds and thousands of miles and even oceans away.

Here is a map showing a couple of thousand FloBed sleepers:

A chronological sketch of the company.

1971. Entered specialty sleep business in Palo Alto, California as a means to pay for college at Stanford. After 4 years of political science and waterbeds, opened a second retail store. 

In 1979 formed FloCare National and provided specialized home delivery and warranty service for Sears, JCPenneys and regional specialty stores in 10 states.

In 1986 subsidiary, SoundSleep, began supplying JCPenney and other retailers with high quality softsided flotation sleep systems.

1989 Incorporated as Turner Express Company, Inc. Continued operating service centers in Florida, Texas and California, providing product assurance and becoming experts in mattress construction. Began to eliminate less profitable trucking aspect of business.

1992 FloCare Product Assurance Components, started as an added service to the national retailers and regional sleep shops, was becoming an ever growing part of the business. FloCare Product Assurance continues to grow. Today we are proud that all of our retail service customers from our distribution decade still use FloCare to help their customers get the right replacement flotation component, promptly and efficiently. 

Moved business from San Francisco Peninsula across the Golden Gate and north to coast town of
Fort Bragg, California.

In 1992, one of our accounts referred a quadraplegic who needed a waterbed that would work on a hospital bed to relieve pressure and prevent pressure ulcers. Surprised to discover that there were no suitable products. Designed and put into production a fluid mattress that works in the health care enviornment to deliver pressure relief and comfort.  The FloCare Fluid Mattress received US Patent  5,513,400 in May 1996 and US Patent 5,850,646 in December 1998.

1995. Put our sleep products on the World Wide Web with the idea of providing dealers information. Virtually no dealers came... but boy did the rest of the world. Soon we were shipping around the world.

1997. Re-designed our latex mattress to provide dual adjustable firmness.

Introduced our "90 Nite Test Rest" money back guarantee.

Built the DreamMaker, allowing users to configure the "Bed of Your Dreams" online,
creating "The First Pesonally Crafted Mattress". A mattress that is built to order for the specific requirements of each sleeper and shipped within days.

1998. Purchased Redwood Ave building in downtown Fort Bragg now serving as offices and showroom.

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1999. Received our first letter of recognition from the Bureau for a zero complaint year, indicating that not one customer had ever complained to the bureau about our company, products, or business practices.

Created the Firmness Advisor for "The First Pesonally Crafted Mattress", which offers "Firm Advice" on the right firmness of mattress for visitors to our site (patent pending).

2000. Introduced European Slat Foundation utilizing bent beechwood slat system imported from Europe in our solid pine foundation.

Received our second letter of recognition from the Bureau for a zero complaint year, indicating that not one customer had ever complained to the bureau about our company, products, or business practices.

2001. Received our third letter of recognition from the Bureau for a zero complaint year, indicating yet another year that not one customer had complained to the bureau about our company, products, or business practices.

2002. Newsweek writes: "Better yet, find a mattress you can adjust to the point of perfection. Flobeds (flobeds.com or 1-800-FLOBEDS) sells stackable latex panels that range from soft to superfirm. Stack two panels of different firmness for a truly customized sleep. And because each side of the mattress has separate panels, your partner can sleep on marble while you float on marshmallows. Goldilocks Was Right!"

FloCare European stretch knit uses German MicroCare knit with a micro-metalic fiber that is naturally anti-bacterial. The FloCare Euro Knit is a chemical-free alternative to eliminating dust mites and other bacteria or fungi. In normal use, the FloCare micro-fiber produces oxygen deep in the cloth. The resulting oxygen rich environment is in-hospitable to dust mites, a wide range of fungi and bacteria.

Received our fourth letter of recognition from the Bureau for a zero complaint year, indicating yet another year that not one customer had complained to the bureau about our company, products, or business practices.

2003. Sourced superior quality wool... We now use pure Mt. Shasta Wool from Northern California in all of our mattresses. Superior wool means better air circulation, better moisture wicking, better comfort... all for a better night's sleep! (not to mention happier sheep;)

Purchased manufacturing facility across town. Moved wood shop and latex fabrication to new building. Sales (telephone and showroom), shipping and customer service remain on Redwood Avenue.

Received our fifth letter of recognition from the Bureau for a zero complaint year, indicating yet another year that not one customer had complained to the bureau about our company, products, or business practices.

Introduced the 7-Zone Latex mattress and the 7-Zone Memory Foam/Latex Mattress, providing adjustable lumbar support and shoulder relief.

2004

Received our sixth letter of recognition from the Bureau for a zero complaint year, indicating yet another year that not one customer had complained to the bureau about our company, products, or business practices.

2005

Refined zoned mattress to create the Zone-on-Point system to provide pressure relief at the hip and shoulder area. Each sleeper now has the ability to raise or lower the Zone-on-Point layer, targeting the relieve their body wants. Perfect for side sleepers.

Received our seventh letter of recognition from the Bureau for a zero complaint year, indicating yet another year that not one customer had complained to the bureau about our company, products, or business practices.

Added third building for latex fabrication. Equipped with Edge-Sweet Latex-Foam Veritcal Saw.

Introduced the FloBed AirCore, an interchangable air cell that can take the place of one of our four latex cores, providing a latex bed with air adjustability.

November, 2005 marked ten full years of making Personally Crafted Mattresses on the World Wide Web.

2007 - Received our eighth letter of recognition from the Bureau for a zero complaint year, indicating yet another year (2006) that not one customer had complained to the bureau about our company, products, or business practices.

UPS- FloBeds Case Study July 2007
UPS looks at how FloBeds is able to ship an entire mattress and foundation via UPS.

2008 - Better Business Bureau stopps sending out letters with "stars" and initiated a new LETTER GRADING system. FloBeds, of course, gets an A+ !!!

New vZone. Zone-On-Point changed to vZone so we could adjust individual pressure relieving zones. Now customers can change pressure relief in any area, as well as change the overall firmness of the bed. "One-size-fits-all" is what other companies do. vZone becomes our best received mattress ever!

2009 - Year starts off with new installation of Edge Sweets Latex-Foam Horizontal Saw. Now FloBeds is able to control the quality and prescision of all Latex cuts.

2009- House Beautiful asks America's top Designers "What are their favorite things. Barbara Barry tells House Beautiful it a FloBed!

FloBeds is looking forward to helping you find that good night's sleep you deserve.